The Creators of Jackass Unveil the Hard Launch of JACKASSWORLD.com

The Creators of Jackass Unveil the Hard Launch of JACKASSWORLD.com

Television Delay of Utmost Importance as the Cast of Jackass Wreak Havoc in Live 'JACKASSWORLD: 24 Hour Takeover' Beginning Noon ET, Saturday February 23rd - Noon ET, Sunday February 24th

NEW YORK, Feb. 19 /PRNewswire/ -- MTV and Dickhouse Productions announced today the hard launch of JACKASSWORLD.com (http://www.jackassworld.com/), a joint venture that soft launched earlier this year. JACKASSWORLD will surely satisfy any urge you may have for seeing Johnny Knoxville getting kicked in the nuts, Bam Margera terrorizing his mom and dad, or Steve-O and Chris Pontius running rampant and nude throughout the wilderness, and also goes beyond the shows and movies to offer up a fresh new slate of absurd Web-based entertainment. And while you're there, you can join the millions of other fans in the JACKASSWORLD community who have already generated more than 2.6 million streams of jackass 2.5 in just over two months.

"What better way to celebrate the artistic and cultural merits of the Jackass crew than to develop a new site dedicated to their hilarious and cringe-inducing antics in a way that's never been done before," said Courtney Holt, Executive Vice President of Digital Music & Media for MTV Networks' Music & Logo Group. "JACKASSWORLD unites legions of jackasses worldwide in an awe-inspiring community where they can relive their favorite moments from the franchise and stumble upon original and surprising new features added daily."

To mark the hard launch of JACKASSWORLD.com, MTV is willingly, albeit apprehensively, handing over the reins of the network to the cast of Jackass for the "JACKASSWORLD: 24 Hour Takeover" -- 24 continuous hours of programming starting noon ET, Saturday, February 23rd through noon ET, Sunday, February 24th. No one really knows what exactly the Jackass cast plans on doing once it has taken over the studio, but whatever it is will be going out in a live broadcast featuring new stunts, pranks and unbridled silliness with the added benefit of sleep deprivation.

"This thing is going to be a train wreck and I can't wait to be there," said Jeff Tremaine, Executive Producer of Dickhouse Productions, while Johnny Knoxville chimed in, "Who at MTV thought this was going to be a good idea?! Haven't they ever heard the saying, 'Be careful what you wish for?' "

Tony DiSanto, EVP, Series Development and Programming, MTV, admits to being nervous. "I just heard they are bringing a 'box of stuff that sucks.' Who knows what else they will bring...I'm not going to ask, but it will definitely be can't miss TV since literally anything can and will happen."

In addition to the in-studio antics, Johnny Knoxville, working in conjunction with BMX legend Mat Hoffman and some of the best stunt riders in the world, hosts a super stunt spectacular in homage to the late, great Evel Knievel. A few of the guys who go for broke in the spirit of the world famous daredevil including Travis Pastrana, Scott Palmer, Allen Cooke, Davin "Psycho" Halford, Trigger Gumm, Jeff "Harley" Schneider, and Midget Mike.

During the 24-hour stunt, behind-the-scenes footage and highlights will be posted in real-time to the site. Viewers can also get in on all the action by submitting video questions to the Jackass cast and crew and potentially dictate what happens on-air -- all by going to JACKASSWORLD.com. You can use your mobile phone to send text messages to the cast and crew. The best of the worst will make it on-air.

David Gale, Executive Vice President of MTV's New Media division, said the early enthusiastic response to the movie has proven the model for JACKASSWORLD.com. "Fans are consuming Jackass content in ways that didn't exist when the show started," he said. "JACKASSWORLD dimensionalizes the brand for old and new fans alike and reflects our strategy of creating very deep experiences around cool content that gives fans unprecedented access to the cast and the creative process behind the show."

JACKASSWORLD.com will be the definitive place where Jackass fans can unite with each other, as well as interact with the Jackass cast and crew. Updated daily, JACKASSWORLD.com will be part-magazine/part-television network and will feature all new and original programming with the Jackass cast and others, editorial features, webisodes, loads of never-before-seen footage, articles, reviews, music, fashion, contests, nonsense and other scatological trivialities. Over time, the site will also become home to BIG BROTHER -- the magazine that celebrated absurdity within the skate culture in the '90s and ultimately gave birth to Jackass in 2000. The site will additionally feature all kinds of original merchandise and Jackass-related stuff, as well as mobile applications, games and a Jackass take on emerging new media and social networking technologies. JACKASSWORLD.com is a joint production of MTV and Dickhouse Productions.

About MTV

MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 26 years, MTV has evolved, challenged the norm, and detonated boundaries -- giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV has been the number one rated 24 hour ad-supported cable network P12-24 for 16 straight years. Online, MTV.com scored double-digit growth in 2007 and MTV launched ten dynamic online communities and six new virtual worlds. On the go, MTV Mobile is the #1 music brand in the wireless space -- delivering 90% more streams than in 2006. And MTV's successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE:VIA)(NYSE:VIA.B), one of the world's leading creators of programming and content across all media platforms. Wanna know more? Come on in ... www.mtvpress.com.

First Call Analyst:
FCMN Contact:

Source: MTV

CONTACT: Jennifer DeGuzman, +1-212-258-7175,
Jennifer.deguzman@mtvstaff.com, or Matthew Hutchison, +1-212-846-8052,
matthew.hutchison@mtvstaff.com, both of MTV

Web site:

http://www.jackassworld.com/
http://www.mtv.com/
http://www.mtvpress.com/

-------
Profile: intent