BIGFlix.com Bags Exclusive Broadband Rights for Shemaroo's 'Shilpa's Yoga' DVD

BIGFlix.com Bags Exclusive Broadband Rights for Shemaroo's 'Shilpa's Yoga' DVD

MUMBAI, July 22/PRNewswire/ --

- Actress Shilpa Shetty Graces the Broadband Launch of 'Shilpa's
Yoga' With her Presence

BIGFlix.com, part of Reliance ADA group
and India's largest movie rental service, now offers a unique opportunity to
practice yoga from the comfort of your home. BIGFlix, in association with
Shemaroo Entertainment, announced the launch of Bollywood actress Shilpa
Shetty's 'Shilpa's Yoga' on their broadband website at J.W. Marriott today in
the presence of the esteemed actress. The company's broadband website
catering to the burgeoning NRI audience across the globe will now have
Shilpa's Yoga exclusively for the first time.

The user has an option to download and own the 35 minutes
video of Shilpa's Yoga for US$4.49 only. Keeping in mind the Indian audience
and the current internet and broadband scenario BIGFlix has worked on the
technology platform and has made Shilpa's Yoga content in small duration
video formats. The website will have the Asanas in 1 minute duration formats
for audience for free.

Commenting on the occasion, Kamal Gianchandani, Chief
Operating Officer, BigFlix.com said, "This is in keeping with our strategy to
diversify into different genres of entertainment thereby providing our
patrons with more & more options to choose from. The objective is to provide
easy access to our patrons to good quality content. We are confident that our
association with Shemaroo would benefit our viewers both in India and
internationally."

Today Yoga is not just an Indian phenomenon, but an art of
living which has a global appeal Moreover, with Shilpa Shetty, a talented
international celebrity and Yoga, the most preferred form of spiritual as
well as physical well being, we are confident Shilpa's Yoga will garner an
increase in the user base of our website," added Mr. Kamal Gianchandani, COO,
BIGFlix.com.

"After the success of 'Shilpa's Yoga' on home video and on
mobile, we are really glad to see this lifestyle content online at
bigflix.com. Going live on the net will make Shilpa's Yoga content accessible
to audiences across the globe anytime, anywhere. The home video and digital
sales of this exclusive product will definitely compliment each other," said
Jai Maroo, Director, Shemaroo Entertainment.

Shilpa Shetty, the renowned actress was also present at the
launch. Speaking on the occasion she said "My videos have got tremendous
response from my fans across the world. Launching this content on broadband
on BIGFlix today will give easy access to these asanas for people who are
keen to practice yoga for a healthy life."

The yoga performance has been shot in the tranquil Kerala
backwaters, which provide the perfect scenic ambience. BIGFlix has divided
the video into various asanas, which will enable users to concentrate on the
finer points of each yogic posture. Thus leading to a better understanding of
this ancient practice and adopting the same with ease.

Shilpa's Yoga DVDs are also available at all BIGFlix DVD
rental stores in 10 cities namely Mumbai, Delhi, Kolkata, Chennai, Pune,
Ahmedabad, Hyderabad, Chandigarh, Indore and Bangalore and all leading retail
stores.

About BIGFlix

BIGFlix, the home entertainment division of Reliance ADA
group, is India's largest online and offline movie rental service, offering
access to close to more than 1000 titles on its video-on-demand division,
http://www.broadband.bigflix.com and has a commitment of another 1000 titles
soon. BIGFlix offers the biggest range of premium quality Indian
entertainment spanning across 13 languages in India. The portal offers the
biggest, widest library of films; music and Indian entertainment content
ranging that will be available through its broadband services at attractive
prices by providing premium quality entertainment at par with international
standard benchmarks. The website has tie-ups with other premium channels viz,
Star TV, Zoom, Special TV series, NDTV, NDTV Imagine, Raj TV and Care World
TV to showcase their programs for free viewing.

With the aim to reach out to Indians of all age groups the
world over, as the one entertainment hub to provide cutting-edge, world class
digital content from the world of movies, TV serials and music,
www.bigflix.com will provide a legitimate access to biggest range of Indian
entertainment spanning across languages and genres available for download to
own, streaming at affordable price points and subscription offer as well.
BIGFlix broadband has garnered over 3 million visitors per month where 90% of
the audiences are NRIs and delivers over 50 million page views per month.

BIGFlix has innovative, convenient and cost-effective
entertainment making Indian cinema, television and music accessible to more
than 25 million strong overseas Non Resident Indian (NRI), South Asian
population and Indian cinema lovers the world over. The company offers the
download to rent and subscription services in its portfolio of operations as
well.

About Shemaroo Entertainment

Shemaroo Entertainment Pvt. Ltd. is an integrated Film
Production, Post Production, Distribution and Animation player. With an
excellent library of films, it has penetrated into the Satellite TV scene. In
Sony Entertainment Television, Shemaroo is a joint venture partner with Sony
Pictures Entertainment, USA.

Shemaroo has state-of-the-art studio facilities and over the
decades has successfully leveraged new technologies. Broadband, Internet,
IPTV, Mobile and other emerging technologies are just a natural extension of
our existing work portfolio.

Shemaroo, in its Home Video business has set upon creating an
alternative wave in Home Viewing with the launch of VCDs & DVDs specially
catering to the discerning customer tastes for Literature, Music, Sports,
Spiritual, Self Motivation, Children's, Fitness, Hobbies, Travel and Sex
Education to name a few. Shemaroo has acquired over a 100 titles across all
genres 'as part of their Alternative Content.

Shemaroo Films has released many movies, such as 'Omkara', 'Manorama
Six Feet Under', 'Mere Baap Pehle Aap' and Animated films like 'Ghatothkach -
Master of Magic' and 'Bal Ganesh'.

On the International front, Shemaroo has taken classic
Bollywood Films around the globe to Hindi Film fans all over the world. The
demand for Shemaroo products has been phenomenal in the US, U.K., Singapore,
Fiji, UAE, Australian markets and newly developed markets like East European
& North African as well. For further information, please visit
http://www.shemaroo.com

For Further Media Information:

Pallavi Deshmukh
Assistant Manager, Corporate Communications
BigFlix
Contact Details:
+93215-56801, Board: +91-22-3290-0658 / 64, 3253
pallavi.deshmukh@bigflicks.com

Sunita Nair
PR & Corporate Communications
Shemaroo Entertainment
+91-22-4031-9911/ 22
sunita@shemaroo.com

Vishesh Verma / Aarti Mhatre
Integral PR
+9819333317/ +98214681906
vishesh@integralpr.com
aarti@integralpr.com

Source: BIGFlix.com

For Further Media Information: Pallavi Deshmukh, Assistant Manager, Corporate Communications, BigFlix, Contact Details: +93215-56801, Board: +91-22-3290-0658 / 64, 3253, pallavi.deshmukh@bigflicks.com; Sunita Nair, PR & Corporate Communications, Shemaroo Entertainment, +91-22-4031-9911/ 22, sunita@shemaroo.com; Vishesh Verma / Aarti Mhatre, Integral PR, +9819333317/ +98214681906, vishesh@integralpr.com, aarti@integralpr.com

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