20th Century Fox's The Day The Earth Stood Still Lets the World Decide Who/What Will be Saved When the Earth Stands Still

20th Century Fox's The Day The Earth Stood Still Lets the World Decide Who/What Will be Saved When the Earth Stands Still

ATLANTA, Georgia, November 13/PRNewswire/ --

- Studio Creates New Application for the World's Top Social Networks

Twentieth Century Fox has teamed with Moxie Interactive
<http://www.moxieinteractive.com/> , to create a new application that allows
the world to decide who and what will be saved when the earth "stands still".
It's part of a global participation campaign for Fox's upcoming movie, The
Day The Earth Stood Still <http://www.thedaytheearthstoodstill.co.uk/>, which
opens in the UK on December 12th. The film stars Keanu Reeves and Jennifer
Connelly in the ultimate alien invasion movie. The digital campaign utilizes
seven of the world's top social networks - including MySpace, Facebook, Bebo
and Netlog - across 10 languages.

In the film, a renowned scientist (Jennifer Connelly) finds
herself face to face with an alien called Klaatu (Keanu Reeves), who has
traveled across the universe to warn of an impending global crisis. She
quickly discovers the deadly ramifications of Klaatu's claim that he is "a
friend to the Earth". Now she must find a way to convince the entity who was
sent to destroy us that mankind is worth saving - but it may be too late.

Earth's Vital List, which launches today, poses the question;
if the earth was under attack what would you save? Consumers are asked to
build a "Vital List" of 12 items (people, places or things) they would save
on "the day the earth stands still". Vital lists can be shared with friends
encouraging feedback and votes on which items are truly vital. The world's
most vital items will be tabulated on a global microsite, at
http://www.earthvitallist.com. The site also provides visitors with a view on
how items are being ranked around the globe. A countdown to the film's US
release (12/12/08) will coincide with a special reveal of the world's 1,212
most prized possessions on MySpace.com/earthvitallist.com.

"The campaign was designed to gain network participation and
build, through word-of-mouth, awareness for the The Day The Earth Stood
Still. This program will connect consumers with the movie by employing a
creative application that naturally fosters conversations," stated Kris
Zagoria, founder and chief executive officer at Moxie Interactive. "This is
the first time that a digital campaign has ever leveraged an array of social
networks, creating a truly interactive application of global proportions."

"The Earth's Vital list succeeds in offering the consumer an
activity that is both fun and engaging. There are no limits to what types of
items can be saved from extinction, so imagination and sharing is encouraged.
I plan to put macaroni and cheese at the top of my list," said Hilary
Hattenbach, Vice President, Domestic Digital Marketing at 20th Century Fox.

"We knew we had to build a ground-breaking campaign that would
give movie fans around the Earth a way to connect with the film's themes,"
said Bettina Sherick, Vice President, International Digital Marketing at 20th
Century Fox. "We're leveraging the most popular social networks around the
world, with a question that resonates with all. I personally am interested in
seeing what fans will decide is the Earth's Most Vital List."

To view The Day The Earth Stood Still 'Earth's Vital List',
please visit http://www.earthvitallist.com. For more information about Moxie
Interactive, please visit http://www.moxieinteractive.com
<http://www.moxieinteractive.com/> .

About 20th Century Fox

One of the world's largest producers and distributors of
motion pictures, Fox Filmed Entertainment produces, acquires and distributes
motion pictures throughout the world. These motion pictures are produced or
acquired by the following units of FFE: Twentieth Century Fox, Fox 2000
Pictures, Fox Searchlight Pictures, Fox Atomic, and Twentieth Century Fox
Animation.

About Moxie Interactive

Simply put, Moxie Interactive is brilliant marketing,
digitally enhanced. One of the largest full-service interactive marketing
agencies in the United States, Moxie's capabilities include communications
planning, media planning and buying, search marketing, branded entertainment,
digital advertising, ECRM, experiential and sponsorship services and campaign
management. At the heart of the agency is its proprietary offering, Sunao. A
Japanese word meaning the 'untrapped mind,' Sunao is a team of experts whose
mission is to deliver innovation to clients through trend-spotting, consumer
insights and analytics.

Moxie's award-winning digital team is focused on connecting
people and brands across all screens. Current clients include Coca-Cola,
Hewlett-Packard, Garnier, Maybelline New York, Nestle, Puma, The Home Depot,
Verizon, and 20th Century Fox, among others.

Founded in 2000, Atlanta-based Moxie was acquired by Zenith
Media Services, a Publicis Groupe Company, in 2006. Expansion has included
additional locations in New York and Los Angeles. To learn more about Moxie,
visit http://www.moxieinteractive.com <http://www.moxieinteractive.com/>.

Source: 20th Century Fox

Contact: Marc Foley-Comer, Way to Blue (UK), +44(0)20-7749-8444. For press inquiries, contact Abby Lurie, +1-619-234-0345.

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