magneticNorth Invited to Exhibit 'Cinema Redux' at the Museum of Modern Art, New York

magneticNorth Invited to Exhibit 'Cinema Redux' at the Museum of Modern Art, New York

MANCHESTER, England, February 4/PRNewswire/ -- Brendan Dawes, creative director of UK based interactive
design house magneticNorth (or mN to its friends) has been invited by the
Museum of Modern Art in NYC to showcase Cinema Redux - a project he created
that explores the idea of distilling a whole film down to one single image -
at its much anticipated Design and the Elastic Mind exhibition which opens in
February 2008.

The exhibition, which opens to the general public from 24th
February until 12th May, is a survey of the latest developments in the field
of design focusing on designers' ability to grasp momentous changes in
technology, science and social mores - changes that will demand or reflect
major adjustments in human behaviour - and then convert them into objects and
systems that people understand and use.

For Cinema Redux, Brendan created a piece of software that
samples a movie every second and generates a small image of the frame at that
moment in time. It does this for the entire film, with each row representing
one minute of film time. The end result is a kind of unique fingerprint for
that film - a sort of "movie DNA" showing the colour hues as well as the
rhythm of the editing process.

Visitors to Design and the Elastic Mind will be able to view a
giant 18ft version of Vertigo - the 1958 psychological thriller directed by
Alfred Hitchcock.

Commenting on the project, Brendan said; 'I created Redux so
people can demonstrate their passion of a whole film - not just a single
frame or moment - through a visual representation. It's made from a' digital'
machine process but for an 'analogue' human world.'

Exhibition details:

Design and the Elastic Mind runs from 24th February to 12th
May 2008 at MoMA 11 West 53 Street, New York, NY 10019-5497

Times, prices and other information can be found at
http://www.moma.org

http://www.madebymN.co.uk

http://www.brendandaws.com

Notes to Editors:

About mN

Cinema Redux is made by interactive design house
magneticNorth, or mN to its friends.

Working out of the UK, the mN team creates a wide range of
different interactive and design projects - from websites to installations
and even the occasional pimped up digital garden gnome. Whilst mN love all
things digital, they also love people and often lie awake at night thinking
about what all this techy voodoo means to you, us and our mums which is why
mN are busy creating products such as Redux.

And there's plenty more where Cinema Redux came from, so keep
your beady eyes peeled for the next installment fresh from the mN production
line.

Source: magneticNorth

Contact: telephone: +44(0)161-902-9472, email: matt@conkerpr.com

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