Spike.com Kicks-Off 'Commercial Bowl' 2008

Spike.com Kicks-Off 'Commercial Bowl' 2008

Site To Offer Fans 'The Big Game' Commercials Immediately After They Air On Fox

During Football's Biggest Night, Users Can Log On To www.spike.com/superbowl To Vote For The Best Ads As They Are Broadcast Live

Enter Spike's 'Light Up The Scoreboard' Sweepstakes To Win Prizes Including a Plasma TV, An All Expense-Paid Trip To Next Year's Big Game And The Complete Tom Petty Collection

NEW YORK, Jan. 31 /PRNewswire/ -- Spike.com moves the chains during this year's "Big Game" with the live "Commercial Bowl" 2008! Spike.com, which aligned last year with iFilm to create the leading Web platform for men, is continuing the legacy of iFilm and for the seventh consecutive year serving as a definitive destination for advertisements from football's biggest night. "Commercial Bowl" 2008 (http://www.spike.com/superbowl) will offer fans the commercials almost immediately after they air on Fox and allow the users to vote online for best ads during the live broadcast.

(Logo:

http://www.newscom.com/cgi-bin/prnh/20060322/NYW096LOGO )

Throughout this year's Big Game, spike.com "Commercial Bowl" 2008, editors will be live blogging and allowing users to voice their selection for the best advertisements as they air and for the week beyond. Spike.com has also built a blogger toolkit, which is available to help embed commercials into personal blogs or link to commercials from the site. Users will also have the capability to share and embed their commercial picks.

This year Spike is also giving its users a chance to enter the "Light Up The Scoreboard" Sweepstakes with prizes ranging from a new Plasma TV to the comprehensive Tom Petty collection to an expense-paid trip to next year's Big Game in Tampa, Florida. Spike.com has also put together an editorial selection of the past "wildest" Big Game commercials into a collection that is sure to provoke users' memories and feedback. Users are also invited to peruse the vast library of football's Biggest Game ads compiled from 2002- 2007.

Spike TV is available in 93.6 million homes and is a division of MTV Networks. A unit of Viacom (NYSE:VIA)(NYSE:VIA.B), MTV Networks is one of the world's leading creators of programming and content across all media platforms.

Photo: NewsCom:

http://www.newscom.com/cgi-bin/prnh/20060322/NYW096LOGO
AP Archive:

http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Spike TV

CONTACT: Aileen Budow of Spike TV, +1-212-767-3952,
Aileen.budow@spiketv.com

Web site:

http://www.spiketv.com/
http://www.spike.com/superbowl

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