ExerciseTV Advances Online Fitness With thePlatform

ExerciseTV Advances Online Fitness With thePlatform

Fitness media company partners with thePlatform to expand online fitness destination site with workout clips, download-to-own videos and more

LOS ANGELES and SEATTLE, Jan. 14 /PRNewswire-FirstCall/ -- ExerciseTV, the first comprehensive on-demand network dedicated to fitness, sports training and motivational programming, today announced it has partnered with thePlatform, a leading "white-label" broadband video publishing company, to grow and expand the video offerings on its fitness destination site (http://exercisetv.tv/). thePlatform is working with ExerciseTV to publish free web video workouts, clips, and download-to-own fitness titles in support of the fitness network's online storefront.

ExerciseTV boasts over 5 million views a month for its television on-demand offering and is one of the only places online where consumers can purchase and then download workouts to their PCs, iPODs and other portable video devices. Overall, thePlatform is handling the publishing and management of ExerciseTV's original library of over 200 download-to-own fitness titles featuring many of the nation's most popular trainers. The partnership will help ExerciseTV expand its viewership by syndicating the programmer's original content to other destination sites. In addition, ExerciseTV has customized the look and feel of the site's Flash-based players using thePlatform's mpsPresent Player Development Kit.

"Our online site has been a springboard for us, helping us to create new business models and avenues that make ExerciseTV programming available to more people, in more formats," said Chris Mansolillo, General Manager of ExerciseTV. "We chose to work with thePlatform because of their holistic approach to the online video ecosystem and their broad range of functionalities. The collaboration has introduced our fitness programming to new audiences that exercise in their own homes and also to those who want to workout on the go."

"ExerciseTV is a perfect example of how an online video presence can result in a successful multi-device media play that creates new revenue models and broadens the target audience," said Marty Roberts, VP of Marketing, thePlatform. "As ExerciseTV expands their site to include more videos and features, the system will be able to grow with them and our open standards will position them to easily take advantage of the very latest technology developments."

thePlatform manages the entire logistics process involved in the publication of broadband video from the content owner to the consumer. thePlatform's open system integrates with technology providers that span the online video ecosystem, giving media companies the maximum flexibility to design solutions unique to their needs. Customers of thePlatform benefit from a choice of pre-integrated partner technologies, including advertising campaign management and billing systems, content delivery networks (CDNs), digital rights management (DRM), video formats, video player technologies and more.

thePlatform currently provides online video publishing and management for a host of well known consumer brands, including: BBC, CNBC, CBS's College Sports TV, Court TV, Comcast, Gannett, Hearst, Helio, HIT Entertainment, PBS KIDS Sprout, Sony/BMG Music, Vongo, Telstra, Verizon Wireless and dozens of other companies.

Media companies interested in publishing or syndicating their video across the web and mobile phones should visit http://www.theplatform.com/.

About ExerciseTV

ExerciseTV is a multi-platform, on-demand media company dedicated to fitness, motivational programming and sports training. The video-on-demand (VOD) television network, which launched in January 2006, is currently available in more than 23 million homes in the United States via Comcast, Time Warner Cable, Cox Communications and Bresnan Communications. ExerciseTV is the first VOD network to offer advertisers the opportunity to seamlessly integrate their messages into the network's programming. Online, http://www.exercisetv.tv/ is the premiere destination where hundreds of titles from the world's best fitness professionals can be downloaded for use on a personal computer or portable device. ExerciseTV was founded by Jake Steinfeld of "Body by Jake," and developed by Comcast Corporation (NASDAQ:CMCSA)(NASDAQ:CMCSK), the nation's leading provider of cable, entertainment and communications products and services. ExerciseTV is managed by Comcast, with New Balance Athletic Shoe, Inc., and Time Warner Cable acting as additional equity partners. For more information, please visit http://www.exercisetv.tv/.

About thePlatform

thePlatform(TM), a subsidiary of Comcast, is the leading broadband video ASP for content providers, broadband media sites, and mobile businesses. thePlatform currently manages and publishes online video on behalf of some of the most well known consumer brands, including: BBC, CNBC, CBS' College Sports TV, Court TV, Comcast, E!, Gannett, Hearst, Microsoft, Helio, HIT Entertainment, PBS KIDS Sprout, Sony/BMG Music, Vongo, Telstra, Verizon Wireless and dozens of other companies. Additional information about thePlatform can be found at http://www.theplatform.com/.

First Call Analyst:
FCMN Contact:

Source: thePlatform

CONTACT: Stacy Oaksmith of JLM Partners, +1-206-381-3600,
stacy@jlmpartners.com, for thePlatform

Web site:

http://www.theplatform.com/
http://www.exercisetv.tv/

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