iO TV(R) Launches Bollywood Hits On Demand

iO TV(R) Launches Bollywood Hits On Demand

FIRST EVER INTERNATIONAL SUBSCRIPTION VIDEO ON DEMAND SERVICE

Latest Subscription Video On Demand Option For iO TV Customers, Features Hit South Asian Movies and Music Videos

BETHPAGE, N.Y., Nov. 13 /PRNewswire-FirstCall/ -- Cablevision Systems Corp. (NYSE:CVC) today announced the launch of Bollywood Hits On Demand as the company's first international subscription video on demand (SVOD) service for iO TV digital cable customers. Bollywood Hits On Demand, available through the iO user interface or on Channel 241, gives cable customers unlimited access to a variety of South Asian films and music videos, and includes the ability to pause, fast-forward and rewind.

Bollywood Hits On Demand features more than 25 movies each month, including both classics and recent blockbusters. In addition, more than 50 Bollywood music videos are available each month. In November highlight films on Bollywood Hits On Demand will include the recent blockbuster Drona, direct from its U.S. theatrical release and C Kkompany, along with all-time favorites from Devdas to Mr. India.

"Cablevision is pleased to offer Bollywood Hits On Demand as its inaugural international subscription video on demand channel. It is a valuable enhancement to the broad array of programming we offer to our international customers," said John Trierweiler, Cablevision's senior vice president of product management. "The addition of such unique programming further demonstrates Cablevision's leadership position in the delivery of culturally-rich programming to our diverse customer base."

"We are thrilled that our content is now available to millions of new customers via Cablevision, the top cable system in the United States," said Ken Naz, President, North America, Eros International. "With Bollywood Hits On Demand, Cablevision customers in the Tri-State area now have unlimited access to watch their favorite Eros movies and music videos anytime they want, all available at the touch of a button."

With more than 2.8 million iO TV customers, more than 90 percent of Cablevision's cable customers are iO TV digital cable customers, the highest digital penetration in the nation. iO TV offers customers access to up to 390 channels, including 53 premium movie channels, 48 channels of commercial-free digital music, more than 4,000 titles available on demand at all times, an interactive programming guide, 65 high-definition programming services and groundbreaking interactive television applications including News 12 Interactive.

Bollywood Hits on Demand will be available for $9.95 per month to all Broadcast Basic customers and above who have a digital cable set-top box. Customers interested in subscribing to Bollywood Hits on Demand can access the channel via Channel 241 or from the Optimum Service Upgrade Portal on channel 900. Additional information can be found at http://www.optimum.com/io/on_demand/premium_channels/premium_channels.jsp or by calling customer service. Bollywood Hits On Demand represents iO TV's 15th subscription video on demand service.

About Bollywood Hits On Demand

Bollywood Hits On Demand is a subscription video on demand service offering a total of 80 hours of content per month. The service includes over 25 Bollywood movie titles and more than 50 music videos each month, all for one convenient monthly subscription charge. New programming is available each week.

Bollywood Hits On Demand is a partnership between International Networks, a leading provider of in-language and multi-ethnic programming in the United States and Eros Entertainment, the largest international distributor of Indian cinema worldwide.

About Cablevision

Cablevision Systems Corporation (NYSE:CVC) is one of the nation's leading media and entertainment companies. Its cable television operations serve more than 3 million households in the New York metropolitan area. The company's advanced telecommunications offerings include its iO TV(R) digital television, Optimum Online(R) high-speed Internet, Optimum Voice(R) digital voice-over-cable, and its Optimum Lightpath integrated business communications services. Cablevision operates several successful programming businesses, including AMC, IFC, Sundance Channel and WE tv, through Rainbow Media Holdings LLC, and serves the New York area as publisher of Newsday and other niche publications through Newsday LLC. In addition to these businesses, Cablevision owns Madison Square Garden and its sports teams, the New York Knicks, Rangers and Liberty. The company also operates New York's famed Radio City Music Hall, the Beacon Theatre, and the Chicago Theatre, and owns and operates Clearview Cinemas.

Source: Cablevision Systems Corp.

CONTACT: Sarah Chaikin of Cablevision Systems Corporation,
+1-516-803-2352

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