Navic Networks Rides Into 2008 on the Momentum of Admira Launch, Over 100% Leap in Impressions Displayed, and Big Customer Wins

Navic Networks Rides Into 2008 on the Momentum of Admira Launch, Over 100% Leap in Impressions Displayed, and Big Customer Wins

Time Warner, Cox Communications wins, interactive polling for Bravo and a move to larger facilities are also among milestones passed in 2007

WALTHAM, Mass., Feb. 1 /PRNewswire/ -- Navic Networks charges into 2008 on the strength of a breakthrough 2007 that saw the launch of Admira, a revolutionary new service that helps advertisers direct messages at precise slices of an ever-fragmenting TV audience, while Navic technologies powered more than double the number of targeted television advertising messages from the previous year.

During 2007, Navic's targeted television advertising solutions recorded more than 1.4 billion TV impressions across 32 markets, including New York and Los Angeles. That one-year total is more than the three previous years' totals combined, and illustrates that the market's appetite for such targeted television advertising solutions continues to increase at an exponential rate.

"Navic adds a new dimension to the buying process. Based on intelligence from millions of set-top boxes, advertisers can make customer-based behaviorally-directed buys using a media placement tool that makes the data immediately actionable," said Janice Finkel-Greene, executive vice president / director futures and technology at Initiative, a unit of Interpublic Group.

The sharp increase in impressions volume was just one measure of Navic's progress in 2007. Other major milestones included the launch of Admira, a media placement service that enables advertisers to behaviorally target television advertising and further contract wins for Navic with Time Warner and Cox Communications. Navic also powered the first large-scale, cross-operator enhanced television program -- Bravo TV's "Project Runway" -- where Navic's technology enabled viewers across various Cox, Comcast, Charter and Time Warner markets to vote for their favorite contestants using their standard remote controls. Navic released a new SMS coupon service that enables a consumer to order a coupon or other promotional material be sent in an SMS message to their mobile phone. And lastly, Navic moved to a larger facility in Waltham, Mass., to accommodate its growth.

"Companies have been aware of targeted television advertising services for several years now, but the perception is that they were just pilot programs in a few markets," said Chet Kanojia, CEO of Navic Networks, "The volume of business we did this year proves that these services are a reality in the broader market. We anticipate more growth in 2008 as advertisers and agencies see the return on their ad dollars and rely even more heavily on Navic's patented technologies and innovative services to get their targeted messages in front of the right viewers."

About Navic Networks

Navic Networks is the leading addressable advertising and interactive television technology provider to the cable and direct broadcast satellite television industry. Navic provides sophisticated tools that use real-time audience measurement data to optimize the delivery and placement of targeted interactive media. Navic's patented technology powers addressable advertising and interactive television applications on over 35 million digital set-top boxes in North America. Navic Networks is a privately held corporation headquartered in Waltham, Mass. For more information, visit http://www.navic.tv/.

Contact:
John Hoctor Karen Pantinas
Navic Networks Beaupre & Co. Public Relations
(781) 398-4600 (603) 559-5836
jhoctor@navic.tvkpantinas@beaupre.com

First Call Analyst:
FCMN Contact:

Source: Navic Networks

CONTACT: John Hoctor of Navic Networks, +1-781-398-4600,
jhoctor@navic.tv; or Karen Pantinas of Beaupre & Co. Public Relations for
Navic Networks, +1-603-559-5836, kpantinas@beaupre.com

Web site:

http://www.navic.tv/

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