Hard Rock International Announces the 'Imagine There's No Hunger' Campaign to Raise Awareness and Funding for WHY in its Fight Against Hunger and Poverty

Hard Rock International Announces the 'Imagine There's No Hunger' Campaign to Raise Awareness and Funding for WHY in its Fight Against Hunger and Poverty

Campaign Features SERVE3 - A Limited-Edition Benefit CD with Tracks from John Lennon, Bruce Springsteen, Joss Stone, My Morning Jacket and More

Hard Rock International and WHY Partner with The Orchard for Digital Distribution of SERVE3

ORLANDO, Fla., Oct. 28 /PRNewswire/ -- More than just the words on the walls, Hard Rock International has remained true to its motto -- "LOVE ALL, SERVE ALL" -- since the company's founding in 1971 by continuing its pledge to serving others. Hard Rock is proud to announce the launch of its 2008 global "Imagine There's No Hunger" campaign to benefit WHY, a nonprofit organization that strives to fight against hunger and poverty in America and around the world.

(Photo: http://www.newscom.com/cgi-bin/prnh/20081028/NY42183 )

Setting the foundation for the "Imagine There's No Hunger" campaign, artist and musician Yoko Ono has graciously donated her late husband John Lennon's inspirational song "Give Peace A Chance" to the SERVE3 compilation. The CD will also include rare, new or previously unreleased tracks from some of music's most influential artists, including Bruce Springsteen, Joss Stone, Avril Lavigne, Starsailor, My Morning Jacket and more. SERVE3 will be available at Hard Rock locations around the world and on www.hardrock.com beginning November 4, 2008, with digital downloads available at iTunes.com.

"I am glad that WHY is using John's lyrics to communicate the seriousness of this issue to the world," said Yoko Ono. "Let's all work together to make a world without hunger as soon as humanly possible. We owe this battle to our children. WAR IS OVER if you want it. In brotherhood and sisterhood."

The "Imagine There's No Hunger" campaign also includes a charity bracelet, as well as a limited-edition pin and holiday ornament, featuring John Lennon's famous self-portrait and signature. All net proceeds from the campaign will be donated directly to WHY to benefit grassroots efforts in Kenya, Haiti, Indonesia, Thailand, South Africa, Venezuela and New Orleans.

"Hard Rock has actively supported WHY for years, raising significant funds and awareness," said Hamish Dodds, President and CEO, Hard Rock International, and Global Ambassador for WHY. "We are proud to continue to support a great organization that envisions a world without hunger and poverty."

Servin' Up Some Rockin' Charity . . .

Also joining in the fight against hunger and poverty, the SERVE3 CD features new, never-before-released or rare tracks by a unique blend of major multi-platinum, Grammy Award-winning and acclaimed recording artists, as well as several bonus digital tracks. The songs on SERVE3 are new, classic, electric or acoustic, and reflect the generosity of the artists that donated them to the project on behalf of serving those in need.

SERVE3: Physical Album (also available digitally):

Artist Track Title
Bruce Springsteen "Remember When The Music"
Joss Stone "Love Has Made You Beautiful"
My Morning Jacket "Look At You"
Avril Lavigne "When You're Gone"
Robert Randolph & The Family Band "Diane" (Live from Bonnaroo 2006)
The Charlatans "Complete Control"
Ryan Shaw "People Get Ready"
Marc Broussard "Keep Coming Back"
Starsailor "Military Madness"
Micki Free "Mother Earth"
DMC "I Be Rockin' It"
The Chapin Sisters "I Know It's Over"
John Lennon "Give Peace A Chance"

*See SERVE3 Track Listing for complete details on each song.

In addition to SERVE3, beginning November 4th, Hard Rock locations around the globe will offer "Imagine There's No Hunger" merchandise, including a limited-edition bracelet, pin and holiday ornament to benefit WHY. These beneficial items will be available for a limited time only, exclusively at Hard Rock's Rock Shops and www.hardrock.com, including:

-- Imagine There's No Hunger Charity Bracelet -- Accessorize fashionably
and charitably. This red wristband is adorned with the influential
message "IMAGINE THERE'S NO HUNGER." This must-have fashion item and
statement also features the WHY and Hard Rock International logos.
All proceeds benefit WHY and seven grassroots partners around the
globe. ($1)

-- Imagine There's No Hunger Pin -- This limited-edition benefit pin
features John Lennon's self-portrait, signature and the word "imagine"
inside a red "peace" sign, bearing the statement "IMAGINE THERE'S NO
HUNGER." Hard Rock Cafe's logo dangles below Lennon's signature. All
proceeds benefit WHY. ($12)

-- Imagine There's No Hunger Holiday Ornament -- This limited-edition
benefit holiday ornament features John Lennon's signature and the word
"imagine" inside a silver "peace" sign, bearing the statement "IMAGINE
THERE'S NO HUNGER." Hard Rock Cafe's logo dangles below Lennon's
signature. All proceeds benefit WHY. ($12)

In addition to Hard Rock's Rock Shops throughout the world, the SERVE3 compilation, charity bracelet, holiday ornament and pin will also be available for sale through Hard Rock's Web site at www.hardrock.com beginning November 4, 2008. All songs featured on the SERVE3 CD, as well as bonus tracks, will also be available for download at hundreds of major online retail stores and mobile carriers worldwide via The Orchard's digital distribution network.

