China Digital TV Announces Dongguan Broadcasting Network and Media Development Corporation's One Millionth Smart Card Purchase

China Digital TV Announces Dongguan Broadcasting Network and Media Development Corporation's One Millionth Smart Card Purchase

BEIJING, March 19 /Xinhua-PRNewswire/ -- China Digital TV Holding Co., Ltd. (NYSE:STV), the leading provider of conditional access ("CA") systems to China's rapidly growing digital television market, today announced that Dongguan Broadcasting Network and Media Development Corporation ("Dongguan Broadcasting") has purchased their one millionth smart card from China Digital TV.

"Digital television penetration in China, which stood at just seven percent at the end of 2007, is accelerating toward significantly higher rates, fueled by a government-mandated switch to digital by 2015," said Jianhua Zhu, China Digital TV's chief executive officer. "With our dominant market share in smart card shipments and contracts to install CA systems, we're capturing a substantial portion of that growth, and we are proud to have enabled Dongguan Broadcasting to provide secure and reliable digital cable television access to over a million subscribers, a significant milestone in China's fragmented operator market."

Mr. Zhu noted that the company's adaptable solutions, unique customer service model, and deep understanding of the local market have helped China Digital TV become the partner of choice for digital television network operators such as Dongguan Broadcasting.

Dongguan Broadcasting is China Digital TV's third customer whose smart card shipments have surpassed 1 million cards.

About China Digital TV

Founded in 2004, China Digital TV is the leading provider of conditional access ("CA") systems to China's rapidly growing digital television market. CA systems enable television network operators to manage the delivery of customized content and services to their subscribers. China Digital TV conducts its CA-related business through its subsidiary, Beijing Super TV Co., Ltd., and its affiliate, Beijing Novel-Super Digital TV Technology Co., Ltd. and its value-added services business through its subsidiary, Beijing Novel- Super Media Investment Co., Ltd.

For more information please visit the Investor Relations section of China Digital TV's website at http://ir.chinadtv.cn/ .

For investor and media inquiries, please contact:

In China:

Helen Plummer
Ogilvy Public Relations Worldwide (Beijing)
Tel: +86-10 8520-3090
Email: helen.plummer@ogilvy.com

In the United States:

Jessica Cohen
Ogilvy Public Relations Worldwide (New York)
Tel: +1-646-460-9989
Email: jessica.cohen@ogilvy.com

Source: China Digital TV Holding Co., Ltd.

CONTACT: In China: Helen Plummer of Ogilvy Public Relations Worldwide
(Beijing), +86-10-8520-3090, or helen.plummer@ogilvy.com; In the United States:
Jessica Cohen of Ogilvy Public Relations Worldwide (New York), +1-646-460-9989,
or jessica.cohen@ogilvy.com

Web site: http://ir.chinadtv.cn/

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