Out-of-Home Video Advertising Bureau (OVAB) Expands Adding Screenvision and Target Among Others to Membership

Out-of-Home Video Advertising Bureau (OVAB) Expands Adding Screenvision and Target Among Others to Membership

Agency Advisory Board Also Continues to See Growth

NEW YORK, Jan. 14 /PRNewswire/ -- The Out-of-Home Video Advertising Bureau (OVAB), today announced the addition of Target, Screenvision, Arbitron, BillboardPlanet, OnSite Network and NTN Buzztime, Inc. (AMEX:NTN) to its rapidly growing organization. All six companies will work within the organization to promote the adoption and use of out-of-home video advertising networks by the advertising community and further OVAB's mission of identifying ways to make it easier for advertisers to plan, buy and evaluate their effectiveness through the development of standards and industry-wide research. Since launching in early 2007, OVAB is now at 25 member companies, starting out with six founding members less than a year ago.

"Having Target, Screenvision and Arbitron join our organization is a huge milestone as it demonstrates that companies, from retailers to traditional media to the cinema sector to research organizations understand the importance and value of digital out of home advertising networks, in reaching consumers out of the home. Cinema advertising is the largest sector of the out-of-home category, with 31% of moviegoers shopping before or after seeing a movie," said Kim Norris, president of OVAB. "As the advertising industry moves towards consumer facing digital media, video out-of-home companies are realizing the importance of banding together to bring this new industry to market. We look forward to the varied and valued input these new members will provide."

The new member companies consist of the following:

-- Target is the first retailer to join the organization and the company
wholly owns and operates its own in-store network, Channel Red with
over 53,000 screens in approximately 1600 stores nationwide.
-- Screenvision is the first cinema advertising company to join the
organization and offers on-screen advertising, in-lobby promotions and
integrated marketing programs to national, regional and local
advertisers. The Screenvision cinema advertising network is comprised
of over 15,500 screens in over 2,400 theatre locations across all 50
states.
-- Arbitron is an international media and marketing research firm serving
the media-radio, television, cable, online radio and out-of-home -- as
well as advertisers and advertising agencies in the United States and
Europe.
-- BillboardPlanet is a provider of class-leading business application
software for the out-of-home industry. The web-based suite of products
have been specifically tailored for traditional outdoor as well as the
digital signage industries.
-- NTN Buzztime, Inc., a leader in multi-point social interactive
entertainment for more than 20 years, delivers games and entertainment
via the Buzztime(R) Network to over 10,000 television screens in
restaurants, bars and pubs throughout North America and the United
Kingdom.
-- OnSite Network, (OSN) is an out-of-home digital media company that
converges commercial television programming with local market content,
entertainment, and advertising to reach out-of-home viewers where they
watch TV and socialize by custom and habit. OSN is currently found in
sports bars and restaurants, including major nationwide chains, and
delivers a demographically desirable but otherwise difficult to reach
audience.

Recently, OVAB announced the formation of its advertising agency advisory board, and board members hail from leading edge advertising agencies, including Starcom, Carat, OMD, Zenith, Sequent Partners and Hill-Holiday. The group continues to expand and is now up to a total of 18 agency advisory board members. Some of the new agency executives include: Chris Boothe, Starcom; Enza Veltri Chiodi, MacDonald Media; Christina Radigan, OMD; Rob Jayson, Zenith Media; and Alan Schulman, imc2.

"The rapid expansion of our advisory board speaks to the need for change within the industry and shows the agencies willingness to work with us hand-in-hand to develop a measurement standard for out-of-home video advertising networks," continued Norris. "These agencies understand the media fragmentation problem marketers face and want to help to bring better ROI to marketers so that they can put together robust and informed media plans."

ABOUT OVAB

Founded in 2007, the Out-of-Home Video Advertising Bureau (OVAB) represents leading out-of-home video networks and the advertising community that is actively engaged in planning, buying and evaluating the effectiveness of the medium. On behalf of its members, OVAB seeks to foster ongoing collaboration between agencies and out-of-home video advertising networks; provide standards, best practices and industry-wide research; and promote the effectiveness of out-of-home video advertising. For more information, please visit http://www.ovab.org/.

First Call Analyst:
FCMN Contact:

Source: Out-of-Home Video Advertising Bureau

CONTACT: Aimee Yoon, +1-646-678-4980, aimee@dottedlinecomm.com, for
Out-of-Home Video Advertising Bureau

Web site:

http://www.ovab.org/

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