China Yida's FETV and China Education TV Partner in Co-Sponsoring TV Debate Competition Event

China Yida's FETV and China Education TV Partner in Co-Sponsoring TV Debate Competition Event

FUZHOU, China, Aug. 21 /Xinhua-PRNewswire-FirstCall/ -- China Yida Holding Co., Ltd. (BULLETIN BOARD: CYID) ("China Yida" or "the Company"), a leading comprehensive tourism and media management company, today announced that FETV, a provincial-level television station managed by China Yida, and China Education TV (CETV), the largest education TV media in China, exclusively partnered to co-broadcast the "7th Annual Debate Competition for College Students across the Taiwan Strait" live. The debate was held from July 21-23, 2008 in Fuzhou and received high viewer ratings among cross-strait college students and television viewers. Following the live broadcast, from July 24-31, 2008, FETV and CETV telecasted the preliminary, semi-final and final competitions via satellite globally, in prime time.

On July 18, 2008, Taiwan authorities began to open its local tourism market to mainland China, marking an historic turning point for tourism and also signifying the strengthening of cross-Strait economic, cultural and media exchanges. The broadcast of the debate competition as an important cross- Strait cultural and media exchange event boosted FETV's viewership in Fujian province, attracting more attention from its potential and existing advertising clients, many of whom have increased the frequency and length of their advertisement broadcasts. New clients from across the Strait, including those in heavy advertising sectors like consumer products and fashion apparel, increased advertisements during the competition telecast and have begun negotiations with FETV to co-sponsor various cultural and economic activities between Taiwan and Fujian province. Certain of these companies have also expressed interest in producing additional advertisements for future broadcasts of cross-Strait events and programs.

Dr. Chen Minhua, chairman of China Yida, said, "In this historic time, we are pleased to be an initiator of broadcasting Taiwanese events in the mainland through our partnership with CETV. The annual Debate Competition for College Students across the Taiwan Strait began in 2002, and each year's telecast has shown a steady increase in ratings. This year's show, which, per AC Nielsen data, attracted more than 210 million people domestically and abroad, successfully enhanced FETV's reputation, and helped to communicate China Yida's focus on educational and cultural aspects outside of Fujian province. FETV's target audience of urban individuals aged 18 to 45 increased by 31.6% year-over-year for this year's broadcast.

"Because Fujian province is situated in such close proximity to Taiwan, we have the ability to be the first station to broadcast programs involving Taiwan. We plan to partner with more national media networks to sponsor additional television competition programs, such as the '1st West Strait Folk Contest.' At the same time, we believe we can develop a mutual relationship with Taiwanese media to deliver a series of diversified tourism television programs to further broaden the reach of FETV's brand in the cultural and tourism fields, attracting larger television audiences and more potential tourists from across the Strait to our flagship destination spot, the Great Golden Lake," Mr. Chen concluded.

About China Yida

China Yida Holding Co. is a leading management company focused in China's emerging and fast-growing tourism and media markets. Headquartered in the city of Fuzhou, in China's Fujian province, China Yida offers operations management services, including management consultation, and specializes in the investment and development of natural, cultural and historic scenic sites (primarily the Great Golden Lake's five scenic attractions: Golden Lake, Shangqing River, Zhuanyuan Rock, Luohan Mountain and Taining Old Town.) The Company's media business also provides operations management services, including channel, column and advertisement management for television station (presently the Fujian Education Television station (FETV), a top-rated education television station at the provincial level whose advertisement management rights are wholly-owned by the Company).

About China Education TV Station (CETV)

China Education TV Station (CETV), founded in 1986, is the only national professional education TV station. It is affiliated to the Ministry of Education and is guided by The State Administration of Radio and Television in profession. With its advantages of country wide coverage supported by national policy, it is the only satellite channel which has the same policy support as CCTV1. Its programs cover country and Asian and Pacific areas by 1 A Asia- Pacific Satellite and Xin 1 satellite. CETV has 5 TV channels and 1 China's education satellite broadband transmission network. The daily output of its 5 channels is more than 80 hours. CETV has the functions of news transmission, distance education, school education, social education, culture information, information service, etc. It is not only an important channel for teachers and students in China's education and community to obtain public educational information, but also an important TV window for China to understand world and the world to understand China. Its international influence is increasing.

Forward-Looking Statement

Certain statements in this press release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate, "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements, involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of China Yida Holding Co., Inc. (the "Company") to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to: (i) the Company's ability to obtain sufficient capital or a strategic business arrangement; (ii) the Company's ability to build and maintain the management and human resources and infrastructure necessary to support the anticipated growth of its business; (iii) competitive factors and developments beyond the Company's control; and (iv) other risk factors discussed in the Company's periodic filings with the Securities and Exchange Commission, which are available for review at www.sec.gov under "Search for Company Filings.

For more information, please

China Yida Contact:
Ms. Chen Xiao Xing
Vice President
Phone: +86-591-2830-8999
Email: chenxx@yidacn.net

Investor Relations Contacts:
Devin Jin
Taylor Rafferty, Shanghai
Phone: +86-21-6289-5658
Email: ChinaYida@taylor-rafferty.com

Delia Cannan
Taylor Rafferty, New York
Phone: +1-212-889-4350
Email: ChinaYida@taylor-rafferty.com

Source: China Yida Holding Co., Ltd.

CONTACT: China Yida Contact: Ms. Chen Xiao Xing, Vice President, +86-591-
2830-8999, or chenxx@yidacn.net; or Investor Relations Contacts: Devin Jin,
Taylor Rafferty, Shanghai, +86-21-6289-5658, or ChinaYida@taylor-rafferty.com;
or Delia Cannan, Taylor Rafferty, New York, +1-212-889-4350, or
ChinaYida@taylor-rafferty.com

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