Rentrak's OnDemand Essentials Inks Multi-Year Deal With Turner Broadcasting System, Inc.

Rentrak's OnDemand Essentials Inks Multi-Year Deal With Turner Broadcasting System, Inc.

- Agreement Includes All Eight of Turner Broadcasting System's Entertainment Network Brands -

PORTLAND, Ore., March 19 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT) today announced it has entered into a multi-year deal with Turner Broadcasting System, Inc. (TBS, Inc.) and all eight of its On Demand network brands which include Adult Swim, Boomerang, Cartoon Network, CNN, TBS, TCM, TNT and TruTV (formerly CourtTV). These networks have significant distribution across MSOs, the inclusion of which will enhance Rentrak's capacity to provide timely, aggregated and customizable analysis of anonymous census level on demand viewing data.

Turner Broadcasting System, Inc., a Time Warner company, is a leading provider of programming for television and other platforms. With the addition of Turner's groundbreaking news and information networks, Rentrak's impressive roster of content providers now totals more than 90 subscribers including studios and cable, broadcast and on demand-only networks.

"Given Turner's size and activity in the On Demand platform, signing a multi-year deal with this cable industry giant is a major win for Rentrak," said Carol Hinnant, Vice President of Business Development for the OnDemand Essentials Suite of Services. "As the on demand world continues to grow at a lightning pace, Rentrak is leading the way in innovative, fast, accurate and customizable data, measuring billions of transactions seamlessly to move the mark on our client's business goals."

"VOD represents a growth opportunity for Turner brands and we are pleased to be able to share metrics on the power of our VOD content, as offered via our MSO partners, to our Advertisers," said Jack Wakshlag, Chief Research Officer, Turner Broadcasting System, Inc.

Rentrak processes daily, census-level on demand data representing 45 million set-top boxes from 23 MSOs with their extensive on demand data being used by more than 90 networks and studios every day to meet their measurement needs. Rentrak processed more than 3.3 billion transactions from its operator partners in 2007 -- representing a 52% increase over the same period for 2006.

About OnDemand Essentials(R)

OnDemand Essentials, a service of Rentrak's Advanced Media & Information Division, provides operators, content providers (including broadcast/cable networks, studios) and advertisers with a transactional tracking and reporting system to view and analyze on-demand content. The product is an extension of Rentrak's Essentials suite of business intelligence products customized for the entertainment industry. OnDemand Essentials clients have password protected, near real-time, Web browser-based 24/7 access to on demand consumer usage data at various access levels based on business and privacy rules. A sophisticated toolset aggregates and reports data across multiple vendors in one easy to use report system. Clients using the OnDemand Essentials system are able to instantly analyze and interpret their own business data to identify trends, program and promote more effectively, as well as track their performance against the broader business sector in which they operate.

About Turner Broadcasting System, Inc.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world. Turner brands and businesses include CNN/U.S., CNN Headline News, CNN International and CNN.com; TBS, TNT, Turner Classic Movies, truTV, Peachtree TV and Turner Sports; Cartoon Network and Boomerang; and Adult Swim, GameTap and Super Deluxe.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail, advertising and manufacturing industries. The company's Entertainment Essentials(TM) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate Web site at http://www.rentrak.com/.

Contacts: Sallie Olmsted/Amanda Bartz
Rentrak Corporation
310/854-8124/8151

First Call Analyst:
FCMN Contact:

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, or Amanda Bartz,
+1-310-854-8151, both of Rentrak Corporation

Web site:

http://www.rentrak.com/

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