MultiVu Video Feed: Anheuser-Busch Super Bowl XLII Ad Preview

MultiVu Video Feed: Anheuser-Busch Super Bowl XLII Ad Preview

NEW YORK, Jan. 24 /PRNewswire/ --
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NEWS: Exclusive Alcohol Advertiser for the Super Bowl for 20th Consecutive Year

FORMAT: Soundbites and B-roll.

STORY SUMMARY:

It's that time of year again, when more than 93 million people look forward to watching the Super Bowl -- and the most exciting ads of the year. As the exclusive alcohol advertiser on the Super Bowl for the 20th consecutive year, Anheuser-Busch is running more ads than any advertiser.

This year, adult consumers will be able to rank their favorite A-B spots throughout the game via text messages and at the end of the game will receive a secret code to view a special eighth spot online at BudBowl.com.

The company is also going for unprecedented 10th title as the top ad voted by consumers in the USA Today "Ad Meter" poll. Last year, A-B captured six of the top seven spots and for the first time in nine years, the top-ranked ad appeared at the start of the fourth quarter -- demonstrating the depth and quality of the ads throughout the broadcast.

SOUNDBITES:
* Bob Lachky, Executive Vice President of Global Industry and Creative
Development

B-ROLL INCLUDES:
* A selection of snippets from this year's roster of ads including:
-- "Wheel" (Bud Light) -- A trio of party-going cavemen are less
than impressed with their friend's new invention.
-- "Fire" (Bud Light) -- Bud Light is brewed to give you
everything you want in a beer, and now... the ability to
breathe fire.
-- "X-Ray" (Bud Light) -- Bud Light is brewed to give you
everything you want in a beer, and now... x-ray vision.
-- "Team" (Budweiser) -- A discouraged Clydesdale finds new hope
with the help of his personal trainer.
-- "Language of Love" (Bud Light) -- Comedian Carlos Mencia's
pupils have advanced to learning how to properly flirt with the
opposite sex (:30, Latinworks, Austin).
* A selection of past A-B Super Bowl ads including King Crab
(Budweiser); Born A Donkey (Budweiser); Satin Sheets (Bud Light)

VIDEO PROVIDED BY: Anheuser-Busch

FOR TECHNICAL ASSISTANCE OR HARD COPY REQUESTS, PLEASE CALL:
JEFF SINDONE 212-554-2157 or 917-224-7140

Source: Anheuser-Busch

CONTACT: For Technical Information Or Hard Copy, Please Call: MultiVu
Media Relations, 800-653-5313 ext. 3

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