Video: Gap Encourages Americans to Voice Their Passions This Election Season on an Iconic Gap 'Vote For _____.' T-Shirt, Now Available in Stores and on gap.com/votefor

Video: Gap Encourages Americans to Voice Their Passions This Election Season on an Iconic Gap 'Vote For _____.' T-Shirt, Now Available in Stores and on gap.com/votefor

Purchase Your Own Fill-In-The-Blank "Vote for _____." Tee [$15] and Limited-Edition "Vote for" Artist-Designed Button [$5] or Visit Gap's Concept Store on NYC's 5th Ave. to Customize Your Tee with Gap's Robot-Operated T-Shirt Generator

As the nation counts down to Election Day, Gap is encouraging Americans to express themselves by purchasing a "Vote for _____." t-shirt [$15] from their local Gap store or online at gap.com/votefor [while supplies last] and customizing it with whatever word, expression or presidential candidate they are passionate about. Earlier this month Gap launched its "Vote for" initiative [gap.com/votefor], a campaign centered on a customizable classic white t-shirt that simply says, "Vote for _____.", created as a platform for Americans to express their passions, opinions and ideas during this election season.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/gap/35553/

In addition to customizing a "Vote for_____." t-shirt, Gap is inviting Americans to get involved and express their opinions in a variety of ways over the next two weeks. Also launching today are the limited-edition "Vote for" buttons [$5] designed by 10 renowned artists and starting tomorrow Americans can customize a tee with Gap's robot-manned "Vote for" t-shirt generator at its concept store on NYC's 5th Ave. Additionally, check out Gap's store windows nationwide to see images of 70 everyday Americans showcasing their passions via their "Vote for ____." t-shirts.

"At the heart of the campaign is our 'Vote for _____.' t-shirt, which we believe is a unique platform to let Americans express their opinions this election season," said Ivy Ross, executive vice president of Gap Marketing. "Gap has always stood for individuality and we're looking forward to seeing how people across the country capture the issues that are important to them right now."

More About the Limited-Edition Artist Buttons:

Gap has enlisted renowned artists including Fab5Freddy, John Baldessari, Adam Pendleton, Kara Walker, Nate Lowman, John Waters, Deborah Kass, Assume Vivid Astro Focus, Laurie Simmons and Sean Landers to express themselves by designing a limited edition "Vote for" button. Limited edition buttons are now available in Gap's premier stores nationwide for $5 each. $1 of every purchase will be donated to Declare Yourself, a non-profit and non-partisan campaign encouraging people to register to vote. Also starting today, check out eBay to bid on an exclusive set of the limited-edition buttons autographed by the artists. All proceeds from the auction will benefit Declare Yourself.

More About Gap's Concept Store on NYC's 5th Avenue:

Starting October 24th through Election Day, Gap's New York City concept store, next to its flagship store at 54th & 5th Ave, will give Americans a chance to express themselves in a voting booth of a different kind. Visitors to the store can purchase and create their own personalized "Vote for ___" t-shirt with Gap's whimsical t-shirt generator. After casting their vote on how to fill in the blank - including color choice, font and "campaign theme song," - guests can watch as their blank "Vote for" t-shirt enters the fully automated assembly line that springs to life as robots create personalized t-shirts. Additionally, the videos created by thought leaders and celebrities featured on gap.com/votefor, including Bill Maher, Norman Lear, Cameron Sinclair, Perez Hilton, Mark Cuban, Olivia Munn, Kristen Bell, The Cool Kids, John Picard and Minka Kelly will be playing on screens in the store for inspiration.

Other Ways Voters Can Participate in "Vote for":
Hear what Thought Leaders and Celebs Vote for at gap.com/votefor:

To get voters thinking about what they "Vote for," Gap enlisted the help of 10 personalities and thought-leaders to create their own 'Vote for" videos at gap.com/votefor. Participants include Bill Maher, Norman Lear, Cameron Sinclair, Perez Hilton, Mark Cuban, Olivia Munn, Kristen Bell, The Cool Kids, John Picard and Minka Kelly who "Vote for" a range of passions from "Imagining New Energy" to "BBQ." Voters can embed their favorite videos on personal blogs and other websites.

"Songs Of Freedom" by Matt White:

Singer/songwriter Matt White designed his own "Vote for Love." t-shirt, inspired by his single "Love" off his debut album 'Best Days,' which he wore throughout his summer tour and in his new music video, "Love." Motivated by his t-shirt and the "Vote for" campaign, Matt collaborated with Gap on a song called "Songs of Freedom," which is all about expressing yourself. The song, inspired by people in the past who have put a stake in the ground by saying things that incite thought and conversation, can be heard in Gap stores nationwide, on gap.com/votefor, declareyourself.com, and is available on iTunes. Fans can view behind-the-scenes footage of Matt White writing and recording "Songs of Freedom" at gap.com/votefor.

Visit Facebook to Voice Your Passions with Flair and Join Gap's Fan Page:

To show friends what you stand for, Gap has created 300 unique Facebook "Vote for" buttons that can be added to your profile or sent to friends. Facebookers can access the gallery of buttons at gap.com/votefor, Facebook's Pieces of Flair application or Gap's Facebook Fan Page. Additionally, people can join Gap's Facebook Fan Page where they can catch exclusive behind-the-scenes footage from the celebrity "Vote for" shoots, hear about upcoming Matt White events and receive a special promotional offer for 15 percent off any purchase at Gap.

Visit www.gap.com/votefor to voice what you're passionate about today.

About Gap Inc.

Gap Inc. is a leading global specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy, Piperlime and Athleta brand names. Fiscal 2007 sales were $15.8 billion. Gap Inc. operates more than 3,100 stores in the United States, the United Kingdom, Canada, France, Japan and Ireland. In addition, Gap Inc. is expanding its international presence with franchise agreements in Asia, Europe, Latin America and the Middle East. For more information, please visit gapinc.com.

Video: http://www.prnewswire.com/mnr/gap/35553/
Source: Gap Inc.

CONTACT: Julia Burgon, of SS+K for Gap, +1-212-419-3331,
jburgon@ssk.com, or Kim Terry, of Gap Marketing & PR, +1-415-427-4844,
Kimberly_terry@gap.com

Web Site: http://declareyourself.com/
http://gap.com/votefor
http://gapinc.com/

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