AdMission Offers Premium Digital Ad Solutions to Entercom Communications Corp. Advertisers

AdMission Offers Premium Digital Ad Solutions to Entercom Communications Corp. Advertisers

Radio Stations Now Able to Target and Deliver Local Advertising Content On Air and Online

SAN RAMON, Calif., March 19 /PRNewswire/ -- AdMission Corporation, an online display advertising technology company today announced that Entercom Communications Corp. (NYSE:ETM), one of the nation's largest radio broadcasters, is making the AdMission dynamic ad platform available to all Entercom radio station websites across the United States. The addition of AdMission ads expands the revenue channel for Entercom sales staff and gives local radio station advertisers unprecedented reach and access to a hyperlocal consumer audience now spending more time online.

Entercom is one of the five largest radio broadcasting companies in the United States, owning and operating a nationwide portfolio of 110 radio stations. The Company's multi-station operations have leading positions in over 20 major metropolitan markets, including Boston, San Francisco, Seattle, Denver, Sacramento, Kansas City and Portland.

"AdMission's dynamic ads have become a key component in our integrated solutions for automotive advertisers in our markets," said Sandy Smallens, senior vice president of digital at Entercom. "They bring the dealers' inventory to life, and help complete the marketing cycle as our on-air spots drive visitors to our websites. This type of rich media online advertising is an exceptional complement to the effective on-air advertising Entercom provides."

Phase I of Entercom's AdMission ad sales has launched, featuring branded inventory from local auto dealers, with Phase II expansion into real estate planned for mid 2008.

The AdMission advertising platform provides dynamic display ads that feature inventory in branded, media-rich (video, photos, text and interaction tools, including email) rotating ad formats. The IAB-standard ad units allow publishers to target and distribute ads within their network as featured ads, or across the AdMission ad network to reach a broader audience. Utilization of live inventory in AdMission ads has proven to perform 50% better than standard online banner ads, and engages consumers to interact with the ad units for an average of over one minute.

"Traditionally, radio stations serve targeted regional markets with very loyal consumers," said Sarah Pate, president and CEO of AdMission Corporation. "We focus on providing local media sites like Entercom's with advertising content that is fresh and extremely relevant in their regional market. We look forward to expanding this revenue channel and providing increased value to their sales teams and local advertisers."

About AdMission Corporation

AdMission Corporation provides next-generation online display advertising solutions, utilizing its proprietary technology to create and distribute intelligent rich media ads that are customized to target consumers in response to behavioral, contextual, and geographic inputs. The advertiser's brand, message, and live product inventory are merged dynamically to create hybrid search/display ads which significantly outperform standard ads. Learn more about AdMission at http://www.admission.net/.

About Entercom Communications

Entercom Communications Corp. (NYSE:ETM) is one of the five largest radio broadcasting companies in the United States, with a nationwide portfolio of 110 stations in 23 markets, including San Francisco, Boston, Seattle, Denver, Portland, Sacramento and Kansas City.

Known for developing unique and highly successful, locally programmed stations, Entercom is home to some of radio's most distinguished brands and compelling personalities. The company is also the radio broadcast partner of the Boston Red Sox, Boston Celtics, Kansas City Royals, New Orleans Saints and Buffalo Sabres.

Entercom focuses on creating effective integrated marketing solutions for its customers that incorporate the company's audio, digital and experiential assets. Additionally, the company has a long-standing commitment to responsible corporate citizenship and environmental stewardship. Entercom stations play a vital, hands-on role in improving their communities, providing over $100 million in annual support for local charitable organizations.

The company's radio stations have received numerous awards, including multiple Edward R. Murrow Awards for excellence in broadcast journalism and National Association of Broadcasters (NAB) Marconi Awards for excellence in radio broadcasting. In 2007, Forbes magazine named Entercom one of America's "Most Trustworthy Companies."

For more information, please visit http://www.entercom.com/.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

First Call Analyst:
FCMN Contact:

Source: AdMission Corporation

CONTACT: Tara Thomas of AdMission Corporation, +1-925-328-1211,
Tara.Thomas@admission.net; or Emily DiTomo of Entercom Communications Corp.,
+1-610-660-5653, editomo@entercom.com

Web site:

http://www.admission.net/
http://www.entercom.com/

-------
Profile: intent