Armour-Eckrich Signs Agreement With Leading College Football Analyst Kirk Herbstreit

Armour-Eckrich Signs Agreement With Leading College Football Analyst Kirk Herbstreit

Former star quarterback to be featured in advertising, promotional materials and a national consumer sweepstakes at retail outlets across the United States

LISLE, Ill., Sept. 17 /PRNewswire/ -- Armour-Eckrich Meats LLC, one of the most respected and well-known premium meat product companies in the United States, is proud to announce a spokesperson partnership with one of the most popular personalities in college football: Kirk Herbstreit. The college football season kicks off with plans for Herbstreit to promote the family of Armour-Eckrich products, ranging from lunchmeat and franks to smoked sausages, bacon and pepperoni. Herbstreit's image will appear on advertising and promotional materials and will be the centerpiece of a national consumer sweepstakes.

"The Eckrich and Armour brands have been a favorite of American families for more than a century and have become a staple at college football tailgates and big game gatherings across the country," said Mike Brown, President of Armour-Eckrich Meats LLC. "Kirk Herbstreit's passion for family and football make him a perfect match to promote our products and brands."

Since 1995, Herbstreit has been a college football analyst for ABC/ESPN. In 1996 he joined Chris Fowler and co-analyst Lee Corso on ESPN's popular College GameDay program. In 2006 he joined Brent Musburger for ABC's Saturday Night Prime Time telecast -- broadcast television's first ever weekly prime time college football game. Herbstreit also annually co-hosts ESPN's broadcast of the Heisman Trophy ceremony recognizing college football's top player. A 1993 graduate of the Ohio State University, Herbstreit is a former Buckeye quarterback and was the team captain for the 1992 season.

"Armour and Eckrich products were a part of the meals at my house growing up, and they are a part of my family's meals today," Herbstreit said. "I'm proud to represent iconic American brands like Armour and Eckrich that stand for many of the same things I do -- family, tradition and striving to get better each day."

The Armour-Eckrich family of brands offers dozens of products in the meat department and at the deli counter. From breakfast to dinner, Armour-Eckrich brands deliver convenient-to-prepare meats that are delicious for the entire family to enjoy.

"Kirk Herbstreit delivers a powerful and positive image that will connect the Armour and Eckrich brands with the large number of extremely passionate and brand loyal college football fans across the country," said Charles Gitkin, Vice President of Marketing and Research and Development at Armour-Eckrich Meats LLC. "Our partnership with Kirk Herbstreit promises to bring the excitement of college football and the great taste and quality of Armour and Eckrich products to more and more consumers -- a real win for Kirk, our company, our consumers, and our retail partners."

About Armour-Eckrich

With over a century of experience, the Armour and Eckrich brands have become respected and well-known for providing premium-quality meat products to families across the United States. With products ranging from lunchmeat and franks to smoked sausages, bacon and pepperoni, Armour-Eckrich is an important part of mealtime for consumers nationally. In addition to the Armour and Eckrich brands, Armour-Eckrich offers consumers several national and regional brands such as Healthy Ones, Margherita, LunchMakers, Mayrose and Schickhaus. For more information visit http://www.armour-eckrich.com/.

Source: Armour-Eckrich Meats LLC

CONTACT: Amy Idzik, +1-312-222-7476, amyi@sccgrossman.com, for
Armour-Eckrich Meats LLC

Web site: http://www.armour-eckrich.com/

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