Bollywood Drives Key Industry Players to PALME India

Bollywood Drives Key Industry Players to PALME India

MUMBAI, India, July 15/PRNewswire/ --

- India's Film Industry Makes 1,000 Movies Annually Generating US$ 1.8
Billion - 97% of Urban Youth Prefer to Watch Movies at Multiplexes Driving
Pro AV Sales

PALME India 2008 has attracted some of the biggest names in the
professional audio visual industry driven by the growth in the colossal
Indian film industry and burgeoning live event and night club scene.
Professional suppliers to the industry are now being spurred-on by a robust
economy, India's burgeoning middle classes and a trend that shows 97% of
young urban youth prefer to watch movies at public cinemas, bucking the
western trend of in-home movies.

The event which will be held from 3-5 October at the Bombay Exhibition
Centre, Mumbai has already signed-up industry majors such as Harman Pro,
Modern Stage/Philips Lighting, Meyer Sound and Coda Audio. Indeed Modern
Stage/Philips Lighting are taking exhibiting at PALME India 2008 to the next
level, by booking over 450 square metres of floor space, with a distinct
Bollywood theme. All of Modern Stage's principle companies will be
represented, ranging from Verilight, Elgin Electronics, Stark Illumination,
Philips Lighting and Studio Due from Italy.

Another high profile exhibitor will be Harman Pro who has booked 100
square metres of exhibition space six times larger than last year. They will
be demonstrating their latest array of speakers and equipment. In addition,
Meyer Sound a high end loudspeaker manufacturer will also be prominent.

"To emphasise the international reach PALME India has gained, German
loudspeaker manufacturer Coda Audio will be exhibiting directly and have
reserved one of the new features introduced to PALME India this year - a
sound proofed demo room," said Exhibition Manager, James Raffoul for IIR
Exhibitions.

However, while the Bollywood film industry is the central entertainment
focus, the events industry also continues to record dramatic growth. With
over 8% GDP growth, India's main conurbations and resorts are witnessing a
boom in leisure and tourism infrastructure. To provide specific platforms for
both of these distinct areas, PALME India features two separate but
complementary vertical shows, Install India and Event 360, which operate
under the brand umbrella of PALME India.

"This ensures that the exhibition caters to the industry in general as
well as providing dedicated arenas for event specialists as well as
audio-visual systems integration companies," added Raffoul.

The growing number of luxury hotels, sports complexes and shopping malls
in India, that require the latest in technology infrastructure and
communication systems, actually supports PALME India's strategic approach.

This fact has not been lost on international brand names such as
Fogscreen who is looking to open the show in a unique way, by providing a
dramatic entrance to the exhibition through its latest fogscreen technology,
the first of its kind in India.

Participating for the first time at PALME India will be French special
effects company, Universal Effects, whilst Projection Design is set to
combine the skills of both their Norwegian and Indian offices, by exhibiting
the latest in projection screen technology.

Raffoul concluded, "PALME India is a strong platform for professional
recording and broadcasting technology, architectural and theatre lighting, DJ
technology, special effects and visual and sound communications for the
entertainment, presentation, project installations, music and related
industries.

For more information about PALME India, please visit

http://www.palme-india.com

Website: http://www.smc-pr.com

Source: PALME India

For media enquiries contact: Steven Jones, Director, Shamal Marketing Communications, PO Box 24459, Dubai, UAE, Tel: +971-50-455-9769, Email: steven@theshamalgroup.com

-------
Profile: intent