Mozes, Inc. Acquires Nashville Based Hurricane Interactive Promotions

Mozes, Inc. Acquires Nashville Based Hurricane Interactive Promotions

Combined expertise will provide the most powerful platform for over 3,000 musical artists to engage fans with their mobile phones at live concerts

PALO ALTO, Calif., Feb. 5 /PRNewswire/ -- Mozes, Inc. announced today that it has acquired Nashville based Hurricane Interactive Promotions, a leader in live concert mobile phone promotions. With this acquisition Mozes expands its presence in the influential Nashville music market and broadens its offerings in live concert promotions.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070718/AQW502LOGO)

"Hurricane brings Mozes incredible expertise with live concert mobile experiences for some of the biggest names in music," said Dorrian Porter, CEO of Mozes. "That expertise combined with our platform further enables Mozes to tie the web, the cell phone and live events together in a way that is meaningful to music fans and connects them to what they love."

Hurricane was founded by music industry veteran Chris Stacey in 2005. Its client roster includes Universal Music Group Nashville, Universal South, Spalding Entertainment and Midas Records, and it has delivered on promotions for such Grammy Award winning artists as Garth Brooks, Alan Jackson, Brooks & Dunn, Wynonna Judd and Rascal Flatts. In 2007, the Company powered over two hundred live concert experiences including two of the top ten grossing concert tours in the U.S. Touring artists used the service to power in venue "text to screen" capabilities, live contests and music content sales.

"Mozes has established itself as the clear choice for artists to engage their fans on the mobile phone using voice, text and the web," said Chris Stacey, President and CEO of Hurricane Interactive Promotions. "By combining the Mozes platform with our own live concert capabilities, we will provide a trusted and reliable way for our music clients to delight their fans, create lasting relationships and open new doors for commerce."

"Hurricane approached us about developing a mobile database for Brooks & Dunn through in-venue text messaging. In a short span of time we've built an extensive mobile fan club, providing us with a vehicle that allows Kix and Ronnie to remain in close contact with those fans, as well as an additional avenue to market their music and tour," said Denise Nichols, EVP, Spalding Entertainment. "We look forward to taking our mobile promotions even further with Mozes and are excited by their industry leading approach."

About Mozes

Founded in 2005, Mozes provides an on-demand mobile marketing platform that connects people to the things they love. Using Mozes anyone -- from brands to bands to fans -- can make their campaigns, promotions or events more powerful and interactive using the mobile phone and the web. Initially focused on the music industry, Mozes is used by over 3,000 major label and independent artists including Tim McGraw, Nelly and Colbie Caillat. The artist's mobile campaigns are further extended by online widgets that integrate their mobile campaign with online properties like MySpace and Facebook. Mozes is permission-based, spam-free and cost-free to consumers. The desirability of reaching consumers via cell phone is growing according to eMarketer which projects U.S. spending on mobile marketing to roughly double this year to $1.5 billion, and reach $4.4 billion by 2011. Subscribe to the Mozes blog for updates at http://www.mozes.com/blog.

First Call Analyst:
FCMN Contact:

Photo:

http://www.newscom.com/cgi-bin/prnh/20070718/AQW502LOGO
AP Archive:

http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Mozes, Inc.

CONTACT: Felice Ecker of Mozes, Inc., press@mozes-inc.com

Web site:

http://www.mozes.com/

-------
Profile: intent