Hit Movie 'The Bucket List' Inspires Requests for Chock full o' Nuts(R) Coffee Cans

Hit Movie 'The Bucket List' Inspires Requests for Chock full o' Nuts(R) Coffee Cans

Families seek 'The Heavenly Coffee(R)' can to memorialize loved ones

PORTSMOUTH, Va., July 16 /PRNewswire-USNewswire/ -- Chock full o' Nuts coffee has been known for years as "The Heavenly Coffee" but, these days, it is the Chock full o' Nuts coffee can that is considered by some to be heavenly. The recent release of Warner Bros.' The Bucket List has spawned consumer interest and requests for Chock full o' Nuts coffee cans to memorialize loved ones. In the movie, empty cans of Chock full o' Nuts coffee are used as burial urns for the main characters played by Morgan Freeman and Jack Nicholson. Inspired by this idea, consumers are seeking to emulate the film by choosing to have their ashes, or ashes of a loved one, preserved in a Chock full o' Nuts coffee can.

(Photo:

http://www.newscom.com/cgi-bin/prnh/20080716/DC27646 )

"Seeing the movie brought a message of how life can be spent: that in order to die well, one must live well. If we live well, embracing life with His love and His blessings of family and friends, then dying can be a gift for loved ones to cherish, lasting from generation to generation," said Connie Hale of Ontario, Can. Moved by the film and unable to purchase Chock full o' Nuts coffee in her area, Mrs. Hale reached out to Massimo Zanetti Beverage USA (MZB), manufacturer of Chock full o' Nuts coffee, sharing, "My husband has terminal colon cancer. We went to see the movie 'The Bucket List'...my husband was deeply impacted by the end of the movie, so much that he said that's what I want at my funeral ...a Chock full o' Nuts coffee can for my ashes to be placed in."

Heather Simpson of Waterford, Mich., said, "My Dad died of cancer a little more than two years ago and we thought it would be fitting to put him in a coffee can, too, as he was an avid coffee drinker... We have been shopping for a vintage looking Chock full o'Nuts coffee can in which to place my Dad's ashes since we saw the movie."

In addition, a Florida father contacted MZB informing the company that he too had recently memorialized his son in a Chock full o' nuts coffee can and requested permission to use the Chock full o' Nuts coffee logo on a memorial patch that he planned to create in memory of his son.

Touched by the impact and response that this film has had on consumers and their requests for Chock full o' Nuts coffee cans, John Boyle, Chief Operating Officer of MZB, commented, "We are humbled by the requests we have received from people wanting to incorporate Chock full o' Nuts coffee cans into their personal end-of-life decisions. It is both an honor and a privilege for us to respect their wishes."

The Bucket List is a 2007 American film directed by Rob Reiner and starring Jack Nicholson, Morgan Freeman, Sean Hayes, Beverly Todd, and Rob Morrow. The story follows two terminally ill men (Nicholson and Freeman) on a road trip with a wish list of things to do before they die. It is an eye-opening voyage of self-discovery that puts life in perspective and causes each man to take a look within himself.

To view memorial stories visit, www.chockfullonuts.com/stories.

ABOUT MASSIMO ZANETTI BEVERAGE USA

Massimo Zanetti Beverage USA, the industry leader in producing coffee in recyclable, sustainable steel cans, is one of the nation's largest roasters of coffee, producing nationally recognized consumer coffee brands with a rich history of quality and tradition including Chock full o' Nuts(R) , Hills Bros.(R), MJB(R) and Chase & Sanborn(R). The company's east coast based state-of-the-art roasting and packaging facility supports both consumer and private label brands for all of North America.

More than 100 Chock Cafes in the northeastern U.S. serve Chock full o' Nuts hot and ices coffee drinks and baked goods; the company's food service division markets beverage solutions to more than 850 food service providers throughout the U.S. Massimo Zanetti Beverage USA is a division of Bologna, Italy based Massimo Zanetti, a worldwide roaster and distributor of coffees and professional espresso machines and bar equipment, including Segafredo world coffees and espresso and La San Marco espresso machines. The company runs nine roasting plants around the world and distributes its coffees through a network of dealers and subsidiaries in 100 countries. Its group of licensed and franchised retailers serve its coffee in more than 600 international coffee shops.

For more information or to arrange an interview with a family or MZB
spokesperson, contact Kerry McKeel at 757/497-4811 or kmckeel@mzb-usa.com.
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Photo:

http://www.newscom.com/cgi-bin/prnh/20080716/DC27646
PRN Photo Desk, photodesk@prnewswire.com
Source: Massimo Zanetti Beverage USA

CONTACT: Dennis Crawford of Massimo Zanetti Beverage USA,
+1-757-215-7342, dcrawford@mzb-usa.com; or Kerry McKeel of BCF,
+1-757-497-4811, kmckeel@mzb-usa.com, for Massimo Zanetti Beverage USA

Web Site:

http://www.chockfullonuts.com/
http://www.mzb-usa.com/

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