QlikTech's MusiQ Tracker Provides Visualization of Radio and Internet Airplay

QlikTech's MusiQ Tracker Provides Visualization of Radio and Internet Airplay

Free analysis application powered by Mediaguide data provides information on where, when and what music is played

RADNOR, Pa., Feb. 20 /PRNewswire/ -- QlikTech, the world's fastest growing business intelligence vendor, demonstrates again the power and ease of data analysis for everyone with the free release of MusiQ Tracker, a new tool that analyzes song and artist airplay across the country. MusiQ Tracker uses QlikView to analyze radio airplay on nearly 2,600 stations nationwide and approximately 3,500 streaming Internet radio stations based on radio airplay data from Mediaguide, a leader in fingerprinting technology and airplay data.

MusiQ Tracker, available at http://demo.qlikview.com/QlikView/AJAX/MusiqTracker/ , helps music lovers find award-winning artists and songs, provides a tool for those in the music industry to monitor and track airplay by market in a click and gives tech fans new ideas for analysis.

Powered by QlikView, QlikTech's patented and award-winning analysis technology, and radio airplay data from Mediaguide, MusiQ Tracker allows visitors to analyze radio airplay of numerous songs, albums and artists. With MusiQ Tracker, users can analyze what music is playing most often, what artist is most popular by market or type of station and when certain music is playing. Updated daily, the service will reflect airplay over the previous seven days of airplay. Some examples of questions visitors can answer by using the service include:

-- Which Grammy award-winner was more popular on the radio in New York
this past week -- Amy Winehouse or Foo Fighters?
-- Which Internet stations play music from River: The Joni Letters by
Herbie Hancock?
-- What was the name of the artist and song I heard on the radio last
night?
-- What were the top five songs played on the radio during the morning
rush hour yesterday in California?
-- Which radio stations play the most Heavy Metal music?

MusiQ Tracker also demonstrates the key abilities of both partners. Mediaguide, the world's most comprehensive, accurate, timely, and reliable source for radio airplay information, provides data from 150 of the largest markets nationwide and thousands of Internet streaming radio stations. QlikTech's business analysis solution, QlikView, "works the way your mind works" to make associations of data from any source for accurate and actionable information. Its patented and award-winning design makes QlikView intuitive to learn and simple to change; and able to analyze billions of records instantly.

While QlikView is used worldwide by companies for serious business performance, we also think analysis should be fun," said Anthony Deighton, senior vice president of Marketing for QlikTech. "It's really simple for us to create and deliver these fun applications like MusiQ Tracker, using best- in-class data from Mediaguide, so that people can uncover their own 'a-ha' moments."

About QlikTech

QlikView simplifies analysis for everyone, delivering actionable answers through dashboards, analysis and reports. Designed according to the way people think, QlikView uses patented "associative analysis" to connect relevant data from any source and exploits "in-memory" technology for fast analysis and scalable deployment.

QlikView is intuitive to use and change is simple and instant. People at 7,306 organizations in 82 countries use QlikView applications to analyze supplier performance, customer profitability, brain surgery prognoses and more. QlikView can be downloaded for a free trial; purchase comes with a 30-day money-back guarantee.

QlikTech is the world's fastest growing Business Intelligence software vendor, adding 12.6 new customers every day. Privately held, QlikTech was founded in Lund, Sweden, is headquartered in suburban Philadelphia, PA (USA) with direct operations throughout Europe and 500 partners worldwide. For more information, please visit http://www.qlikview.com/ .

About Mediaguide

Mediaguide is a media monitoring and technology company, originally founded with The American Society of Composers, Authors and Publishers (ASCAP), the world's leading performing rights society, to monitor music and advertisements in real-time on more than 2,700 college, non-commercial and commercial radio stations in over 150 markets using proprietary digital fingerprinting software. The Company also provides data on nearly 3,500 internet radio stations, open peer-to-peer ("P2P") networks and supports distribution to both.

Mediaguide's mission is to use its radio data, network and fingerprinting technologies to connect content owners, advertisers and broadcasters to consumer-driven digital & mobile outlets and to support comprehensive media business intelligence, deep music & video discovery, targeted interactive advertising, and consumer insight.

Media Contacts

Jennifer Bofinger
Full Circle Communications for QlikTech
215-569-1552
jbofinger@fullcirclecomm.com

Meredith Topalanchik
CooperKatz for Mediaguide
212-455-8018
mtopalanchik@cooperkatz.com

First Call Analyst:
FCMN Contact:

Source: QlikTech

CONTACT: Jennifer Bofinger of Full Circle Communications for QlikTech,
+1-215-569-1552, jbofinger@fullcirclecomm.com; or Meredith Topalanchik of
CooperKatz for Mediaguide, +1-212-455-8018, mtopalanchik@cooperkatz.com

Web site: http://www.qlikview.com/

-------
Profile: intent