Outdoor Channel Hooks Leading Fishing Host Bill Dance For New Saltwater Series

Outdoor Channel Hooks Leading Fishing Host Bill Dance For New Saltwater Series

Network Strengthens Quality Of 'Friday Night Fishing' Programming Block with 'Bill Dance Saltwater' Launching in Early 2009

TEMECULA, Calif., July 16 /PRNewswire/ -- Outdoor Channel, America's Leader in Outdoor TV, has reeled in popular outdoor TV host and fishing expert Bill Dance for a new series entitled Bill Dance Saltwater. Launching in Outdoor Channel's popular "Friday Night Fishing" block on January 2, 2009, Bill Dance Saltwater follows Dance as he unveils a plethora of easily accessible saltwater fishing destinations right here in North America.

From the Northeast to the Florida Keys and westward to the Gold Coast and Texas, Dance's new multi-platform program introduces viewers to a treasure trove of fish that are totally accessible to the average angler. Later this year, the series will launch an accompanying website where viewers can find information to experience Dance's exact same adventure affordably.

"We aim to give the viewers the information and confidence to say, 'Hey, I can do that too,'" said Dance. "This series will introduce anglers to amazing fishing destinations right in their own backyards, and we will also prepare them with the background they need to really have an excellent fishing experience."

Each episode features Dance partnered with a noted saltwater expert who specializes in the catch of the week and educates viewers on fishing techniques, seasons and baits.

"Outdoor Channel is the leader in the traditional outdoor programming genre," said Tom Hornish, COO of Outdoor Channel. "Bill Dance is a leader in the world of fishing. He is a recognized expert and personality who has tremendous credibility with our viewers. We're honored to have him on our network."

Bill Dance Saltwater debuts on Friday, January 2, 2009 at 10:30 PM Eastern. The show will also air on Saturdays at 10:30 AM and Sundays 8:30 AM Eastern.

For a complete "Friday Night Fishing" programming lineup, viewers can logon to www.outdoorchannel.com.

About Outdoor Channel

Outdoor Channel is America's Leader in Outdoor TV, offering programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle. The network can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic new website. Outdoor Channel is a wholly owned subsidiary of Outdoor Channel Holdings, Inc. (NASDAQ:OUTD). For more information about Outdoor Channel, please visit www.outdoorchannel.com.

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FCMN Contact:

Source: Outdoor Channel

CONTACT: Angela Hein of Bob Gold & Associates, Inc., +1-310-784-1040,
angela@bobgoldpr.com, for Outdoor Channel

Web site:

http://www.outdoorchannel.com/

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