Photos: 944 Magazine's Super Village to Transform Super Bowl Entertainment Experience

Photos: 944 Magazine's Super Village to Transform Super Bowl Entertainment Experience

944 Magazine to Turn Four Acres of Scottsdale Waterfront into Epicenter of Entertainment, Celebrities and Special Events From Thursday - Sunday of Super Bowl XLII Week

50 Cent, Paris Hilton, Wyclef Jean, Fall Out Boy, Velvet Revolver, Juliette and The Licks, Paul Oakenfold at Night; Daytime Activities to Include Sports/Celebrity Meet and Greets, Special Stunts, Charity Events, Etc.

SCOTTSDALE, Ariz., Jan. 18 /PRNewswire/ -- 944 Magazine, the official lifestyle magazine of the 2008 Arizona Super Bowl Host Committee, is set to produce an unrivaled entertainment experience on the Scottsdale Waterfront during the week leading up to Super Bowl XLII. Slated to run from Thursday, January 31, 2008 through gameday, February 3, 2008, the 944 SUPER VILLAGE will offer four days and nights of national A-list entertainment, celebrity guests and hosts, and special events on four acres of prime real estate in the epicenter of Scottsdale. Confirmed talent throughout the week includes 50 Cent, Paris Hilton, Wyclef Jean, Fall Out Boy, Velvet Revolver, Juliette and The Licks and Paul Oakenfold with additional performances to be announced in the coming weeks.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/944magazine/31436/

In partnership with Explosive Productions, the tented city will offer sports and celebrity meet and greets and autograph sessions, festival-style activities, food tastings, special stunts, art displays and charity events from day into night, with an expected attendance of more than 20,000 people. Village partners include Sprint, Pontiac, Anheuser-Busch, Bacardi Rum, Sauza Tequila, Red Bull, Vitamin Water, Smart Water, Vicks Early Defense Foaming Hand Sanitizer, Sushi Roku and the City of Scottsdale.

"944 Magazine is striving to put Scottsdale on the map with the 944 SUPER VILLAGE and talent lineup," says Director of Entertainment, Steve Kushnir. "Hosting the Super Bowl offers an opportunity for international exposure in our own backyard and we are taking full advantage of it. The 944 Super Village will combine elements of international dance music, rock 'n' roll, hip-hop and pop culture in a festival-style atmosphere that will guarantee our footprint to be the epicenter of all activity the week leading up to the Super Bowl."

"With the high-profile acts 944 has lined up, their hospitality village is shaping up as one of the most star-studded places to be during Super Bowl week," said Host Committee President Bob Sullivan. "944 is proving that they not only have their finger on the pulse of the social scene in Arizona, but that they are a major player in the entertainment industry."

The week is outlined as follows:

THURSDAY, JAN. 31, 2008

THURSDAY, JAN. 31 (DAYTIME) -- THE 2ND ANNUAL DIRECTV "CELEBRITY BEACH BOWL" PRESENTED BY SPIKE

2 p.m.: Located within the Southbridge development adjacent to the 944 Super Village, the 2nd annual DirecTV "Celebrity Beach Bowl" presented by Spike will unite celebrities and professional athletes on one playing field to compete in the ultimate flag football game. The game will be hosted by Arizona Cardinals' Quarterback, Matt Leinart, with a live performance by Fall Out Boy. The experience will be enhanced with Samsung HDTVs, the release of the new 2008 Pontiac and GMC vehicles and exclusive interviews with Sprint's SEE-TV. For attendee information, contact info@celebritybeachbowl.com. All press inquiries should be directed to Simon Huck with Command PR at simon@commpr.com. The event is created by Miami Marketing Group and Access West Marketing.

