Roots Global Expands Asian Channel Platform on Eutelsat's EUROBIRD(TM) 9 Satellite

Roots Global Expands Asian Channel Platform on Eutelsat's EUROBIRD(TM) 9 Satellite

PARIS, October 20/PRNewswire-FirstCall/ -- Roots Global, the new pan-European TV platform for South Asian
communities in Europe, the Middle East and North Africa is expanding up its
offer of channels broadcast from the EUROBIRD(TM) 9 satellite of Eutelsat
Communications (Euronext Paris: ETL). The new platform is managed by
Singapore-based Spize TV, majority-owned by Global Asia Partners - an
investment group dedicated to investing in high potential IT and media
companies - and Pyramid Saimira (listed on the Indian stock exchange: PSTL)
of Chennai, India. Spize TV has signed a long-term contract with Eutelsat on
EUROBIRD(TM) 9 to support its new platform.

Roots Global has launched with a complete set of channels from
ARY Network (Ary Digital, QTV, etc.), Bollywood (B4U Music, B4U Movies) and
TEN Sports which includes top international cricket series from India,
Pakistan, Sri Lanka, Australia, South Africa, England and the West Indies.
The North and South bouquets are already up and running with channel packages
gathered from Northern and Southern countries of the Indian Subcontinent and
Nepal. A further bouquet with channels from the Far Eastern countries is
under development.

In order to offer a broad range of free-to-air channels in
addition to Asian content, Roots Global proposes subscribers the installation
of a dual-LNB on their satellite dish for reception from EUROBIRD(TM) 9 and
Eutelsat's HOT BIRD(TM) satellites which broadcast over 500 free-to-air
channels.

Ajoy Khandheria, CEO of Roots Global says, "EUROBIRD(TM) 9 is
the ideal location for our new platform. In addition to ensuring us potential
for expansion, it enables us to offer our subscribers the chance to enrich
their viewing options with the free-to-air channels broadcasting at
Eutelsat's HOT BIRD(TM) neighbourhood. Dual-feed reception from two of
Eutelsat's key video neighbourhoods is an efficient path for us to building
our audience base and delivering homes the choice they expect."

Olivier Millies-Lacroix, Eutelsat Commercial Director,
responded: "We are extremely pleased with the fast take-up of channels on
EUROBIRD(TM) 9 and that its close proximity to the HOT BIRD(TM) satellites is
clearly enabling broadcasters to deliver maximum choice to their audience.
With the TVB package already providing Chinese content over Europe, via
EUROBIRD(TM) 9, the arrival of Roots Global further enriches and diversifies
our newest video neighbourhood for expatriate communities. We look forward to
seeing the new platform ramp up into a reference for channels from the Indian
sub-continent."

For more information from Roots Global please contact Ami Sharma:
ami.sharma@rootsglobal.com

http://www.rootsglobal.com

About Eutelsat Communications

Eutelsat Communications (Euronext Paris: ETL, ISIN code: FR0010221234) is
the holding company of Eutelsat S.A.. With capacity commercialised on 24
satellites that provide coverage over the entire European continent, as well
as the Middle East, Africa, India and significant parts of Asia and the
Americas, Eutelsat is one of the world's three leading satellite operators in
terms of revenues. At 30 June 2008, Eutelsat's satellites were broadcasting
more than 3,120 television channels and 1,100 radio stations. More than 1,100
channels broadcast via its HOT BIRD(TM) video neighbourhood at 13 degrees
East which serves over 120 million cable and satellite homes in Europe, the
Middle East and North Africa. The Group's satellites also serve a wide range
of fixed and mobile telecommunications services, TV contribution markets,
corporate networks, and broadband markets for Internet Service Providers and
for transport, maritime and in-flight markets. Eutelsat's broadband
subsidiary, Skylogic, markets and operates services through its teleport in
Italy that serves enterprises, local communities, government agencies and aid
organisations in Europe, Africa, Asia and the Americas. Headquartered in
Paris, Eutelsat and its subsidiaries employ 538 commercial, technical and
operational experts from 27 countries.

http://www.eutelsat.com

For further information

Press
Vanessa O'Connor
Tel: +33-1-53-98-38-88
voconnor@eutelsat.fr

Frederique Gautier
Tel: +33-1-53-98-38-88
fgautier@eutelsat.fr

Investors
Gilles Janvier
Tel: +33-1-53-98-35-30
investors@eutelsat-communications.com

Source: Eutelsat Communications

For further information: Press, Vanessa O'Connor, Tel: +33-1-53-98-38-88, voconnor@eutelsat.fr; Frederique Gautier, Tel: +33-1-53-98-38-88, fgautier@eutelsat.fr; Investors, Gilles Janvier, Tel: +33-1-53-98-35-30, investors@eutelsat-communications.com

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