Meijer Partners With Lifestyle Maven Katie Brown

Meijer Partners With Lifestyle Maven Katie Brown

Author And PBS Host To Serve As Retailer's 'Home Solutions Advisor'

TV Personality To Be Active With Marketing Programs, Merchandising And Developing New Product Lines

GRAND RAPIDS, Mich., Nov. 13 /PRNewswire/ -- Katie Brown, author, syndicated columnist and host of "Katie Brown Workshop" on PBS, is partnering with Grand Rapids, Mich.-based retailer Meijer to serve as the company's "Home Solutions Advisor." The announcement was made today by Dave Clark, vice president of brand and product development at Meijer.

"Katie Brown brings such an appealing and engaging approach to everything from holiday entertaining to backyard gardening that we felt she was the perfect fit for Meijer," said Clark. "She connects so strongly with our shoppers -- from her Midwest roots to her fun and simple solutions geared to those who want to save time and money."

In her new role, the author and charismatic TV host will help develop new product lines for Meijer and help spearhead a number of efforts designed to provide Meijer shoppers with practical and easy-to-follow solutions to projects in and around the home.

The Petoskey, MI, native has been the host of "Katie Brown Workshop" on PBS for the past four years. She was also previously the host of "Next Door With Katie Brown," which aired on the Lifetime network. Her current TV series presents fun and inexpensive projects designed to 'turn any house into a home.' As host, she offers tips and practical advice to help viewers master the art of gardening, decorating, cooking and entertaining.

Earlier this month, she released her fifth book, "Katie Brown Celebrates," which presents a year's worth of recipes, craft ideas and party themes. The book showcases Katie's signature style in creating and executing simple and spectacular parties year-round. And her NEW YORK TIMES syndicated column, "Domestic Dilemmas," offers creative, yet simple, solutions to a wide-range of issues around the house.

The affable and bubbly personality will be conveying the same approachability and helpfulness in her new role with Meijer. Brown will be used in a number of ways by Meijer to enhance the dialogue between shopper and retailer.

"This is a long-term partnership we're undertaking with Katie, and right now, we're looking at a host of areas in which to best utilize her talents," said Clark. "We're excited about the possibilities that Katie presents -- from branded product lines to online programs. She brings such a wealth of opportunities for us and our customers."

About Meijer

Meijer is a Grand Rapids, Mich.-based retailer that operates 185 supercenters throughout Michigan, Indiana, Illinois, Ohio and Kentucky. As the inventor of the "one-stop shopping" concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive electronics departments, garden centers and apparel offerings. Additional information and the ability to shop for more can be found at www.meijer.com .

Source: Meijer

CONTACT: Frank Guglielmi of Meijer, +1-616-826-6747,
frank.guglielmi@meijer.com

Web site: http://www.meijer.com/

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