Nickelodeon/MTVN Kids and Family Group's Digital Sites Score Record-Breaking Month With 28.6 Million Uniques Growing 13% Over 2007

Nickelodeon/MTVN Kids and Family Group's Digital Sites Score Record-Breaking Month With 28.6 Million Uniques Growing 13% Over 2007

PORTFOLIO IS NUMBER-ONE KIDS AND FAMILY ONLINE DESTINATION IN VISITS AND TOTAL TIME SPENT

ADDICTINGGAMES, NOGGIN.COM, ICARLY.COM AND PARENTSCONNECT SITES NET BEST MONTH EVER; NICK.COM AND NEOPETS GROW UNIQUES

NEW YORK, July 15 /PRNewswire/ -- Nickelodeon/MTVN Kids and Family Group's portfolio of digital sites registered its best month ever in June 2008, according to comScore Media Metrix (June 2008), ranking as the number-one kids and family online destination in visits and total time spent. The group of sites, which include Nick.com (http://www.nick.com/); NickJr.com (http://www.nickjr.com/arcade); The-N.com (http://www.the-n.com/); Neopets (http://www.neopets.com/); Shockwave (http://www.shockwave.com/); AddictingGames (http://www.addictinggames.com/); ParentsConnect (http://www.parentsconnect.com/); http://www.nickatnite.com/; http://www.noggin.com/; http://www.icarly.com/, and myNOGGIN (http://www.mynoggin.com/); among others, garnered 28.6 million uniques.

Per comScore, Nickelodeon/MTVN Kids and Family Group's record-breaking digital performance was up +5% in unique visitors over the previous month and up +13% year over year. Visitors averaged 88.1 minutes on the sites in June (+10% versus May 2008) and total time spent (unique visitors multiplied by time spent per visitor) for the portfolio of sites' unique visitors equaled more than 2.5 billion minutes (+16% over May). Total visits in June were 143.8 million (+12% month-to-month).

Highlights* of Nickelodeon Kids and Family Group's digital performance in June include:

-- AddictingGames, the number-one independent gaming site since February 2007, had its best month ever, increasing its traffic in June by +5% to 10.7 million unique visitors who spent +24% more time on the site at an average of almost 30.5 minutes.

-- The ParentsConnect sites brought in almost 1.2 million uniques for the month of June, its best month ever (+15% over May 2008).

-- Noggin.com had its best month ever, generating 1.9 million uniques in June, +9% over the prior month.

-- June marked iCarly.com's highest month, with 3.4 million unique visitors (+27% month-to-month), up +4% from its previous record-setting month of March 2008.

-- Nick.com sites grew in uniques with 10.7 million visitors, up +6% month-to-month.

-- Neopets, the world's leading youth community and online virtual world, increased its unique visitors month-to-month by +22% to almost 3.4 million, and time spent on the site by +19%. Visitors spent an average of almost three hours (173.6 minutes) on the site in June.

The Nickelodeon/MTVN Kids and Family Group portfolio of digital sites, which serve kids, tweens and teens, and parents, focus on the pre-eminent activities that its audiences participate in online: gaming, social-networking and community, and video. The company's game-focused sites, which reach 20 million game players monthly (according to comScore Media Metrix, US only), will add 1,600 new games to its existing library of 5,000 games, new tools for users to build their own games, and several demographic-focused gaming sites. It also is in development of new, original virtual world properties like Monkey World (working title) and World of Neopia (working title), which are expected to launch in the next year.

About Nickelodeon

Nickelodeon, now in its 29th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 96 million households and has been the number-one-rated basic cable network for 14 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE:VIA)(NYSE:VIA.B).

*Source: comScore Media Metrix, June 2008 unless otherwise noted

Source: Nickelodeon

CONTACT: Joanna Roses, +1-212-846-7326, or +1-917-363-4160, or Nakiah
Cherry Chinchilla, +1-212-846-6492, both of Nickelodeon

Web site:

http://www.nick.com/
http://www.nickjr.com/arcade
http://www.the-n.com/
http://www.neopets.com/
http://www.shockwave.com/
http://www.addictinggames.com/
http://www.parentsconnect.com/
http://www.nickatnite.com/
http://www.noggin.com/
http://www.icarly.com/
http://www.mynoggin.com/

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