Confirmed Attendees:

Pamela Anderson, Pete Wentz, Kristin Cavallari, Justin Long, Matt Leinart, Eric Byrnes, Drew Brees, Shannon Sharpe, Michael Irvin, Michael Smith (referee)

THURSDAY, JAN. 31 (EVENING) -- PARIS HILTON HOSTS 944 MAGAZINE SIX-YEAR ANNIVERSARY

8 p.m.: Paris Hilton will host the 944 Magazine Six-Year Anniversary as the cover girl of the 944 February issue. Hilton will also host a private cover signing for 25 people.

PONTIAC PRESENTS 50 CENT PERFORMING ON THE PONTIAC GARAGE STAGE

10 p.m.: Pontiac will present 50 Cent performing on the Pontiac Garage Stage of the 944 Super Village. Some of the nation's leading DJ talent, DJs Reach and Vice, will rotate on the turntables throughout the evening.

Confirmed Attendees:

Paris Hilton, 50 Cent, Justin Long, Drew Barrymore, Gabrielle Union, Terrell Owens, Junior Seau, Drew Brees, Darren Sharper, Javon Walker, Stuart Scott, Hines Ward, Andy Valmorbida

FRIDAY, FEB. 1, 2008

FRIDAY, FEB. 1 (DAYTIME) -- NATIONAL CHAMPION MOTO TRIALS RIDER GEOFF AARON PRESENTED BY RED BULL

1:30 p.m. & 3 p.m.: Red Bull will bring a little piece of the X Games to the 944 Super Village with 10-Time National Champion Moto Trials Rider, Geoff Aaron. Aaron will perform two 20-minute moto trials stunt shows on Friday, Feb. 1 at 1:30 p.m. and 3:30 p.m. Aaron will sign autographs after each show.

VICKS EARLY DEFENSE TAILGATE PARTY BENEFITING PAT TILLMAN FOUNDATION (DAYTIME)

2 p.m.: Vicks Early Defense, the official hand sanitizer of the 944 Super Village partners with Laila Ali (host of American Gladiators) to bring fans of opposing teams together for some good, clean, fun at a tailgate party featuring food, live music and activities. Laila will show fans the best way to defend themselves -- both on and off the field -- and then kick-off the event with the ultimate show of sportsmanship -- the handshake. Appearances will also be made by NFL stars. The event benefits the Pat Tillman Foundation, a national charity that seeks to carry forward Pat Tillman's legacy by inspiring and supporting young people to promote positive change in themselves and our communities.

FRIDAY, FEB. 1 (EVENING) -- "CELEBRITY NIGHT AT THE TABLES" CHARITY POKER TOURNAMENT & WYCLEF JEAN

5 p.m.: 944 will present a celebrity poker tournament featuring cast members from the major motion picture, "The Grand," and champions from the 2007 World Series of Poker. The poker tournament will be in partnership with One Five Foundation to benefit the Boomer Esiason Foundation and Junior Achievement of Arizona.

10 p.m.: A series of runway fashion shows will kick-off the evening, with world-renowned mixer on drums and percussion, Ravi Drums, and the world's leading video mixer, Roonie G. Wyclef Jean will headline.

Confirmed/Potential Attendees:

Jessica Alba, Wyclef Jean, Alec Baldwin, Laila Ali, Ray Liotta, Ray Romano, Woody Harrelson, Shannon Elizabeth, Hank Azaria, Mike Epps, Jason Alexander, Cheryl Hines, Boomer Esiason, Chris "Jesus" Ferguson, Annie Duke, Phil Laak "The Unibomber," Jennifer Tilly, Antonio Esfandiari, Layne Flack, Clonie Gowen, Chad Brown, Vanessa Rousso, Miami John Cernuto, Robert Williamson III, Jerry Yang, Howard Lederer, Jamie Gold and Hoyt Corkins

SATURDAY, FEB. 2, 2008

SATURDAY, FEB. 2 (DAYTIME) -- NATIONAL CHAMPION MOTO TRIALS RIDER GEOFF AARON PRESENTED BY RED BULL

1:30 p.m. & 3 p.m.: Red Bull will bring a little piece of the X Games to the 944 Super Village with 10-Time National Champion Moto Trials Rider, Geoff Aaron. Aaron will perform two 20-minute moto trials stunt shows on Saturday, Feb. 2 at 1:30 p.m. and 3:30 p.m. Aaron will sign autographs after each show.

