Alton Brown Adds Dash of Celebrity to Diamond Crystal(R) Kosher Salt

Alton Brown Adds Dash of Celebrity to Diamond Crystal(R) Kosher Salt

Host of Award-Winning TV Program, 'Good Eats,' Shares His Love for Kosher Salt

MINNEAPOLIS, Oct. 20 /PRNewswire/ -- Cargill, maker of Diamond Crystal(R) kosher salt, today announced a new spokesperson relationship with Alton Brown, host of the popular culinary shows "Good Eats," "Iron Chef America" and the "Feasting on ... " series. For years, professional chefs and gourmet cooks have praised Diamond Crystal(R) as a world-class kosher salt. A longtime and passionate kosher salt enthusiast, Brown is an expert educator, entertainer and eater, and through online initiatives, advertising and public relations efforts, will help educate the home cook about the science and art of salt.

"The ability to properly use salt is critical to good cooking," Brown said. "It allows a cook to turn the volume up on certain flavors, fine tune others and create culinary harmony. I reach for Diamond Crystal(R) kosher salt because whether I'm building a brine, seasoning a steak, or finishing a dessert, it gives me the control I need."

In addition to writing and producing the Food Network's entertaining and educational show "Good Eats," now in its ninth year, Brown is a Peabody Award winner and a New York Times bestselling author. His first book, "I'm Just Here for the Food" (Stewart, Tobori & Chang), won him the 2002 James Beard Foundation Award for Best Cookbook in the reference category, and was one of the year's bestselling cookbooks. His fourth book, "Feasting on Asphalt," was released in March 2008. He is also the resident food historian, scientist and commentator on "Iron Chef America," and in 2008 the Food Network premiered his latest TV mini-series, "Feasting on Waves."

"Alton is an electrifying culinary figure. We are excited for him to share his knowledge of this extraordinary salt with a much broader audience," said Kari Goldsmith, Diamond Crystal(R) marketing manager. "He knows how to clearly -- and enthusiastically -- explain the ways that Diamond Crystal(R) kosher salt is different from other salts."

The exceptional texture of Diamond Crystal(R) kosher salt allows for precise seasoning and can bring out the true flavor of the tastiest recipes. Through a proprietary process, tiny, hollowed-out, pyramid-shaped crystals are harvested from hot brine in large pans, creating a delicate flake salt that is high in quality and solubility. The distinctive salt blends smoothly and sticks to food easily, dissolving in a natural burst of flavor.

About Diamond Crystal Kosher Salt

For generations, Diamond Crystal(R) salt has signified world-class salt, bringing out the true flavor of fresh food. The extensive line of products includes Diamond Crystal(R) kosher salt, a coarse salt renowned among chefs for its exceptional texture, blendability, adherence and pure flavor. Diamond Crystal(R) kosher salt and other popular consumer and foodservice products are available at select grocers nationwide, or by calling (888) 385-SALT. For more information, visit us on the Web at http://www.diamondcrystalsalt.com/.

Diamond Crystal(R) is a registered trademark of Cargill, Incorporated.
(C)2008 Cargill, Incorporated.

For more information:
Denise Dixon Leach
Carmichael Lynch Spong
(612) 375-8523
denise.leach@clynch.com

Source: Diamond Crystal Kosher Salt

CONTACT: Denise Dixon Leach of Carmichael Lynch Spong, +1-612-375-8523,
denise.leach@clynch.com, for Diamond Crystal Kosher Salt

Web site: http://www.diamondcrystalsalt.com/

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