Imation and Nickelodeon's Npower Brand Unveils First Tween-Themed Electronics Line Inspired by Hit TV Show iCarly

Imation and Nickelodeon's Npower Brand Unveils First Tween-Themed Electronics Line Inspired by Hit TV Show iCarly

New iCarly Line of Electronics Empowering Kids to Create Their Own Audio, Visual and Digital Content Builds on Success of SpongeBob SquarePants, Dora the Explorer and The Naked Brothers Band Npower Products

NEW YORK and OAKDALE, Minn., Aug. 18 /PRNewswire/ -- Nickelodeon and Viacom Consumer Products and Imation Corp. (NYSE:IMN) today announced their latest line of popular youth-friendly electronics under Nickelodeon's Npower(TM) brand which first debuted in 2007. New this season is a line of super-cool web cams, camcorders, digital cameras, digital voice recorder and electronics inspired by iCarly, Nickelodeon's breakout hit TV show and website (www.icarly.com), that follows its characters as they host a web show and grapple with everyday tween problems and adventures along the way. Like the characters on the show, Npower's iCarly line seeks to empower kids to express their energy, humor, intelligence, love of music and creativity using technology, digital communication and online tools. Given that iCarly is the No. 1 live-action program among kids ages six to 11 on TV and the No. 2 live action series for tweens on cable, holiday shoppers cannot go wrong when purchasing an iCarly electronic device as a gift this year.

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Building on the success of SpongeBob SquarePants-themed products last year, Npower has also introduced an expanded range of products, including speakers, boomboxes, MP3 players and digital photo frames with fun, unexpected features inspired by the iconic characters from the Emmy-nominated, top animated kids' series. From the Speakers and Sponge Dock that features eyeball speakers that rock n' roll on a table top, to SpongeBob SquarePants digital photo frames, tech savvy kids are sure to appreciate these products' multi-sensory digital experiences. For kids ages two to four, Npower has added portable digital photo viewers and boomboxes to the Dora the Explorer and Go, Diego, Go! lines to make sharing photos and music, fun and easy.

"This season, the all new Npower line features technology that allows kids to unleash their creativity, express themselves and share digital content," said Leigh Anne Brodsky, President, Nickelodeon and Viacom Consumer Products. "Visual, audio and tactile elements are part of the design of every Npower product in a way that inspires and empowers kids."

"As the first consumer electronics brand geared toward the youth demographic, Npower offers unique, and innovative electronics with features that satisfy kids' increasing familiarity and curiosity with technology," said Steve Moss, chief marketing officer, Imation Corp. "Inspired by the unique characters of Nickelodeon's properties who have become household names with kids and parents alike, Npower electronics are also fun and stretch the imagination."

Npower's iCarly line is available exclusively at Toys R Us. SpongeBob SquarePants, Dora the Explorer and Go, Diego, Go! lines are available at Toys R Us, Target, Best Buy, Sears/K-mart, Walmart.com and Nick Shop.

Npower's iCarly

Perfect for girls ages 9 to 14, Npower's iCarly hip line of web-cast electronics include a web cam, camcorder and digital cameras designed to inspire and empower tweens to create digital content. The devices come with the custom-designed iCarly Digital Diary Software, which makes it easy to click and add photos, videos, and music, and text to personalize a digital diary or journal. Uploading funny videos, images and final creations to popular websites like iCarly.com is also a quick click away with the iCarly program.

-- Budding reporters, movie directors, and fans of the iCarly hit TV show are sure to love the iCarly Digital Video Camera. Creating, editing and uploading funny videos to iCarly.com is fun and easy using the iCarly Digital Diary Program PLUS Video and photo editing software that is included. Suggested Retail Price (SRP) is $79.99.

-- A perfect director's tool to go with the iCarly Digital Video Camera is the iCarly Action Cam Accessory which includes a steady cam mount, on camera lighting and detachable reporter style microphone for interviews. SRP is $24.99.

-- More than a digital camera, the iCarly 3-in-1 Digital Camera is also a PC web and video camera. The unit plugs directly into the user's computer for ultra-easy photo transfer. In addition to the iCarly Digital Diary Software, it also comes with photo editing tools. SRP is $39.99.

