Romney and Edwards Lead in South Carolina Advertising, Nielsen Reports

Romney and Edwards Lead in South Carolina Advertising, Nielsen Reports

NEW YORK, Jan. 18 /PRNewswire/ -- Republican Mitt Romney and Democrat John Edwards are the leading advertisers in advance of the South Carolina presidential primaries, The Nielsen Company reported today.

According to Nielsen Monitor-Plus, the advertising intelligence service of Nielsen, between February 2007 and January 15, 2008, the presidential candidates placed 19,191 television advertising spots in South Carolina. The Republican contenders (Mitt Romney, Ron Paul, John McCain, Duncan Hunter, Fred Thompson and Mike Huckabee) placed 57% of these ads, outspending the three remaining Democratic candidates (Barack Obama, Hillary Clinton and John Edwards) who have placed 43% of them. Almost half of the Republican ads were run by Mitt Romney, although in the closing days of the campaign he has been out-advertised by Huckabee, Paul and McCain.

South Carolina (The Charleston, Columbia, Greenville-Sparta-Asheville & Myrtle Beach-Florence

TV markets)

Jan 1- Total
Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec 15th Candidate
Candidates '07 '07 '07 '07 '07 '07 '07 '07 '07 '07 '07 '08 TV Spots

Barack
Obama(D) 0 0 0 0 0 0 0 0 0 24 1136 1649 2809

Hillary
Clinton(D) 0 0 0 0 0 0 0 0 0 1 397 1032 1430

John
Edwards(D) 0 0 0 0 0 0 0 0 0 730 289 4671 4088

Mitt
Romney(R) 1 259 153 0 0 0 0 1042 607 791 1846 558 5257

Ron Paul(R) 0 0 0 0 0 0 0 0 0 0 0 1019 1019

John
McCain(R) 0 0 0 0 0 0 0 0 0 0 275 1196 1471

Duncan
Hunter(R) 0 0 22 0 0 0 0 0 0 0 0 0 22

Fred
Thompson(R) 0 0 0 0 0 0 0 0 0 299 238 509 1046

Mike
Huckabee(R) 0 0 0 0 0 0 0 0 0 0 867 1182 2049

Source: Nielsen Monitor-Plus

About The Nielsen Company

The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com

First Call Analyst:
FCMN Contact:

Source: The Nielsen Company

CONTACT: Laura Czaja of The Nielsen Company, +1-646-654-8681

Web site:

http://www.nielsen.com/

-------
Profile: intent