"We look forward to the continued support from Hard Rock and selfless generosity of musicians for this effort," said Bill Ayres, founder of WHY. "The incredible demonstration of talent, time, commitment and dedication to this cause will one day make our vision of a world without hunger and poverty a reality."

"It is a great privilege to apply The Orchard's marketing machine to help feed and clothe those in need," said Greg Scholl, President and Chief Executive of The Orchard. "We are proud to once again support our partners Hard Rock and the entire WHY team to help people in need through the power of music."

About WHY

Founded in 1975, WHY is a leader in the fight against hunger and poverty in the United States and around the world. WHY is convinced that solutions to hunger and poverty can be found at the grassroots level. WHY advances long-term solutions to hunger and poverty by supporting community-based organizations that empower individuals and build self-reliance, i.e., offering job training, education and after school programs; increasing access to housing and healthcare; providing microcredit and entrepreneurial opportunities; teaching people to grow their own food; and assisting small farmers. WHY connects these organizations to artists, funders, media and legislators. WHY is a not-for-profit registered 501(c)(3) organization founded by radio talk show host and present Executive Director Bill Ayres, and the late singer-songwriter Harry Chapin.

About The Orchard(R)

The Orchard (NASDAQ:ORCD) controls and globally distributes more than 1.3 million songs and over 5,000 video titles through hundreds of digital stores (e.g. iTunes, eMusic, Google, Netflix, V CAST) and mobile carriers (e.g. Verizon Wireless, Vodafone, Bell Canada, 3). With operations in 27 countries, The Orchard drives sales for its label, retailer, brand, and agency clients through innovative marketing and promotional campaigns; brand entertainment programs; and film, advertising, gaming and television licensing. A pioneer in digital music and media services, The Orchard fosters creativity and independence.

The Orchard is a registered trademark and The Orchard logo is a service mark of Orchard Enterprises NY, Inc. All Rights Reserved.

About Hard Rock International

With 123 high-energy Hard Rock Cafes and nine Hotels/Casinos in 48 countries, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya and Bali. Additional hotel and casino projects have been announced in Macau and Penang, both scheduled to open in 2009; Palm Springs, Atlanta and Panama, scheduled to open in 2010; Dubai, scheduled to open in 2011; and Abu Dhabi, scheduled to open in 2012. Hard Rock International, Inc. is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com. For more information on Hard Rock International, visit www.hardrock.com.

SERVE3: TRACK LISTING

1. Bruce Springsteen "Remember When The Music"
Harry Chapin Tribute concert
live at Carnegie Hall, 1987

2. Joss Stone "Love Has Made You Beautiful"
Exclusively recorded for
SERVE3, London, 2008

3. My Morning Jacket "Look at You
Unreleased, 2008 (Jim's Electronic Version)"

4. Avril Lavigne "When You're Gone"
Recorded during The Best
Damn Tour Live in
Toronto, 2008
Unreleased, 2008

5. Robert Randolph & The Family Band "Diane (Live from Bonnaroo)"
Unreleased, 2006

6. The Charlatans "Complete Control"
Limited release, 2008

7. Ryan Shaw "People Get Ready"
Curtis Mayfield cover
New single, 2008

8. Marc Broussard "Keep Coming Back (Live From
Live version of single from Nashville)"
new album Keep Coming Back
Unreleased, 2008

9. Starsailor "Military Madness"
Graham Nash cover
New single, 2008

10. Micki Free "Mother Earth"
Exclusive for SERVE3
Unreleased, 2008

11. Darryl "DMC" McDaniels "I Be Rockin' It"
Exclusive for SERVE3
New single, 2008

12. The Chapin Sisters "I Know It's Over"
The Smiths cover
Unreleased, 2008

13. John Lennon "Give Peace A Chance"
Previously recorded and
released
Donated to SERVE3 by Yoko Ono

Photo: http://www.newscom.com/cgi-bin/prnh/20081028/NY42183
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN15
PRN Photo Desk, photodesk@prnewswire.com
Source: Hard Rock International

CONTACT: Brian Siemienas of Hard Rock International, +1-407-445-7625; or
Meredith Miesieski of Coyne PR, +1-973-316-1665; or Lisa Batitto of WHY,
+1-212-629-8550; or Deana Graffeo of The Orchard, +1-646-237-3780

Web Site: http://www.hardrock.com/
http://www.hardrockhotels.com/

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