Paramount Pictures and Marvel Entertainment Announce Super Bowl XLII Advertising Spot for Marvel Studios' Highly-Anticipated 'Iron Man' Film

Paramount Pictures and Marvel Entertainment Announce Super Bowl XLII Advertising Spot for Marvel Studios' Highly-Anticipated 'Iron Man' Film

Ratings Blockbuster Giants/Patriots Battle Exciting Launch Pad For Film Adaptation of Marvel Comic Book Super Hero Due for Release May 2, 2008

Major WebSites to Stream Ad Spot after Tele-Cast

HOLLYWOOD, Calif., Jan. 31 /PRNewswire/ -- Paramount Pictures and Marvel Entertainment today announced that a prime advertising spot for Marvel Studios' highly-anticipated "Iron Man" will air during the Super Bowl XLII face-off between the New England Patriots and the New York Giants on Sunday February 3, 2008.

(Logo:

http://www.newscom.com/cgi-bin/prnh/19991206/PARLOGO)

Paramount Pictures and Marvel Entertainment Present the big screen adaptation of Marvel's legendary Super Hero Iron Man, which opens in theaters on May 2, 2008.

Marvel.com will tease the spot on February 1, and following its TV debut at approximately 4:30 p.m. PST, the ad will be available on Apple.com, Marvel.com, and the official Iron Man website at IronManMovie.com. Additional sites, including Yahoo Sports! and ESPN.com, will carry the ad the following day.

Oscar(R) nominee Robert Downey Jr. stars as Tony Stark/Iron Man in the story of a kidnapped billionaire industrialist and genius inventor. Using his intelligence and ingenuity, Tony builds a high-tech suit of armor and escapes captivity. When he uncovers a nefarious plot with global implications, he dons his powerful armor and vows to protect the world as Iron Man. The highly-anticipated action-adventure co-stars Gwyneth Paltrow, Jeff Bridges, Terrence Howard and Shaun Toub. The film is directed by Jon Favreau from a screenplay by Mark Fergus & Hawk Ostby and Art Marcum & Matt Holloway, produced by Avi Arad and Kevin Feige. The executive producers are Louis D'Esposito, Peter Billingsley, Jon Favreau, Ari Arad, Stan Lee and David Maisel.

About Marvel Entertainment, Inc.

With a library of over 5,000 characters, Marvel Entertainment, Inc. is one of the world's most prominent character-based entertainment companies. Marvel's operations are focused on utilizing its character franchises in licensing, entertainment, publishing and toys. Areas of emphasis include feature films, DVD/home video, consumer products, video games, action figures and role-playing toys, television and promotions. Rooted in the creative success of over sixty years of comic book publishing, Marvel's strategy is to leverage its character franchises in a growing array of opportunities around the world. For more information visit http://www.marvel.com/.

About Paramount Pictures Corporation

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE:VIA), a leading content company with prominent and respected film, television and digital entertainment brands. The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, MTV Films, Nickelodeon Movies and DreamWorks Studios. PPC operations also include Paramount Pictures Digital Entertainment, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group, and Worldwide Television Distribution.

Iron Man, the Movie (C) 2008 MVL Film Finance LLC. Marvel, Iron Man, all character names and their distinctive likenesses: TM & (C) 2008 Marvel Entertainment, Inc. and its subsidiaries. All Rights Reserve

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Website:

http://www.marvel.com

Photo: NewsCom:

http://www.newscom.com/cgi-bin/prnh/19991206/PARLOGO
AP Archive:

http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Marvel Entertainment, Inc.; Paramount Pictures Corporation

CONTACT: David Waldman of Paramount Pictures Corporation,
+1-323-956-5503

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