Kim Lyons Partners with Crest to Introduce New Crest Healthy Radiance Toothpaste System

Kim Lyons Partners with Crest to Introduce New Crest Healthy Radiance Toothpaste System

Shape Up and Get a Healthier and Whiter Smile in Four Weeks

CINCINNATI, April 18 /PRNewswire/ -- When it comes to getting in shape and looking your best, celebrity fitness trainer Kim Lyons, who also appears on The Biggest Loser, knows it all! Kim has partnered with Crest to incorporate new Crest Healthy Radiance toothpaste system into a daily routine for a smile that is beautiful inside and out.

(Photo:

http://www.newscom.com/cgi-bin/prnh/20080418/NYF010 )

"I partnered with Crest to launch new Crest Healthy Radiance toothpaste system to show how effortless it is to achieve outer beauty via health from within. I often tell my clients that it can take a long time to see major changes in their weight and appearance, so it is important to stay motivated by adopting smaller, easy habits, such as improving their smiles, that give them the reward of feeling healthy and beautiful along the way," says Lyons.

To stay focused on a daily routine full of healthy habits, consumers can log on to Crest.com and take Kim's very own fitness quiz! Answers to the 10-question quiz will reveal your fitness knowledge. In addition, Kim's tips accompany each answer which will help anyone reach their fitness goal.

ABOUT CREST HEALTHY RADIANCE

Available at mass retail, drug, and grocery stores nationwide, Crest Healthy Radiance is Crest's first and only daily paste and weekly strip system, designed to strengthen enamel below the surface and deep clean to whiten for teeth with healthy radiance. Crest Healthy Radiance Toothpaste System provides a healthy, strong and more beautiful smile from the inside out and when used as directed, whitens up to four times better than the leading whitening paste.

The toothpaste helps remove extrinsic stains using a patented stain prevention polyphosphate technology combined with a gentle silica that whitens teeth and prevents stains from forming.

The deep clean hydrogen peroxide formula, found in the strip diffuses into the enamel and helps eliminate impurities embedded deep under the enamel surface leaving the teeth cleaner and whiter on the outside. The four upper and lower intensive deep cleaning strips are formulated for weekly use, 30 minutes a session.

Together, when used as directed, the Crest Healthy Radiance Toothpaste System strengthens enamel, fights tartar, prevents cavities and removes stains for whiter teeth.

Availability

Crest Healthy Radiance is available at mass retail, drug and grocery stores nationwide. The system includes a 4.1 oz tube of Radiant Mint fluoride toothpaste for daily use and eight Deep Clean Strips (four for upper teeth, four for lower teeth) for weekly 30-minute treatments. The suggested retail price is $11.99.

ABOUT KIM LYONS

Known best for her role on The Biggest Loser, celebrity fitness trainer Kim Lyons has provided support and encouragement to millions of people looking to lose weight and adopt a healthier lifestyle. Her new book, Your Body, Your Life provides simple tips and techniques that motivate people to reach their goals and change their lifestyle for the better. Kim graduated from Colorado State University in 1995 with a degree in Human Development and Nutrition. For more information, visit www.kimlyons.com.

ABOUT CREST

A trusted leader in oral health, Crest was the first oral care brand to secure the ADA Seal of Acceptance for a clinically proven fluoride toothpaste. Since first introducing fluoride toothpaste 50 years ago, it is estimated that Crest has helped prevent more than half a billion cavities in the United States. In addition, Crest created Crest Healthy Smiles, a national outreach program designed to help improve the state of oral health in America. Each year, the Crest Healthy Smiles program provides education, tools, and increased access to dental professionals to underserved children and their families nationwide. Headquartered in Cincinnati, OH, Crest is owned and distributed by Procter & Gamble.

ABOUT PROCTER & GAMBLE (NYSE:PG)

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R). Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of almost 140,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

First Call Analyst:
FCMN Contact:

Photo: NewsCom:

http://www.newscom.com/cgi-bin/prnh/20080418/NYF010
AP Archive:

http://photoarchive.ap.org/
AP PhotoExpress Network: PRN1
PRN Photo Desk, photodesk@prnewswire.com
Source: Crest

CONTACT: Crystal Harrell, External Relations, Oral Care,
+1-513-622-2880; Liv Lewis, DeVries Public Relations, +1-212-891-0414; Lindsey
Kociela, DeVries Public Relations, +1-212-891-0453, all for P&G

Web site:

http://www.crest.com/
http://www.kimlyons.com/
http://www.pg.com/

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