Pulse 87 FM New York Gets First PPM-based Custom Ratings Report

Pulse 87 FM New York Gets First PPM-based Custom Ratings Report

Dance music outlet targets multi-ethnic audience in five boroughs of New York City

New York City entrepreneur gets marketing parity for LPTV-based station, thanks to PPM

NEW YORK, Oct. 16 /PRNewswire-FirstCall/ -- Arbitron Inc. (NYSE:ARB) announced today that it has released the first station-specific custom Portable People Meter(TM) listening estimates for "Pulse 87" (WNYZ-LP), a subsidiary of Mega Media Group, Inc., (BULLETIN BOARD: MMDA) . The station broadcasts on the audio portion of a low-power television station on VHF channel 6 and 87.7 FM.

Pulse 87 FM: More than a half million listeners

According to the PPM(TM) custom audience estimates released this week, Pulse 87 FM reached 540,700 persons age 6 and older (cumulative audience) during the September 2008 PPM survey period (August 21-September 17) in the New York radio metro for the Monday-Sunday 6am-midnight daypart.

On the weekends (Saturday-Sunday 6am-midnight) Pulse 87 FM reached 266,000 persons age 6 and older (cumulative audience) during the September 2008 PPM survey period (August 21-September 17) in the New York radio metro.

Persons 18-49, a key target demographic for radio advertisers, account for 64 percent of the Pulse 87 FM total audience. The station reached 349,100 persons age 18 to 49 (cumulative audience), Monday-Sunday 6am-midnight during the September 2008 PPM survey period.

Mega Media Group CEO, Alex Shvarts, stated: "Without PPM, we'd be frozen out of the syndicated radio ratings system. As a New York City-based business, we're looking forward to providing our fellow entrepreneurs with an advertising option targeted to the New York Tri State Area. With PPM ratings we are now in a position to compete for advertising dollars from major national brands. We have already begun to experience increased activity from national advertising agencies anxious to have another Radio outlet. Pulse 87 FM is dance music station featuring today's latest hits and exclusive remixes from around the globe. That means we appeal to a young audience of all races and ethnicities that calls New York City home."

"Only government licensed AM and FM radio stations, or HD stations or their Internet streams are currently eligible to be reported in Arbitron syndicated services. With PPM, we can create custom reports detailing the Pulse 87 FM audience. These custom estimates can be placed right along side the PPM currency ratings that advertisers and agencies utilize to allocate ad dollars in New York City," said Pierre Bouvard, president, Sales and Marketing, Arbitron Inc.

About the Portable People Meter

The Arbitron Portable People Meter system uses a passive audience measurement device - about the size of a small cell phone - to track consumer exposure to media and entertainment, including broadcast, cable and satellite television; terrestrial, satellite and online radio as well as cinema advertising and many types of place-based electronic media. Carried throughout the day by randomly selected survey participants, the PPM(TM) device can track when and where they watch television, listen to radio as well as how they interact with other forms of media and entertainment.

The PPM detects inaudible codes embedded in the audio portion of media and entertainment content delivered by broadcasters, content providers and distributors. At the end of the day, the meter is placed in a docking station that extracts the codes and sends them to a central computer. The PPM is equipped with a motion sensor, a patented quality control feature unique to the system, which allows Arbitron to confirm the compliance of the PPM survey participants every day.

About Arbitron

Arbitron Inc. (NYSE:ARB) is a media and marketing research firm serving the media - radio, television, cable, online radio and out-of-home - as well as advertisers and advertising agencies in the United States. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People Meter, a new technology for media and marketing research.

Through its Scarborough Research joint venture with The Nielsen Company, Arbitron provides additional media and marketing research services to the broadcast television, newspaper and online industries.

Arbitron's marketing and business units are supported by a world-renowned research and technology organization located in Columbia, Maryland. Arbitron's executive offices are located in New York City.

About Mega Media Group

Mega Media Group, Inc. is a multimedia entertainment holding company with several subsidiaries that offer a broad range of services.

The divisions include recording, music production and distribution, video production, radio broadcasting, and Pulse87 a Rhythmic Top 40 Radio station serving the New York Tri State Area.

Portable People Meter(TM) and PPM(TM) are marks of Arbitron Inc.

Arbitron Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The statements regarding Arbitron Inc. and its subsidiaries in this document that are not historical in nature, particularly those that utilize terminology such as "may," "will," "should," "likely," "expects," "anticipates," "estimates," "believes," or "plans," or comparable terminology, are forward-looking statements based on current expectations about future events, which we have derived from information currently available to us. These forward-looking statements involve known and unknown risks and uncertainties that may cause our results to be materially different from results implied in such forward-looking statements. These risks and uncertainties include, in no particular order, whether we will be able to:

-- successfully implement the commercialization of our Portable People
Meter(TM) service;
-- successfully maintain industry usage of our services in light of
governmental regulation, legislation, litigation, activism or adverse
public relations efforts prompted by various industry groups and
market segments;
-- successfully design, recruit and maintain PPM panels that
appropriately balance research quality, panel size and operational
cost;
-- complete the Media Rating Council ("MRC") audits of our local market
PPM ratings services in a timely manner and successfully obtain and/or
maintain MRC accreditation for our audience measurement business;
-- renew contracts with large customers as they expire;
-- successfully execute our business strategies, including entering into
potential acquisition, joint-venture or other material third-party
agreements;
-- effectively manage the impact, if any, of any further ownership shifts
in the radio and advertising agency industries;
-- respond to rapidly changing technological needs of our customer base,
including creating new proprietary software systems and new customer
products and services that meet these needs in a timely manner;
-- successfully manage the impact on our business of any economic
downturn, generally, and in the advertising market, in particular;
-- successfully manage the impact on costs of data collection due to
lower respondent cooperation in surveys, privacy concerns, consumer
trends, technology changes and/or government regulations; and
-- successfully develop and implement technology solutions to measure new
forms of audio content and delivery, multimedia and advertising in an
increasingly competitive environment.

There are a number of additional important factors that could cause actual events or our actual results to differ materially from those indicated by such forward-looking statements, including, without limitation, the risk factors set forth in the caption "ITEM 1A. -- RISK FACTORS" in our Annual Report on Form 10-K for the year ended December 31, 2007, and elsewhere, and any subsequent periodic or current reports filed by us with the Securities and Exchange Commission.

In addition, any forward-looking statements contained in this document represent our estimates only as of the date hereof, and should not be relied upon as representing our estimates as of any subsequent date. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim any obligation to do so, even if our estimates change.

Safe Harbor Statement: This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. Statements that are not historical facts, including statements about Mega Media Group's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties that could cause actual results to differ materially from those contained in any forward-looking statements. All information provided in this press release is as of October 16, 2008, and Mega Media Group undertakes no duty to update such information, except as required under applicable law.

Source: Arbitron Inc.

CONTACT: Thom Mocarsky of Arbitron Inc., +1-410-312-8239,
thom.mocarsky@arbitron.com

Web Site: http://www.arbitron.com/

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