Pepsi DJ Division Scratches Its Way Into August With Month in the Mix

Pepsi DJ Division Scratches Its Way Into August With Month in the Mix

Pepsi Honors the Unsung Heroes of Music by Dedicating an Entire Month to Celebrate DJ Culture with Series of Celebrity-Studded Events Across the Country

NEW YORK, July 15 /PRNewswire-FirstCall/ -- Pepsi turns August over to the nation's DJs with "Month in the Mix," paying tribute to the DJ and DJ culture for contributions to the American musical landscape and urban lifestyle. The Pepsi DJ Division (www.pepsidjdivision.com), an association of the premier DJs in the country's top urban markets, will spearhead the month-long celebration.

Pepsi's "Month in the Mix" will kick off with an exclusive, star-studded "blue carpet" event at the New York hotspot Arena. The launch party will feature special performances by renowned hip-hop heavyweights as well as appearances by Pepsi DJ Division members and the pioneering DJs who inspired them. Similar "Month in the Mix" events will be held throughout the month in multiple markets across the country, including Atlanta, Chicago, Detroit, Los Angeles, Miami, St. Louis, and Washington D.C.

"DJs are respected trendsetters who have an undeniable influence on hip- hop culture," said Frank Cooper, VP of portfolio brands, Pepsi-Cola North America. "'Month in the Mix' is a natural extension of the Pepsi DJ Division and we look forward to celebrating the DJ and showcasing their impact on music."

The Pepsi DJ Division members serve as the spokespeople for "Month in the Mix" and the hosts for all of the events taking place within the month. As leading tastemakers and influencers, the DJs will lend their cultural capital to help recognize and highlight the importance of the DJ culture to urban lifestyle.

The DJs who comprise the Pepsi DJ Division and serve as ambassadors for "Month in the Mix" include:

-- Clinton Sparks - Boston: Clinton Sparks is a multi-platinum producer/songwriter for Beyonce, Akon, Ludacris and The Notorious B.I.G; music correspondent for "The Daily 10" on E! and DJ/host of the #1 rated worldwide syndicated/satellite radio show - "Smash Time Radio." He holds DJ residences at Body English, the nightclub inside The Hard Rock Hotel & Casino in Las Vegas, Manor in Chicago, Rumor in Boston, Dolce in London, Prive in Hong Kong and previously held the spot as P. Diddy's "Press Play" tour DJ.

-- DJ Drama - Atlanta: Arguably the most prominent DJ in the south, DJ Drama is credited for introducing platinum-selling artist Young Jeezy to the music scene as well as exclusives from Lil Wayne, Young Buck and others. DJ Drama has worked with countless famous artists such as Diddy, Busta Rhymes and Snoop and his material is often credited to bringing street music to mainstream audiences. He has over a million mixtapes in circulation with his Aphilliates/GangstaGrillz series and has produced an album of his own featuring multi-platinum artists such as Outkast, Nelly, Rick Ross and more. He also hosts "Aphilliates Radio" on Eminem's Shade45 Sirius and Radio One's Hot 107.9, which is Atlanta's #1 radio show.

-- DJ Enuff - New York: Discovered by the late Notorious B.I.G., DJ Enuff has been involved in a variety of projects including BET Events, Latin Billboards, VH1's Hip Hop Honors, Nike Battlegrounds and he currently manages the top-rated DJ Crew in America, The Heavy Hitters.

-- DJ Pharris - Chicago: DJ Pharris is one of the industry's leading trend influencers noted for breaking new music and is also a top-rated personality on Chicago's Power 92. Winner of awards such as Mixshow Power Summit's Midwest DJ of the Year and a Global Mixx 2006 Award, Pharris is also a member of the nationally elite Heavy Hitters DJ Coalition which includes of some the top street and mixshow DJs across the country.

-- Eric Cubeechee - Los Angeles: Born and raised in LA, Eric owned the #1 time slot on 100.3 The Beat in L.A. for six years which earned him the Evening Mixshow DJ of the Year award at the Mixshow Power Summit. Eric has been a deejay for the likes of The Game, Raekwon, Three 6 Mafia, Busta Rhymes, Snoop Dog and Gwen Stefani. Eric currently has several residencies at the hottest nightclubs around the world.

-- Felli Fel - Los Angeles: Felli Fel's show on Los Angeles' Power 106 has grown into the #1 rated night-time radio show in all of LA and one of the country's top radio mix shows, with an estimated audience of two million. From producing music for over a dozen major hip-hop acts to successfully selling mixtape CDs, Felli Fel most recently secured a record deal with So So Def/Island Def Jam and a RIAA gold certification for the song for his track "Get Buck in Here."

-- Irie - Miami: DJ Irie has been nominated for a 2007 BET Award, voted 2005's Best Club DJ by the Miami New Times, served as official DJ to Jamie Foxx and 2006 NBA World Champion Miami Heat. Those are just some of the accomplishments on Irie's roster. Irie is also host of the most listened show on Miami's WEDR 99 Jamz, spinning "The Drive at 5" and holding the #1 weekend slot on Saturday nights.

-- Quicksilva - Washington D.C.: Aside from being voted East Coast's #1 DJ at the 2006 MixShow Power Summit and serving as official DJ for Ray Lewis and the Baltimore Ravens, Quicksilva has also toured with national renown artists Mario, Lil Mo and Fabolous, just to name a few. He has the #1 night show in Washington DC, Maryland and Virginia, the "Q&A Invasion," which airs weeknights on 93.9 WKYS where he serves as the on-air talent and mixer. He has appeared on Bet Rap City, Spring Bling and 106 and Park. He is signed to Unruly Productions, the Mid Atlantics #1 production and management team. He currently spins the hottest parties weekly at DC's The Park, Ibiza and H2O.

For more information please visit www.pepsidjdivision.com.

About Pepsi-Cola North America

Purchase, N.Y.-based Pepsi-Cola North America (www.pepsi.com) is the refreshment beverage unit of PepsiCo, Inc., in the United States and Canada. Its U.S. brands include Pepsi, Mountain Dew, Aquafina, Sierra Mist, IZZE, SoBe, Mug, Tava, Tropicana Twister Soda, Tropicana Juice Drinks, Dole and Ocean Spray single-serve juices. The company also makes and markets North America's best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.

First Call Analyst:
FCMN Contact: jack.callahan@pepsi.com

Source: Pepsi-Cola Company

CONTACT: Kisha Maldonado, +1-310-492-4312, kmaldonado@5wpr.com, or Sweta
Shah, +1-212-584-4314, sshah@5wpr.com, both of 5W Public Relations, for
Pepsi-Cola

Web site:

http://www.pepsi.com/
http://www.pepsidjdivision.com/

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