Outdoor Channel's Fishing Ratings Soar

Outdoor Channel's Fishing Ratings Soar

Household Delivery for Fishing Programming Block Increases 77 Percent from Previous Year

TEMECULA, Calif., July 15 /PRNewswire/ -- Outdoor Channel, America's Leader in Outdoor TV, today announced record ratings increases for its Friday Night Fishing block of outdoor programming. The block airs Fridays 7 p.m. to 12 midnight. Compared with year-to-date 2007 (January - June), the network increased household delivery for its fishing block of programming by 77 percent.

"We've made a real effort to improve our fishing lineup -- in terms of both quality and range of offering," said Tom Hornish, COO at Outdoor Channel. "We believe that our ratings growth confirms the Friday Night Fishing block's appeal to anglers."

Friday Night Fishing has become one of Outdoor Channel's most popular blocks, with over half of the programs shot and delivered in crisp, clear HD. For Q3 2008, Outdoor Channel has strengthened the Friday night lineup by adding The Catch: Costa Rica, a reality series, and a network original, Fly Fishing the World. Both programs are shot in HD.

Outdoor Channel's fishing lineup also includes several HD favorites like Familiar Waters with Mike Pawlawski, Randy Jones' Strike Zone, Speargun Hunter, Tarpon of Boca, Trout Unlimited On the Rise, Ultimate Match Fishing and World Class Sport Fishing.

About Outdoor Channel

Outdoor Channel is America's Leader in Outdoor TV, offering programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle. The network can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic new website. Outdoor Channel is a wholly owned subsidiary of Outdoor Channel Holdings, Inc. (NASDAQ:OUTD). For more information about Outdoor Channel, please visit www.outdoorchannel.com.

First Call Analyst:
FCMN Contact:

Source: Outdoor Channel

CONTACT: Angela Hein of Bob Gold & Associates, Inc., +1-310-784-1040,
angela@bobgoldpr.com, for Outdoor Channel

Web site:

http://www.outdoorchannel.com/

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