SATURDAY, FEB. 2 (EVENING) -- JULIETTE AND THE LICKS, VELVET REVOLVER AND PAUL OAKENFOLD

7 p.m.: On the eve of Saturday, Feb. 2, 944 Magazine will turn heads for a back-to-back live concert with Juliette and The Licks -- actress Juliette Lewis best known for her roles in "The Other Sister" and "Natural Born Killers" -- and the kings of rock 'n' roll, Velvet Revolver. Velvet Revolver -- lead by former members of Guns N' Roses, Slash, Duff McKagan, Matt Sorum, and Scott Weiland from the Stone Temple Pilots -- will be followed by one of the world's most influential DJs and music producers, Paul Oakenfold.

Confirmed/Potential Attendees:

Justin Timberlake, Cindy Crawford, Rande Gerber, Juliette Lewis, Scott Weiland, Slash, Duff McKagan, Matt Sorum, Paul Oakenfold, Gabrielle Union, Darren Sharper, Javon Walker and Andy Valmorbida

TICKETS AND GENERAL INFORMATION

The 944 SUPER VILLAGE will be open Jan. 31 to Feb. 3, 2008, from 11 a.m. to 4 p.m. daily, and 6 p.m. to 1 a.m. nightly. Tickets for daytime activities are FREE for Arizona residents and $5 for non-Arizona residents. Tickets for evening festivities range from $100 to $150 for general admission, and $500 to $750 for V.I.P. tickets. VIP cabanas in the Main Entertainment Tent run $1,000 per person for a minimum of 20 people. Tickets can be purchased at http://www.944.com/azsuperbowl.

'GAME' CUSTOM PUBLICATION

As the official lifestyle magazine of the 2008 Arizona Super Bowl Host Committee, 944 will creatively direct and produce a custom luxury publication in celebration of Super Bowl XLII. Scheduled to hit the streets on Jan. 25, 2008 with a circulation of 50,000, the custom publication titled, GAME, will be distributed in-room at Arizona's finest luxury hotels and resorts, airport terminals, Arizona Super Bowl Host Committee Welcome Desks, limousine and luxury car companies, and more than 300 private retailers, restaurants, bars and nightclubs throughout the greater Phoenix area.

ABOUT 944

The fastest growing and most powerful lifestyle media conglomerate in the industry, 944 Magazine is highly regarded as the leading resource in the nation's top entertainment hubs. Beginning as a 60-page city picture book, 944 has adopted a unique format to grow to a 200-plus-page publication and online social platform to connect with tastemakers on a constant clock, extending the life of a printed publication. Capitalizing on publications in Los Angeles, Miami, Las Vegas, Phoenix, San Diego and Orange County -- with San Francisco, Dallas and Chicago on the horizons for 2008 -- 944 caters to the 21- to 38-year-old affluent, trend-savvy, information-seeking style setter who lives life to the fullest both locally and abroad. Each month, 944 distributes more than 250,000 copies across all cities to total more than 2.5 annually, with an average pass-along rate of 5.2 readers per copy. Over the past six years, 944 has hosted hundreds of the best parties and special events in collaboration with some of the greatest brands in the world to become a staple lifestyle brand from East to West coasts. For more information, visit http://www.944.com/.

First Call Analyst:
FCMN Contact:

Video:

http://www.prnewswire.com/mnr/944magazine/31436
Source: 944 Magazine

CONTACT: David Falkenstein, Jesse Derris or Brandon Hatler, all of
Sunshine Sachs Sports, for 944 Magazine, +1-212-691-2800

Web site:

http://www.944.com/
http://www.944.com/azsuperbowl

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