Sundance Channel Secures International Rights to Isabella Rossellini's GREEN PORNO

Sundance Channel Secures International Rights to Isabella Rossellini's GREEN PORNO

Two of the Critically Acclaimed Web Shorts, Snail and Worm, To Be Made Available on You Tube Beginning September 17

Network Expands Green Porno Site to Include Interactive Games and Social Networking Elements

NEW YORK, Sept. 17 /PRNewswire/ -- Sundance Channel today announced that it has secured the international rights for Isabella Rossellini's highly acclaimed GREEN PORNO short films. Beginning September 17, all eight episodes, about the sex life of insects and various creatures, will be available to viewers outside the United States by going to sundancechannel.com/greenporno. In addition, the network plans to syndicate two of the short films, Snail and Worm, on YouTube beginning the same day.

According to Christopher Barry, the cable network's Senior Vice President, Digital Media and Business Strategy, "We are delighted to be able to share these unique and irreverent shorts with an international audience. The films have become a viral hit in the United States and we are excited to launch the interactive quiz for GREEN PORNO fans."

As part of the initiative, sundancechannel.com will launch a new interactive quiz, "What Kind of GREEN PORNO Star Are You?," allowing fans of the series to uncover their inner bug and determine if their mating rituals match those of a bee, an earthworm, a snail, a mantis, a fly, a dragonfly, a firefly or a spider! In addition, users will also be able to embed their quiz results on their blogs and social networking profiles.

Fans will also be able to use the Eco-mmunity Map to find GREEN PORNO attractions and products, such as animal mating locations, insect zoos and habitats (www.sundancechannel.com/map).

Visitors to the site can also access five embeddable GREEN PORNO "bumper stickers," perfect for embedding on blogs and social networking sites to spread the word.

Finally, sundancechannel.com will provide users with an updated photo gallery featuring new photos of behind-the-scenes production, including the making of Bee and Firefly episodes.

Isabella Rossellini's eight-part short film series about the sex life of insects and various creatures, "Green Porno," had its digital premiere in May 2008 via sundancechannel.com and on mobile devices and its television debut on Sundance Channel this past July. Some of the shorts were also screened at the 2008 Sundance Film Festival, and the 2008 Berlin international Film Festival. All eight premiered at the 2008 Tribeca Film Festival.

"Green Porno" was conceived, written by and features Rossellini. Firefly, Dragonfly and Spider are directed by Rossellini; Bee, Praying Mantis, Worm, Snail, and Fly are directed by Rossellini and Jody Shapiro (producer The Saddest Music in the World and My Dad is 100 Years Old). They are produced by Rossellini, Shapiro and Rick Gilbert in association with Sundance Channel.

About Sundance Channel:

Under the creative direction of Robert Redford, Sundance Channel is the television destination for independent-minded viewers seeking something different. Bold, uncompromising and irreverent, Sundance Channel offers audiences a diverse and engaging selection of films, documentaries, and original programs, all unedited and commercial free. Launched in 1996, Sundance Channel is subsidiary of Rainbow Media Holdings LLC. Sundance Channel operates independently of the non-profit Sundance Institute and the Sundance Film Festival, but shares the overall Sundance mission of encouraging artistic freedom of expression. Sundance Channel's website address is www.sundancechannel.com.

Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE:CVC). Rainbow Media is a leading producer of targeted, multi-platform content for global distribution, creating and managing some of the world's most compelling and dynamic entertainment brands, including AMC, IFC, WE tv, Sundance Channel, Lifeskool, sportskool, and VOOM HD Networks. Through IFC Entertainment, Rainbow Media also owns and manages the following: IFC Films, a leading distribution company for independent film; IFC Productions, a feature film production company that provides financing for select independent film projects; and IFC Center, a three screen, state-of- the-art cinema in the heart of New York's Greenwich Village. Rainbow Media also operates Rainbow Advertising Sales Corporation, its advertising sales company; Rainbow Network Communications, its full service network programming origination and distribution company; and 11 Penn TV, a company that manages Rainbow Media's NYC studios and post-production facilities.

Source: Sundance Channel

CONTACT: Sarah Eaton, Senior Vice President, Public Relations,
+1-212-708-8043, sarah.eaton@sundancechannel.com; or Katie Lanegran, Senior
Director, Public Relations, +1-212-708-8044,
katie.lanegran@sundancechannel.com, both of Sundance Channel

Web site: http://www.sundancechannel.com/
http://www.sundancechannel.com/greenporno
http://www.sundancechannel.com/map

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