Juan Luis Guerra Promotes the American Bible Society's National Bible Reading Campaign

Juan Luis Guerra Promotes the American Bible Society's National Bible Reading Campaign

Guerra, ten time Grammy award winner, to advocate for Bible reading among Hispanics in the US

NEW YORK, Feb. 15 /PRNewswire-USNewswire/ -- Internationally recognized singer/songwriter/producer Juan Luis Guerra will be an official spokesperson for the national Bible reading campaign sponsored by the American Bible Society.

Guerra will promote the message, La musica es mi passion, la Biblia, la llave de mi corazon ...¡Leela! (Music is my passion, the Bible, the key to my heart ...Read it!). The campaign will extend throughout the United States in order to motivate the Latino community to engage with the Word of God on a daily basis. Additionally, Guerra will be the face of an outdoor advertising campaign that runs from March 3 to April 1, 2008 on various billboards in the greater Miami area as well as in 1000 advertisements in the New York City subway system.

"It is truly an honor to work with Mr. Guerra to promote the importance of the Bible in the Latino community. Through our efforts, people of all ages and backgrounds will understand that the Bible is powerfully relevant today, and there is no better advocate for this message that Mr. Guerra himself," said Rev. Emilio A. Reyes, vice president, Hispanic/Latino Ministries of the American Bible Society.

"For me, the Bible is a grand letter of love that God has sent to us," adds Guerra.

In 2006, Juan Luis Guerra became the first artist to win two Billboard Awards in the Gospel-Pop and Tropical-Merengue categories, for his hit single Las Avispas, from his album Para Ti. Las Avispas made history, becoming the first time the same song won in these two categories at the same time.

In January 2007, People En Espanol named Guerra one of "The 100 Most Influential Hispanics in the U.S." During a career that has spanned over 20 years, Guerra has performed with notable artists such as Mana and the Rolling Stones.

Most recently, Guerra was honored as person of the year during the 2007 Latin Grammy Awards, also earning six awards for his album La Llave de Mi Corazon (The Key to My Heart). Guerra won in every category in which he was nominated including Best Tropical Song, Best Merengue Album, Record of the Year, Song of the Year, Album of the Year and Best Engineered Album.

The American Bible Society's national Bible reading campaign is focused on reaching Latinos in the United States by working with prominent Latino figures to encourage Bible reading and meaningful engagement with the Scriptures. In addition to Juan Luis Guerra, Mariano Rivera and Bernie Williams of the New York Yankees, are also official spokespersons. Rivera kicked-off the initial subway advertising campaign in New York City that concluded in April 2007.

About the American Bible Society

Founded in 1816 and headquartered in New York City, the mission of the American Bible Society is to make the Bible available to every person in a language and format each can understand and afford, so that all people may experience its life-changing message. The American Bible Society Web sites are http://www.bibles.com/ and http://www.americanbibleespanol.org/.

First Call Analyst:
FCMN Contact:

Source: American Bible Society

CONTACT: Roy Lloyd of the American Bible Society +1-212-408-8731
rlloyd@americanbible.org; or Nancy Hite +1-212-741-5106 x 211, abs@RLMpr.com,
for the American Bible Society

Web Site:

http://www.americanbible.org/
http://www.americanbibleespanol.org/

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