Whirlpool Brand and Newman's Own Reward Consumers Who Proclaim 'Let's Eat In'
Whirlpool Brand and Newman's Own Reward Consumers Who Proclaim 'Let's Eat In'
Recipe Competition Hosted on FoodNetwork.com Recognizes Creators of Winning 30-minute Meal Solutions
BENTON HARBOR, Mich., Oct. 23 /PRNewswire-FirstCall/ -- Complicated recipes collect dust when the family schedule is dominated by work and the kids' activities. Seeking to help consumers identify easy-to-prepare, high-quality dinnertime solutions, Whirlpool(R) brand and Newman's Own(R) joined forces to launch the Let's Eat In recipe contest, hosted on FoodNetwork.com. After careful consideration, the Let's Eat In judges have selected five winners from among scores of mouthwatering meal ideas that can be prepared in 30 minutes or less without sacrificing taste or quality.
(Logo: http://www.newscom.com/cgi-bin/prnh/20040202/DETU004LOGO )
"According to a recent study, most families eat together four evenings a week," said Laura Smith Wade, senior home economist for Whirlpool brand. "Knowing that eating those meals at home can help stretch the dollar, Whirlpool brand partnered with Newman's Own to help at-home cooks create fast, wallet-friendly, and great-tasting meals. Our Let's Eat In contest winners submitted easy-to-prepare, tasty recipes that have become their respective families' favorites."
Let's Eat In challenged consumers to create a family-friendly dish, incorporating at least one Newman's Own product, in less than 30 minutes. The Grand Prize Winner, April Landman of Las Vegas, Nev., wowed the judges with her Super Gyro Tzatziki Salad that incorporated Newman's Own Herb and Roasted Garlic Marinade and can be prepared in fewer than 25 minutes.
Submitted in the light meal category, Super Gyro Tzatziki Salad combines grilled steak, flavored with Newman's Own Herb and Roasted Garlic Marinade, and pita bread over a salad featuring lettuce, chopped cucumber, red peppers, olives, onion, tomatoes, and feta cheese. A dressing consisting of yogurt, garlic, paprika, lime vinaigrette, and grated cucumber tops the meal.
"I've been making this very fulfilling and healthy dish for years," said Landman. "It never takes much time and the entire family enjoys it at our own kitchen table -- and saves money compared to meals out or delivery."
As the grand prize winner, Landman will receive a Whirlpool brand suite of kitchen appliances and a year's supply of Newman's Own products. In addition, Whirlpool brand and Newman's Own awarded a gas or electric range and a six-month supply of Newman's Own products to four other contestants in separate categories:
-- Kathleen Boulanger, Williston, Vt., received the top prize in the Main Dish category for her dish, Stuffed Lamb Scallopini.
-- Kathi Jones-Del Monte, Rochester, N.Y., received the top prize in the Light Meal category for her dish, Red Bean and Beet Salad.
-- Greg Fontenot, The Woodlands, Texas, received the top prize in the Sides category for his dish, Wilted Spinach Salad.
-- Donna-Marie Ryan, Topsfield, Mass., received the top prize in the One Dish Wonders Category for her dish, Italian Marinara Ratatouille.
Nearly 2000 recipes were submitted, demonstrating that a few fresh ingredients and a bit of ingenuity can go a long way each night -- and that eating in has never been easier.
About Whirlpool Brand Cooking
With annual sales of approximately $19 billion and more than 73,000 employees, Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances. Whirlpool brand continued its cadence of innovation with the industry's largest over-the-range SpeedCook oven, the Whirlpool Gold(R) Velos(R) oven, which combines the power of an oven with the convenience of a microwave, allowing consumers to grill, broil, bake and steam. As testament to the brand's consumer insight, the first range designed specifically for the Hispanic consumer with controls in English and Spanish, as well as a comal for heating tortillas, was created for the fastest growing segment of the American population. The brand pioneered the Polara(R) range, the world's first refrigerated range which combined an oven's food preparation properties with the preservation features of a refrigerator. For additional information regarding Whirlpool brand cooking please visit http://www.whirlpool.com/ . Information about the company can be found at http://www.whirlpoolcorp.com/ .
About Newman's Own
Newman's Own(R), Inc., founded on a lark by Paul Newman and his buddy A.E. Hotchner in 1982, is now (to our own surprise!), a leading (and growing) leading premium food company that offers over 175 varieties of delicious all-natural food and beverage products, including our new marinades (Dress Up Dinner!), Natural Salad Mists and Sweet Enough Breakfast Cereals. Based in Westport, CT, the charitable mission of Newman's Own is expressed in its Company motto: "Shameless exploitation in pursuit of the Common Good." The Newman's Own Foundation continues Paul Newman's commitment to donate all net profits and royalties for educational and charitable purposes. Paul Newman and the Newman's Own Foundation have given over $250 Million to thousands of charities since 1982. Visit www.newmansown.com to learn more about us, where to find our products and to find recipe inspiration. Newman's Own Organics(R), founded by Paul's daughter Nell Newman, offers a wide array of delicious organic products, www.newmansownorganics.com .
Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20040202/DETU004LOGO
PRN Photo Desk photodesk@prnewswire.com
Source: Whirlpool
CONTACT: Audrey Reed-Granger, of Whirlpool Brand, +1-269-923-7557,
Audrey_Reed-Granger@Whirlpool.com; or Melissa Vigue of Peppercom, for
Whirlpool, +1-212-931-6165, mvigue@peppercom.com; or Kate Nolan Clemens of KDN
Communications, for Newman's Own, +1-860-657-0600, kclemens@snet.net
Web site: http://www.whirlpool.com/
http://www.whirlpoolcorp.com/
http://www.newmansown.com/
http://www.newmansownorganics.com/
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