New Marketing Platform Announced by ROLEX and the Vienna Philharmonic Orchestra

New Marketing Platform Announced by ROLEX and the Vienna Philharmonic Orchestra

VIENNA and GENEVA, Switzerland, February 6/PRNewswire/ -- The Vienna Philharmonic Orchestra and ROLEX SA have announced
a long-term partnership to start in 2009.

ROLEX, the leading brand for luxury watches, continues to
expand its long history of achievement and innovation by being the first
exclusive worldwide marketing partner of the Vienna Philharmonic Orchestra
since the orchestra's inception in 1842.

ROLEX will be part of a new and unique communication platform
in classical music, a concept developed by the Vienna Philharmonic Orchestra
and its marketing agency, T.E.A.M. Marketing AG.

The partnership specifically includes worldwide television
visibility before and after the broadcasts of the most well-known televised
classical music concerts, the New Year's Concert and the Schönbrunn Concert.
Furthermore, both partners will co-operate closely in their advertising and
promotional campaigns.

"High-quality standards, achievement and innovation are values
supported and represented by both ROLEX and the Vienna Philharmonic
Orchestra. We are therefore pleased to welcome and present the prestigious
brand ROLEX as our future marketing partner," said Dr Clemens Hellsberg,
Chairman of the Vienna Philharmonic Orchestra.

Mr Patrick Heiniger, CEO of ROLEX SA, added, "This partnership
and association with one of the world's most distinctive orchestras ideally
complements our long tradition of supporting and promoting exceptional
individuals, events and performances."

Vienna Philharmonic Orchestra

The Vienna Philharmonic Orchestra is a private association and
was founded in 1842. It consists of members from the Vienna State Opera
Orchestra. The orchestra has received numerous awards for its artistic
achievements, including gold and platinum discs, national honours, and
honorary memberships in many cultural institutions. Every year, the Vienna
Philharmonic Orchestra gives 300 concerts at the Vienna State Opera and more
than 100 additional concerts. It plays in Vienna, at the Salzburg and Lucerne
Festivals as well as on worldwide concert tours, all under the special
direction of the most famous conductors of our time.

ROLEX SA

ROLEX, the largest single luxury watch brand in the world, is
headquartered in Geneva, Switzerland and was founded in 1905. The Company
develops exclusive materials and processes to create watches of uncommon
beauty and performance. All design and engineering functions are located in
Geneva and ensure the highest levels of quality. Among the company's
innovations are the first waterproof watch case and the first self-winding
wristwatch. ROLEX was the first watchmaker to earn a chronometer
certification for a wristwatch and holds the record for the greatest number
of certified chronometer movements in the wristwatch category.

For further information:

T.E.A.M. Marketing AG
Ferdinand von Strantz, Head of Music Department
Tel: +41-41-368-18-18
E-Mail: fvs@team.ch

Source: Wiener Philharmoniker

For further information: T.E.A.M. Marketing AG, Ferdinand von Strantz, Head of Music Department, Tel: +41-41-368-18-18, E-Mail: fvs@team.ch

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