Rick Dees Taps Powerhouse Ronning Lipset Radio for Online Advertising Representation

Rick Dees Taps Powerhouse Ronning Lipset Radio for Online Advertising Representation

RICK.COM Joins Stable Of Leading Online Radio Broadcasters

LOS ANGELES, Jan. 14 /PRNewswire/ -- Rick Dees, one of the most recognized names in broadcasting, today announced that RICK.COM has retained Ronning Lipset Radio as its exclusive online advertising representative. Ronning Lipset Radio, the leading third party ad rep firm to the largest online radio broadcasters, now takes the reins for selling not only the audio and video ads that are inserted into RICK.COM's internet broadcast streams which include the three streaming versions of the RICK DEES WEEKLY TOP 40, but also the visual inventory found on the RICK.COM website.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080114/LAM076)

Joining the family of the nation's largest online broadcasters that include AOL Radio, Yahoo's LAUNCHcast and Live 365, RICK.COM delivers added opportunities for advertisers that leverage the full contingent of vertically integrated marketing opportunities across the powerful stable of Rick Dees' branded entertainment properties.

"Rick Dees embodies the transition from traditional media to online media. He brings name brand recognition, comfort and professionalism to the listeners and the advertisers in a way that is reassuring to both," said Eric Ronning, co-managing partner at Ronning Lipset Radio. "RICK.COM not only offers unique programming and content, but leverages the powerful brand name of one of radio's most well-respected figures. We are proud to add RICK.COM to our strong network of affiliates, and we look forward to bringing these new visual and audio advertising opportunities to the ad community."

"We're now in a whole new realm of broadcasting," added Dees. "The convergence of Internet, digital content, and broadcast media allows for engaging new entertainment experiences that are available to anyone, anywhere, for free. With (co-managing partners) Andy Lipset and Eric Ronning on board to focus on advertising opportunities, the sky is the limit to the fun and interactivity that we can bring to the online audience that enjoys the RICK DEES WEEKLY TOP 40 streams and other DDN programming. This is just a hint of the many exciting things coming in 2008!"

About Ronning Lipset Radio

New York-based Ronning Lipset Radio (http://www.rlradio.com/) is the leading online radio representation firm, serving national advertisers who purchase traditional radio. The company represents the nation's largest online broadcasters, including AOL Radio, Live 365, and Yahoo! Music's LAUNCHcast, as well as the RL Select network of independent stations. Ronning Lipset Radio's unique approach of aggregating these networks under one umbrella creates a powerful buying opportunity, reaching up to five million online radio listeners weekly.

About Rick Dees and RICK.COM

Rick Dees has made an indelible mark in the world of radio and all media with his mix of innovative broadcasting and communication ventures. Heard each weekend on the world's longest running and most successfully syndicated countdown, "The Rick Dees Weekly Top 40", Dees weekly reaches millions of both domestic listeners and listeners around the globe in more than 165 countries, and streams 24/7/365 online at RICK.COM (http://www.rick.com/). Dees is also co-founder of the Fine Living Network, one of the fastest growing jewels within Scripps Networks' stable of lifestyle media channels. He also hosts a popular morning radio show on Emmis Broadcasting's MOVIN' 93.9 fm in Los Angeles from 5am to 10am daily.

First Call Analyst:
FCMN Contact:

Photo: NewsCom:

http://www.newscom.com/cgi-bin/prnh/20080114/LAM076
AP Archive:

http://photoarchive.ap.org/
AP PhotoExpress Network: PRN9
PRN Photo Desk, photodesk@prnewswire.com
Source: Rick Dees

CONTACT: Wendy Riehman of Dees Entertainment, Inc., +1-818-295-6455,
wriehman@rick.com; or Laurie Rubenstein of Ronning Lipset Radio,
+1-973-992-6890, laurie.rubenstein@verizon.net

Web site:

http://www.rick.com/
http://www.rlradio.com/

-------
Profile: intent