MIMOBOT(R) Brings Pop Culture to USB Ports with MIMOZINE(TM) Issue 2; Partners with VBS.tv, IODA, and HackTone Records

MIMOBOT(R) Brings Pop Culture to USB Ports with MIMOZINE(TM) Issue 2; Partners with VBS.tv, IODA, and HackTone Records

BOSTON, April 18 /PRNewswire/ -- Issue 2 of MIMOZINE(TM) digital magazine by MIMOBOT(R) released today, preloaded on Mimoco's new tokidoki(TM) for MIMOBOT series of designer USB flash drives, which also went on sale this morning at New York Comic Con. Following Mimoco's inaugural issue of the world's first magazine delivered via USB flash drive, their sophomore release brings MIMOBOT fans more indie pop culture entertainment.

Last summer's MIMOZINE premiere featured British pop band Art Brut, bootleg toy designer Sucklord, sketch comedy by YouTube superstars Poykpac, and Mimoco's original animated property -- the amnesiac MIMOBOT characters from Planet Blooh.

For their second issue, working with IODA, the leading digital distributor for independent music labels, Mimoco explored the SxSW music festival, with interviews and sample tracks from IODA artists Modey Lemon, Andy Davis, Chikita Violenta, Curumin, The Wedding Present, and Mark Rae of Yes King, who all performed at IODA's 4th annual opening day event. Also in MIMOZINE Issue 2 are Peter Schmitt at the Art Basel / Scope Art Festival, culture-bending pop- art superstars FriendsWithYou, HackTone Records' Japanese pop rock band Love Psychedelico, a refreshing springtime Yoga meditation, and the Super Sucklord's return as Mimoco's on-the-scene correspondent at New York City's St. Patrick's Day parade.

"What MIMOZINE is doing is particularly cool in that it combines a unique, collectable device with content that is meaningful to its target audience," said Kevin Arnold, founder and CEO of IODA. "We're delighted by the outcome of our SxSW collaboration and look forward to a great partnership."

A huge addition to the new MIMOZINE is content by Vice Magazine's broadcasting arm, VBS.tv, with episode one of their new ecological documentary series, "Toxic Garbage Island." The show focuses on the problems Earth is facing regarding waste, particularly non-biodegradable plastics, and how that waste is filtering into humanity's food and water supplies.

"This is a noteworthy step for us," says Scott Seraydarian, Mimoco's VP of Media Development and the man responsible for the MIMOZINE. "Working with VBS provides more great content for MIMOBOT as a new media platform. Plus, we're very committed to advancing a greener point of view. We make collectible designer products that are not meant to be thrown away, unlike other flash drives that are generic and more disposable, and we want to do what we can to promote awareness of waste reduction and taking care of Mother Earth."

MIMOZINE Issue 2 launches today alongside Mimoco's new tokidoki for MIMOBOT series, and will be distributed on all Artist and Core Series MIMOBOTS. They can be purchased online at www.mimoco.com, and at MIMOBOT retailers worldwide. For more information on VBS.tv and "Toxic Garbage Island," visit www.vbs.tv. For more information on IODA, visit www.iodalliance.com.

CONTACT: Daniel Ruby 617-783-1100

First Call Analyst:
FCMN Contact:

Source: MIMOBOT

CONTACT: Daniel Ruby, +1-617-783-1100 for MIMOBOT

Web site:

http://www.mimobot.com/
http://www.vbs.tv/
http://www.iodalliance.com/

-------
Profile: intent