Calvin Klein Fragrances to Feature Actress Eva Mendes in Fall 2008 Global Advertising Campaign

Calvin Klein Fragrances to Feature Actress Eva Mendes in Fall 2008 Global Advertising Campaign

NEW YORK, Feb. 1 /PRNewswire/ -- Calvin Klein, Inc., a wholly owned subsidiary of Phillips-Van Heusen Corporation (NYSE:PVH) and Calvin Klein Fragrances, a division of Coty, Inc., today announced that actress Eva Mendes will be featured in an upcoming Calvin Klein Fragrances advertising campaign, which will debut Fall 2008.

(Photo:

http://www.newscom.com/cgi-bin/prnh/20080201/NYF048 )

The acclaimed actress first captured the attention of moviegoers in "Training Day," and is best known for her work in the hit movie "Hitch" opposite Will Smith, the film adaptation of the Marvel Comic "Ghost Rider" opposite Nicolas Cage, and most recently "We Own the Night" with Joaquin Phoenix, Mark Wahlberg and Robert Duvall. This fall Ms. Mendes will star in the highly anticipated all-star remake of "The Women" with Meg Ryan, Annette Bening, Debra Messing and Jada Pinkett-Smith and has completed the fantasy thriller, "The Spirit," directed by "Sin City" and "300" creator Frank Miller, out in early 2009.

Ms. Mendes has a long-standing relationship with the house of Calvin Klein and has been wardrobed by Calvin Klein Collection and worked with the line's award-winning Creative Director, Francisco Costa, for events such as The CFDA Fashion Awards, The Whitney Art Party, and Fashion Rocks as well as other personal appearances and premieres.

Ms. Mendes joins a memorable group of well-known Calvin Klein Fragrance models and actresses who have starred in the brand's legendary and iconic advertising campaigns, including Kate Moss, Scarlett Johansson, Christy Turlington, and Natalia Vodianova. Calvin Klein's renowned advertising campaigns have become indelible, pop culture images, provoked controversy and captured the public's imagination the world over. The company's unparalleled ability to discover new talent has propelled the careers of a myriad of actors and models over the past four decades.

Catherine Walsh, Senior Vice President -- American Fragrances, Coty Prestige said, "Eva Mendes is a striking beauty, with a sultry appeal that resonates globally. She embodies the sexy, provocative essence of the Calvin Klein brand and we are thrilled that she will be the newest iconic beauty to represent Calvin Klein Fragrances."

Said Tom Murry, President & COO, Calvin Klein, Inc., "Eva exudes an effortless and unpretentious sensuality which is perfectly in line with the Calvin Klein brand DNA."

Coty was created in Paris in 1904 by Francois Coty who is credited with founding the modern fragrance industry. Today, Coty Inc. is the world's largest fragrance company and a recognized leader in global beauty with annual net sales of $3.8 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 91 markets worldwide. The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Baby Phat, Calvin Klein, Cerruti, Chloe, Chopard, Davidoff, Jennifer Lopez, Jette Joop, Jil Sander, JOOP!, Karl Lagerfeld, Kenneth Cole, L.A.M.B. fragrance by Gwen Stefani, Lancaster, Marc Jacobs, Nautica, Nikos, Phat Farm, Sarah Jessica Parker, Vera Wang and Vivienne Westwood. Coty and Puig have a strategic partnership for the distribution of the perfume lines of Nina Ricci, Carolina Herrera, Prada, Paco Rabanne, and Comme des Garcons in the U.S. and Canada. For additional information about Coty Inc., please visit www.coty.com.

On December 7, 2007 Coty Inc. acquired Del Laboratories, Inc. Coty ended the 2007 fiscal year exceeding $3.2 billion in net sales (July 1, 2006-June 30, 2007).

Calvin Klein, Inc., Calvin Klein, Inc., a wholly owned subsidiary of Phillips-Van Heusen Corporation (NYSE:PVH), is one of the leading fashion design and marketing studios in the world. It designs and markets women's and men's designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein, Calvin Klein, Calvin Klein Jeans, and Calvin Klein Underwear. Product lines under the various Calvin Klein brands include apparel, accessories, shoes, sleepwear, hosiery, socks, swimwear, belts, eyewear, watches, jewelry, coats, suits, cosmetics, and fragrances, as well as products for the home. For additional information about Calvin Klein, Inc., please visit www.calvinklein.com.

Photo: NewsCom:

http://www.newscom.com/cgi-bin/prnh/20080201/NYF048
AP Archive:

http://photoarchive.ap.org/
AP PhotoExpress Network: PRN8
PRN Photo Desk, photodesk@prnewswire.com
Source: Calvin Klein, Inc.

CONTACT: Malcolm Carfrae, Senior Vice President, Global Communications,
+1-212-292-9799, or Jennifer Crawford, Vice President, Corporate
Communications, +1-212-292-9795, both of Calvin Klein, Inc.; or Ashley
Barrett, Director Global Public Relations, Calvin Klein Fragrances, of Coty
Prestige, +1-212-389-7118

Web site:

http://www.calvinklein.com/

NOTE TO EDITORS: IMAGE: Ms. Mendes in Calvin Klein Collection at The CFDA Fashion Awards (C) 2007 Getty Images

-------
Profile: intent