Sony Computer Entertainment America Releases MTV Programming on UMD Video for PSP(R)(PlayStation(R)Portable)

Sony Computer Entertainment America Releases MTV Programming on UMD Video for PSP(R)(PlayStation(R)Portable)

PSP Owners Can Enjoy Their Favorite MTV Shows, Anytime, Anywhere

FOSTER CITY, Calif., Jan. 24 /PRNewswire/ -- Sony Computer Entertainment America (SCEA) today announced it is now offering popular MTV programming on UMD(TM) (Universal Media Disc) for PSP(R)(PlayStation(R)Portable) system. This is the first such collaboration between SCEA and a major TV content provider, and it gives video-game fans unique ways to interact with their favorite MTV programming, including "Jackass," "Beavis & Butt-head," and "Aeon Flux." The initial set of UMD videos are available for $14.99 (MSRP) beginning this week, enabling PSP owners to watch their favorite MTV series on PSP's vibrant LCD widescreen, or on a TV display when using the newly designed PSP's video-out feature.

"This collaboration with MTV is a key first step in meeting the needs of our consumers, who are utilizing PSP as a video player more than ever and are thirsting for more content, particularly short-form videos," said Phil Rosenberg, senior vice president of sales and business development, SCEA. "MTV's programming is hugely popular, and SCEA can utilize our internal resources to appropriately manage the publishing and distribution of these hit shows on UMD. This demonstrates our commitment to supporting the UMD video format by delivering what consumers want to watch at the right price. SCEA will continue to license movie, TV, and other video content, leveraging our sales and marketing strengths, as a strategic focus moving forward."

"We're very happy to be working with SCEA to bring our content to the PSP," said Paul DeGooyer, senior vice president of home entertainment, games and music for MTV Networks' Music & Logo Group. "Our viewers consistently choose to experience our programming on a number of platforms, and the PSP is a particularly well-loved device among our audience. We're very pleased that PSP users will be able to watch their favorite MTV shows when they are on the go -- plus, the shows look fantastic on the PSP's LCD screen."

The following hit MTV titles are available at retail now.
-- "Beavis & Butt-head: The Mike Judge Collection," Vol. 2 and 3
-- "Jackass," Vol. 2 and 3
-- "Wildboyz," Vol. 1 and 2
-- "Viva La Bam," Vol. 2, 3, and 4
-- "Aeon Flux: The Complete Animated Collection" (2-disc set)

These shows are a great match for the PSP's user base, and through this collaboration, SCEA can continue to offer highly popular MTV programs appropriately priced for and targeted to the core PSP owner. Additional MTV titles will be released on an ongoing basis, building upon PSP system's growing library of UMD movies.

With an install base of more than 10 million users in North America, and 1.4 million units sold over the holidays alone, the PSP platform continues to experience strong momentum. Many PSP owners are taking advantage of the system's video capabilities. The recent launch of the newly designed lighter, slimmer PSP, which adds a video-out port enabling consumers to watch videos at full standard-definition (720 x 480 resolution) on a TV, adds a new dimension to UMD videos by providing consumers with more opportunities to enjoy their library of content. PSP system is offered in a variety of SKUs, including the Daxter PSP Entertainment Pack ($199.99 MSRP) and the PSP Core Pack is ($169.99 MSRP).

About PSP (PlayStation Portable) handheld entertainment system

PSP is the first truly integrated handheld entertainment system designed to handle multiple applications -- music, video, photo, Internet, and wireless connectivity, with games as its key feature. PSP system features an unmatched library of portable entertainment content, totaling more than 350 games and more than 460 feature films, TV programs, and videos from major studios and record labels, as well as downloadable content from the Internet. More than 30 million PSP units have shipped worldwide.

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation(R) and PS one(R) game consoles, the PlayStation(R)2 computer entertainment system, the PSP(R) (PlayStation(R)Portable) system, and the ground-breaking PLAYSTATION(R)3 (PS3(TM)) computer entertainment system.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets, and distributes software for the PS one game console, the PlayStation 2 computer entertainment system, the PSP system and the PS3 system for the North American market. Based in Foster City, Calif., Sony Computer Entertainment America, Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

Visit us on the Web at http://www.us.playstation.com/.

"PlayStation", "PLAYSTATION", "PSP" and "PS one" are registered trademarks and "PS3" and "UMD" are trademarks of Sony Computer Entertainment Inc.

First Call Analyst:
FCMN Contact:

Source: Sony Computer Entertainment America

CONTACT: Al de Leon of Sony Computer Entertainment America,
+1-650-655-7348, al_deleon@playstation.sony.com; or Jessica Casano-Antonellis,
+1-212-331-8434, jessicaa@text100.com, for Sony Computer Entertainment
America

Web site:

http://www.playstation.com/
http://www.us.playstation.com/

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