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Wednesday, August 20, 2008

Vibe Media Group Inks First-Ever Magazine Licensing Deal with MusicSkins, LLC

Vibe Media Group Inks First-Ever Magazine Licensing Deal with MusicSkins, LLC

-- Newly Forged Deal to Feature a New Line of VIBE-Branded Ipod, Cell Phone, PDA, Laptop, and Gaming Accessories --

NEW YORK, Aug. 20 /PRNewswire/ -- Vibe Media Group announces an industry-first licensing agreement with MusicSkins, LLC, the leader in music and music-related, high quality, vinyl skin products, to create a new line of VIBE-branded skins for the ever-growing iPod, cell phone, PDA, laptop, and gaming accessories market.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080820/NYW088 )

"With VIBE's marketplace position as a world-renowned youth lifestyle publication known for developing trends, launching MusicSkins into the publication arena through Vibe Media Group was a smart and natural business move for us. We look forward to offering consumers a full line of MusicSkins accessories tied-in to the pages of VIBE magazine, including a collection of urban music, art, and fashion-themed skins," says Jed Seifert, Executive Vice President, MusicSkins, LLC.

"We're excited to become the first media company MusicSkins engaged to launch this new line of VIBE-branded electronics' accessories," said Angela Zucconi, Vice President, Finance, Vibe Media Group. "MusicSkins innovative products will allow us to further engage our consumer in new and increasingly relevant ways while generating new revenue opportunities for our brand."

The VIBE-branded skins will be available on Tuesday, August 26th at the MusicSkins store launched on VIBE.com (http://www.vibe.com/musicskins). The website will offer a collection of skins ranging from $15 to $30, including five different designs featuring the VIBE logo. The collection is also currently available on MusicSkins' official website (http://www.music-skins.com/vibe).

MusicSkins considers all iPods, laptops, PDAs, and cell phones as portable canvases for art and individuality. The company's focus on music, art, culture and personalization has created a stylish way for musicians, DJs and artists to become closer to their fans while providing a low profile alternative to bulky cases. From hip hop to country, art to fashion, and everything in between, there's a MusicSkin to suit every taste.

About MusicSkins:

The MusicSkins, LLC business model caters directly to the music industry and music-related companies. There is no financial investment and very few resources needed to get involved with our products and realize success. It is rare that record companies, artists, management, and fans all benefit from a product or service; the MusicSkin product does just that. Our durable skins are made of premium vinyl, which will defend your device from the harshest scratches. The special adhesive is completely removable and leaves no residue so you can easily switch your MusicSkins for the latest release. MusicSkins add almost zero bulk so your device will still integrate perfectly with any case, bag, dock, iTrip or armband.

About Vibe Media Group:

VIBE Media Group, an affiliate of The Wicks Group of Companies, LLC, is a leading music/lifestyle media company that publishes the award-winning VIBE magazine, the preeminent brand in urban and music culture, which was founded by Quincy Jones in 1993, now celebrating its 15th Anniversary. Additional VIBE Media Group properties include VIBE.com, VHollywood, Vibe Yardfest and VIBE Books, which published The New York Times-bestseller, Tupac Shakur.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080820/NYW088
PRN Photo Desk, photodesk@prnewswire.com
Source: Vibe Media Group

CONTACT: Gena Gatewood, Communications Manager, Project 2050,
+1-646-290-8700 ext. 208, or +1-917-868-0107, ggatewood@p2050.com, for Vibe
Media Group

Web site: http://www.vibe.com/musicskins
http://www.music-skins.com/vibe


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