Elias Arts Hires Pat Weaver to Head New Channels Music Group

Elias Arts Hires Pat Weaver to Head New Channels Music Group

Adds Rob Senn as Senior Vice President, Marketing

New music and marketing execs to continue Elias Arts expansion into new areas offering clients full-service, integrated music solutions

NEW YORK, March 19 /PRNewswire/ -- The world's most awarded music, sound and audio identity company, Elias Arts www.eliasarts.com, announced today that it has named Pat Weaver Executive Vice President, New Channels Music Group and Rob Senn, Senior Vice President, Marketing, effective immediately.

Weaver, a highly experienced commercial music and sound professional, has worked on a wide range of traditional and new channels projects for major clients, TV networks, and ad agencies. With a background that includes publicity and marketing at Capital Records, Mobile Fidelity Sound Lab, and Turner Network Television, she went on to be Executive Producer at EMOTO/AdMusic and most recently served as Senior Executive Producer at Musikvergnuegen in Los Angeles.

In her new position, Weaver heads up Elias Arts New Channels Music Group, which includes diversified music services for a variety of delivery vehicles including internet, webcasting/podcasting, television networks, gaming, film trailers, retail/themed environments and mobile applications. In addition, she will oversee the launch of Elias' vast music library which will soon be made available for the first time.

Weaver is also co-founder of newly launched Elias Arts partner company -- LakeHouse Sound, www.lakehousesound.com, a "custom music label" representing select indie recording artists who license as well as custom score.

Rob Senn most recently served as Chief Marketing/Operating Officer for Gibson Guitars where he dramatically extended the brand's on-line presence by implementing a broad mix of celebrity-based editorial and multi-media content. He was Senior Vice President, Anschutz Entertainment Group in Los Angeles where he oversaw marketing for entertainment properties in sports, music, television and live events and prior to that, was General Manager for The National Academy of Recording Arts & Sciences, having spent twelve years as a key player in The Grammy Awards presentations. His background also includes experience with MTV, MCA Records, Atlantic Records, and CBS Records.

At Elias Arts, Senn will be responsible for a range of innovative marketing and sales programs, publicity and trade promotions, and will also actively collaborate on Elias' New Channels, Sound and Audio Identity projects with corporate clients and advertising agencies.

In making the announcement, Martin Pazzani, President/CEO of Elias Arts states, "Both Weaver's and Senn's music experience and strategic insight will benefit our clients greatly. Weaver's expertise, coupled with her LakeHouse Sound venture, extend Elias' role as a parent company for a roster of highly creative companies united by their emphasis on music and sound across many channels. And, Senn's broad vision of the changing marketplace and impressive music marketing experience will enable us to offer innovative marketing solutions to our clients. We are excited to have both Pat Weaver and Rob Senn on board to work with our Santa Monica and New York clients."

Further details about Elias Arts are available at www.eliasarts.com.

For Elias Arts
Vivian H. Brooks
508.347.2368
vbrooks@eliasarts.com

First Call Analyst:
FCMN Contact:

Source: Elias Arts

CONTACT: Vivian H. Brooks, Elias Arts, +1-508-347-2368,
vbrooks@eliasarts.com

Web site:

http://www.eliasarts.com/
http://www.lakehousesound.com/

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