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Friday, February 01, 2008

Intrigue Spirits to Sponsor Music Industry's Most Exclusive Grammy Event

Intrigue Spirits to Sponsor Music Industry's Most Exclusive Grammy Event

Clive Davis' Legendary Pre-Grammy Party Set for February 9th

NEW YORK, Feb. 1 /PRNewswire/ -- Intrigue Spirits, a premium liquor brand, announced that they have signed on as a title sponsor of Clive Davis' legendary Pre-Grammy Party, which will be held February 9th in Beverly Hills, California.

Intrigue Spirits will be the exclusive liquor sponsor, showcasing their premium French liqueurs and tequilas, and signature cocktails. Intrigue has created a special cocktail, the "Grammy Surprise," which will be revealed that evening.

This annual event, which occurs on the eve of the Grammy Awards, long-ago established itself as the destination for A-list celebrities, Grammy winners, Hollywood stars, sports legends, authors and influential entertainment industry executives. The evening consists of cocktails, a sit-down dinner and performances from some of the biggest names in music.

"Intrigue Spirits is proud to be a title sponsor of the legendary Clive Davis party," says Thomas Viola, CEO, Intrigue Spirits. "We are thrilled to be the first liquor sponsor in the history of this prestigious affair and are ecstatic to be introducing our specialty liquors to the entertainment industry elite at one of the most star-studded events of the year."

Tom Corson, EVP GM RCA Music Group said, "We are delighted to welcome Intrigue Spirits as a first time sponsor of what is always one of the entertainment industry's biggest nights, offering signature cocktails to our guests at this extraordinary event."

In recent years, performers at Clive Davis' legendary Pre-Grammy Party have included Whitney Houston, Alicia Keys, Jennifer Hudson, Akon, Mary J. Blige, Pink, Foo Fighters, Fergie and the Black Eyed Peas, Annie Lennox, Barry Manilow, Smokey Robinson, Stevie Wonder, Luther Vandross, Jamie Foxx, Kanye West, Usher, Carrie Underwood, Nelly, Carlos Santana, Ludacris, Wyclef Jean, P. Diddy, Chris Brown, Patti LaBelle, Tony Bennett, Rod Stewart, and Justin Timberlake, among others.

Attendees have included Prince, Jennifer Lopez, Sidney Poitier, Chris Rock, Vice-President Al Gore, Sharon Stone, Meg Ryan, Terrence Howard, Ashlee and Jessica Simpson, Courtney Love, Steven Tyler, Diana Ross, Ellen DeGeneres and Portia De Rossi, Reese Witherspoon, Sheryl Crow, Kevin Bacon and Kyra Sedgwick, Antonio Banderas, Jackie Collins, Mariah Carey, Jerry Seinfeld, Magic Johnson, Lance Armstrong, Britney Spears, Nick Lachey, Martha Stewart, Quincy Jones, Howard Stern, Penny Marshall, Evander Holyfield, and many more.

The performance lineup for the event is kept secret until the night of the show. This year the event is being held at the Beverly Hilton Hotel in Beverly Hills, California.

About Intrigue Spirits:

Intrigue Spirits was launched in 2005 in the premium liquor category. Intrigue Spirits products currently include Intrigue Liqueur and Intrigue Suave Tequila and are currently distributed internationally in more than 10 countries. Intrigue Liqueur is imported from France by famed 150-year-old cognac house Louis Royer, and was created by nightlife entrepreneur Thomas Viola. The brand caters to sophisticated and upscale market places coast-to- coast. Intrigue Suave is a 100% pure blue Agave based tequila. Imported from the Jalisco region of Guadalajara and distilled by the AGATEQ family, Intrigue Suave is available in Reposado/Gold, Blanco/Silver, and Rosas/Pink flavors.

About RCA Music Group:

The RCA Music Group includes J Records, Arista Records and RCA Records. The J Records roster is home to platinum superstars Alicia Keys, Rod Stewart, Pearl Jam, Annie Lennox, Luther Vandross, Jamie Foxx, Mario, Jennifer Hudson, Leona Lewis, Gavin DeGraw, Emily King, Fantasia, and Monica, among others. The Arista Records family includes all-time superstars Sarah McLachlan, Santana, Dido, Aretha Franklin, Whitney Houston, Carrie Underwood, and Barry Manilow. RCA Records is home to superstar artists Christina Aguilera, Dave Matthews Band, Foo Fighters, The Strokes, Velvet Revolver, Avril Lavigne, Clay Aiken, Kelly Clarkson, Daughtry, and more. RCA Music Group is part of Sony BMG Music Entertainment.


Source: RCA Music Group

CONTACT: Mika El-Baz, RCA Music Group, +1-646-840-5670, or
mika.elbaz@sonybmg.com; or Jose Martinez, jose@fingerprintcom.net, or Carrie
Wick, carrie@fingerprintcom.net, both of Fingerprint Communications,
+1-310-276-7500, for Intrigue

Web site:

http://www.jrecords.com/
http://www.intriguespirits.com/


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