Lexy Signs Unique Deal With The Onion to be Its Mobile Distribution Partner for All Audio Content

Lexy Signs Unique Deal With The Onion to be Its Mobile Distribution Partner for All Audio Content

A new mobile platform for audio content distribution, Lexy provides all mobile consumers with 100% unhampered access to audio entertainment and information

SAN FRANCISCO, July 16 /PRNewswire/ -- Lexy, a groundbreaking audio content distribution platform, has signed a deal with the satirical news publication and website The Onion to be its mobile distribution partner for all audio programming. The partnership launches with the integration of a Lexy subscription button into the Onion Radio News (ORN) webpage. This button provides easy access to Lexy, giving fans of ORN a new and effortless way to listen to the ORN daily broadcast and share it with their friends, while also providing The Onion with an excellent opportunity to grow its mobile listenership.

Similar to other distribution buttons (e.g., RSS, iTunes) and like an RSS feed, Lexy immediately updates each subscriber's playlist with the latest ORN broadcast. However, unlike traditional RSS readers, Lexy subscribers can access this audio programming on their mobile phones, not just on their PCs, and share individual broadcasts with friends -- instantly from phone to phone.

With a name that combines the words Lexicon and Sexy, Lexy is both pragmatic and fun. Founded by Egreetings Network creators, Fred Campbell and Tony Levitan, Lexy is an innovative audio content distribution solution that fosters consumer interactions, is device- and carrier-independent, and reaches 100% of the mobile phone market. Lexy offers subscribers a wealth of audio programming, some culled from the very best short-form podcasts available online and some created in-house. Lexy also provides the capability to share and discuss audio content with others, all with a remarkably simple audio interface.

"We are thrilled to launch Lexy formally with a premier media outlet like The Onion," said Lexy co-founder Tony Levitan. "Their distinctive brand of humor and irreverence, as well as their commitment to multi-platform distribution, makes them an ideal partner for an innovative company like Lexy."

"Lexy expands the distribution of Doyle Redland's award-winning radio journalism onto mobile phones around the globe," said Steve Hannah, CEO, The Onion, "First, the Onion Radio News conquered the AM Dial. FM, satellite radio and podcasting followed. Now, we are proud to be involved with Lexy to exploit mobile phones for profit."

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Source: Lexy

CONTACT: Arron Robinson of The Busby Group, +1-310-475-2914,
arronr@thebusbygroup.com, for Lexy

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