Gideon Bierer Appointed Executive Vice President of Digital Media for MTV Networks International

Gideon Bierer Appointed Executive Vice President of Digital Media for MTV Networks International

NEW YORK and LONDON, Oct. 20 /PRNewswire/ -- MTV Networks International (MTVNI), a unit of Viacom Inc. (NYSE:VIA)(NYSE:VIA.B), today announced that Gideon Bierer has been promoted to Executive Vice President of Digital Media for MTVNI. Bierer will continue reporting to Robert Bakish, President of MTV Networks International based in New York.

In his expanded role, Bierer will oversee MTVNI's Digital Media business for all online and mobile properties and will drive the company's overall Digital Media strategy, including creating world class content based on MTVNI's portfolio of global hit franchises, building technology platforms to bring best-of-breed experiences to MTVNI's consumers and forming strategic partnerships with major industry players in the digital arena. Bierer will continue to work closely with MTVN U.S. Digital Media to develop strategic digital plans in order to ensure worldwide synergies.

"Gideon's efforts over the last several years have propelled our international digital media business toward increased revenues, expanded content offerings, and impressive traffic growth," said Bakish. "With his strategic vision, knowledge of the business and his exceptional ability to identify and successfully execute business opportunities, I am confident our Digital Media operations will continue to thrive under his leadership."

"MTVNI's portfolio of world class brands and content is perfectly suited to digital platforms and the convergent lifestyles of our audience, which speaks to our growing mobile business and 50 million loyal online users each month," Bierer said. "Given our leading position within this rapidly expanding industry, I could not be more excited about the future opportunities that lie in front of MTVNI Digital."

Bierer has led the company's digital team since 2005. Amongst his achievements have been the international development and launch of multiple international Viacom websites, significant increases in revenue, innovation in digital advertising, and the emergence of MTVNI as one of the leaders in mobile content. As a result of MTVNI's 90 deals with operators, its services are now available to 1.2 billion subscribers around the world.

Prior to joining MTVNI, Gideon served as Senior Vice President, International Strategy and Business Development for MTV Networks. Prior to that, he was Vice President, Global and Wireless for Bolt, Inc. where he ran the international and mobile businesses.

Bierer graduated with a Master of Arts from Oxford University.

About MTV Networks International

MTV Networks International includes the premier multimedia entertainment brands MTV: Music Television, VH1, Nickelodeon, TMF (The Music Factory), VIVA, Flux, Paramount Comedy, Comedy Central, Game One, Neopets, GameTrailers, Shockwave, Addicting Games, Atom Films and Xfire. MTV Networks' brands are seen globally in 561 million households in 161 countries and 33 languages via 155 locally programmed and operated TV channels and more than 330 digital media properties. The company's diverse holdings also include interests in television syndication, digital media, publishing, home video, radio, recorded music, licensing & merchandising and two feature film divisions, MTV Films and Nickelodeon Movies. MTV Networks is a unit of Viacom Inc. (NYSE:VIA)(NYSE:VIA.B).

Source: MTV Networks International

CONTACT: Catherine Mirra of MTV Networks International, +1-212-846-7940,
catherine.mirra@mtvn.com

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