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Thursday, January 31, 2008

DISH Network(R) Launches The History Channel en Espanol(TM)

DISH Network(R) Launches The History Channel en Espanol(TM)

First National Provider to Carry The History Channel en espanol(TM)

NEW YORK and ENGLEWOOD, Colo., Jan. 31 /PRNewswire-FirstCall/ -- DISH Network (NASDAQ:DISH) today announced the January 30 launch of The History Channel en espanol(TM) on its DishLATINO platform. DishLATINO, with more Hispanic customers than any other cable or satellite TV provider in the U.S., now offers customers 37 Spanish-language channels.

(Logo:

http://www.newscom.com/cgi-bin/prnh/20051031/HISTORYLOGO )

"The History Channel en espanol provides Latino consumers an unmatched window into their history and culture, with a rich perspective that is unique on the television landscape," said David Zagin, executive vice president of Distribution at A&E Television Networks. "We are delighted to be partnering with DISH Network, one of the nation's largest multichannel TV providers and a leader when it comes to delivering their Hispanic audience a rich and robust offering of quality programming."

"DISH Network is pleased to offer The History Channel en espanol, with its unique schedule of quality programming tailored to the Latino audience," said Eric Sahl, senior vice president of Programming for DISH Network. "This will have a broad appeal for all Latinos, providing subscribers with a unique and compelling reason to select our DishLATINO programming."

The History Channel en espanol will offer DishLATINO customers the best of The History Channel together with programming that centers around Latino roots and culture. In addition, the network will premiere a special schedule of programming, starting in February, to help celebrate the launch of The History Channel en espanol on DISH Network. This includes a week of Mexican-themed programming, leading into the two-hour premiere of "The Mexican Revolution" on Sunday, Feb. 24.

The launch programming lineup follows below:

Feb. 10 at 9-10 p.m. EST - Tsunami 2004: Waves of Death (Premiere)
Feb. 17 at 7-8 p.m. EST - Biography: Augusto Pinochet (Premiere)
Feb. 17 at 8-10 p.m. - The Pinochet Case
Feb. 18-24 - Mexican-themed programming:
* Feb. 18 at 6-7 p.m. EST - Mexico: God, Gold & Glory
* Feb. 19 at 6-7 p.m. EST - Mexico: From Independence to the Alamo
* Feb. 20 at 6-7 p.m. EST - Mexico: Battle for North America
* Feb. 21 at 6-7 p.m. EST - Mexico: Revolution & Rebirth
* Feb. 22 at 6-7 p.m. EST Special Presentation: Cinco de Mayo
* Feb. 22 at 8-10 p.m. Special Presentation: Behind the Shadows
* Feb. 23 at 8-10 p.m. Mexican Migration to the U.S.
* Feb. 24 at 8-10 p.m. Mexican Revolution (Premiere)
Mar. 1 at 8-9 p.m. EST - Champions of the World: Brazil
Mar. 1 at 9-10 p.m. EST - Height of Passion: Real Madrid v. Barcelona


A special marketing initiative to support the launch of The History Channel en espanol on DishLATINO is planned. New subscribers who sign up for any of the DishLATINO packages will receive a DVD from two acclaimed series about soccer (while supplies last). Featured on the DVD are "Height of Passion: Argentina" (Pasion extrema: Argentina) and "Champions of the World: Mexico" (Campeones del mundo: Mexico). To take advantage of the offer, subscribers will need to visit www.dishlatino.com.

For more information on The History Channel en espanol, available in all DishLATINO packages on Ch.850, call 1-800-599-DISH (3474) or your DISH Network local retailer, or visit www.dishlatino.com.

ABOUT DISH NETWORK CORPORATION

DISH Network Corporation (NASDAQ:DISH) provides more than 13.695 million satellite TV customers with industry-leading customer satisfaction which has surpassed major cable companies for seven years running. DISH Network customers also enjoy access to a premier line of award-winning Digital Video Recorders (DVRs), hundreds of video and audio channels, the most International channels in the U.S., industry-leading Interactive TV applications, Latino programming, and the best sports and movies in HD. DISH Network offers a variety of package and price options including the lowest all-digital price in America, the DishDVR Advantage Package, high-speed Internet service, and a free upgrade to the best HD DVR in the industry. DISH Network is included in the Nasdaq-100 Index (NDX) and is a Fortune 300 company. Visit www.dishnetwork.com/aboutus or call 1-800-333-DISH (3474) for more information.

About THE HISTORY CHANNEL EN ESPANOL(TM)

THE HISTORY CHANNEL EN ESPANOL(TM) is a 24-hour television network dedicated to the Spanish-speaking audience in the United States. It presents a wide range of Spanish-language programming that focuses on the great dramatic moments and events as well as the pivotal figures in history. THE HISTORY CHANNEL EN ESPANOL is one of four domestic television networks of The History Channel brand. THE HISTORY CHANNEL EN ESPANOL has emerged as the new "must have" for distributors. The network is now available nationally on DishLATINO and on the nation's top cable systems including Comcast, Charter, Insight, Cox, Cablevision, and NCTC, representing more than 29 million subs in key Hispanic markets across the United States. The channel's website is located at www.history.com/espanol.


Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20051031/HISTORYLOGO
AP Archive:

http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: DISH Network

CONTACT: Francie Bauer of EchoStar Communications Corp., +1-720-514-5351,
press@echostar.com, or Kathie Gordon of The History Channel, +1-212-210-1320,
Kathie.gordon@aetn.com, or Contacto en espanol, Magaly Morales,
+1-954-240-9818, magaly@teamelevation.com, all for DISH Network

Web site:

http://www.history.com/
http://www.history.com/espanol
http://www.dishlatino.com/
http://www.dishnetwork.com/aboutus

NOTE TO EDITORS: For more information and photography please visit us on the web at www.historychannelpress.com.

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