CBS Sports Offers Time Warner Cable Customers Free NCAA(R) March Madness(R) Programming

CBS Sports Offers Time Warner Cable Customers Free NCAA(R) March Madness(R) Programming

Fans Will Have Access to More Tournament Coverage Than Ever Before

IRVING, Texas -- CBS Sports has added eleven additional video providers to deliver first-of-its-kind Video On Demand content dedicated to the NCAA Division I Men's Basketball Championship. Time Warner Cable has reached an agreement with CBS to be a part of this exclusive NCAA March Madness(R) programming offer. CBS Sports and CBS College Sports Network (formerly CSTV) will produce customized highlights of the 63 tournament games from the first round to the Championship game plus historical NCAA March Madness vignettes that will be available for free to Video on Demand customers nationwide.

The comprehensive content will be available in standard definition and, in North Texas in high definition through Time Warner Cable's HD VOD platform, providing fans with complete coverage of all the March Madness action. The VOD programming includes NCAA March Madness Highlights, a daily recap of every game featuring extensive highlights along with select post game interviews and team press conferences. NCAA March Madness Highlights will be made available daily, giving fans immediate access to 63 tournament contests and the ability to search for specific games.

"Given the competitive landscape video providers face, they must 'wow' their subscribers. Virtually every major video distributor is participating in this offering and they agree NCAA March Madness Highlights is the perfect marriage of technology and content," said Bob Rose, Executive Vice President, Distribution CBS College Sports Network. "There are millions of fans who only have five minutes of free time, and now have a chance to watch the highlights they crave when and how they want."

"We are thrilled to offer Time Warner Cable customers the best Highlights of the NCAA basketball tournament On Demand and in High-Definition," said Gary Underwood, director of communications for Time Warner Cable North Texas. "Few events generate the passion and excitement of March Madness, so we are pleased to give our customers something they will truly value, particularly with the Men's Final Four Semifinal and Championship games in San Antonio this year."

To access this content, Time Warner customers can tune to channel one for TWC On Demand, select Sports & Fitness, or for high definition viewers, HDTV On Demand then choose NCAA March Madness.

The exclusive VOD content also features fully-produced NCAA March Madness Memories. Each program will include moments from 25 of the greatest games from previous NCAA Division I Men's Basketball Championships, pulled from archived NCAA game and related footage. NCAA March Madness Memories will be available to customers beginning in early March. In addition a post-tournament highlight show will be available following the 2008 Men's Final Four(R) Semifinal and National Championship games.

About the NCAA

The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletics opportunities for more than 380,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit http://www.ncaa.org/ and http://www.ncaa.com/ for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes.

The NCAA is proud to have the following elite companies as official Corporate Champions -- AT&T, Coca-Cola and Pontiac -- and the following elite companies as official Corporate Partners -- DiGiorno, Enterprise, The Hartford, Lowe's, Sheraton and State Farm.

(NCAA, Final Four and March Madness are trademarks owned or licensed by the National Collegiate Athletic Association.)

About Time Warner Cable North Texas

Time Warner Cable brings the best in technology, innovation and entertainment to the North Texas community. With Digital Home Phone, Internet and television, Time Warner Cable North Texas now offers more digital and bundling options for its customers. Plus, Time Warner Cable delivers full-time, local customer service and technical support available 24 hours a day, 7 days a week. For more information, visit http://www.timewarnercable.com/dallas or call 972-PICK TWC (972-742-5892).

Media Contacts:

CBS
Jen Sabatelle 212/975-4120 jsabatelle@cbs.com
Dan Sabreen 646/731-2357 dsabreen@cstv.com
NCAA
Gail Dent 317/917-6117 gdent@ncaa.org

Time Warner Cable
Gary Underwood 972-830-3822 gary.underwood@twcable.com

PRNewswire -- March 19
First Call Analyst:
FCMN Contact:

Source: Time Warner Cable North Texas; CBS

Web site:

http://www.ncaa.org/
http://www.ncaa.com/
http://www.timewarnercable.com/dallas

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