-- Get connected with friends and family with the iCarly PC Web Cam. It links directly to the PC and can be used for video conferencing and live chat. Using the iCarly Digital Diary Software, tweens can click and add photos, music, video and text into their personal daily journal with password protection to keep secrets safe. SRP is $19.99.

-- The iCarly Micro Photo Viewer makes sharing photos fun and easy. It is the ultimate portable digital photo album letting you store up to 60 photos and share them as a slide show. The flip-over cover protects the device which becomes a desktop stand. SRP is $24.99.

Npower's SpongeBob SquarePants

This year, Nickelodeon has expanded the line of electronics offered under the hugely popular SpongeBob SquarePants to include portable speakers, digital photo viewers and unique MP3 players. Even though they are designed for kids, these gadgets are sure to put a smile on anyone's face.

-- For a cool new way to listen to music, try the SpongeBob SquarePants Speakers and Sponge Dock. Eyeballs double as speakers that wobble when placed on a flat surface. A universal well cradles all types of digital audio players. A headphone jack easily connects the dock to any digital audio player or computer. SRP is $39.99.

-- The SpongeBob SquarePants Micro MP3 Player features a unique SpongeBob eye design. It is a fun way to listen to music on the go with 1 GB of internal memory, a built-in rechargeable battery which affords up to seven hours of battery life, and space to store up to 500 songs. SRP is $29.99.

-- For a fun and unusual way to display your photos, the SpongeBob SquarePants Flip Stand Digital Photo Viewer offers 2 MB of flash memory to store and display up to 60 photos. Image viewer software is included. Recharges through the USB; rechargeable lithium battery lasts more than six hours. SRP is $24.99

Npower's Dora the Explorer and Go, Diego, Go!

For kids between the ages of two and four, and tech savvy fans of Dora the Explorer and Go, Diego, Go!, Npower has also introduced digital photo viewers and boomboxes that make sharing images and music fun and easy.

-- Photo-crazy kids are sure to love the Dora the Explorer and Go, Diego, Go! Swing Style Digital Photo Viewers with 2 MB of flash memory to store up to 100 photos, with up to 6 hours of battery life. Image viewer software is included. Supports Plug-n-Play with no driver required. SRPs are $24.99.

-- CD Boombox with AM/FM radio in Dora the Explorer and Go, Diego, Go! make listening to music a fun adventure. It features bass boost, programmable CD Memory and headphone jacks with sporty design. SRPs are $39.99.

About Nickelodeon & Viacom Consumer Products

Nickelodeon & Viacom Consumer Products manages the world's third largest licensing business, representing leading properties such as SpongeBob SquarePants and Dora the Explorer, and managing merchandising for Nick Jr., Nickelodeon, Comedy Central, MTVN International, and Spike TV.

Nickelodeon, now in its 29th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 96 million households and has been the number-one-rated basic cable network for 14 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA)(NYSE:VIA.B).

About Imation Corp.

Imation is a leading global marketer of brands and developer of products in digital storage and audio and video electronics. Imation Corp.'s global brand portfolio, in addition to the Imation brand, includes the Memorex brand, one of the most widely recognized names in the consumer electronics industry, famous for the slogan, "Is it live or is it Memorex?" and the XtremeMac brand. Imation is also the exclusive licensee of the TDK Life on Record brand, one of the world's leading recording media brands. Additional information about Imation is available at http://www.imation.com/

Nickelodeon, Nick Jr., Npower, iCarly, Dora the Explorer, Go, Diego, Go!, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc.

Imation, the Imation logo, Memorex and 'Is it live or is it Memorex?' are trademarks of Imation Corp and its subsidiaries. The TDK Life on Record logo is a trademark of TDK Corporation. All other trademarks are property of their respective owners.

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Source: Nickelodeon

CONTACT: Josie Lee, Brodeur for Imation Corp., +1-602-808-1162,
jlee@brodeur.com; or Gina Bigge, Imation Corp., +1-954-660-7052,
gbigge@memorexelectronics.com; or David Bittler, Nickelodeon, +1-212-846-5263,
david.bittler@nick.com; or JP Shields, Bender/Helper Impact, +1-212-689-6360,
ext. 1210, jp_shields@bhimpact.com

Web Site: http://www.icarly.com/
http://www.imation.com/

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