New Lottery TV Game Set to Launch - BingoLotto

New Lottery TV Game Set to Launch - BingoLotto

LONDON, January 22/PRNewswire/ --

- With Photo

BingoLotto, the exciting new lottery TV game, is set to hit the airwaves
and will be available in 21 million UK homes in February 2008. With fantastic
odds of 1 in 9.5 Lottery Gamecards being a winner, BingoLotto is offering
millions of pounds worth of cash and other prizes. Gamecards will be
available to purchase from retail stores across the country and BingoLotto
can be played by tuning into Virgin1 (Freeview Channel 20, Sky Channel 153,
Virgin Media Channel 122) and Challenge on Friday nights.

It is a fantastic live 60 minute TV Game where the home audience play
along to win prizes of up to GBP100,000 by purchasing a Lottery Gamecard from
retail stores. BingoLotto is run in support of good causes and at least 20%
from the sale of each GBP2 Lottery Gamecard goes to good causes. The weekly
TV game will be hosted by Joe Pasquale and the audience will be able to
participate by playing a bingo-like lottery using a Gamecard. Holders of
winning Gamecards can phone into the studio and could be randomly selected to
play exciting games live-on-air to win some of the thousands of prizes (cash,
cars, holidays etc) on offer. BingoLotto has secured partnerships that will
enable nationwide distribution of Lottery Gamecards through 10,000 retail
outlets in the UK and a number of major retail chains.

The first BingoLotto TV game will be broadcast on Friday 29th February
2008 between 7 and 8pm. BingoLotto is benefiting UK good causes, from
sports-related bodies such as the members of the CCPR (Central Council of
Physical Recreation) to members of the NCVO (National Council for Voluntary
Organisations) which represents a range of voluntary and community
organisations.

BingoLotto will be importing its award-winning formula from Sweden.
Commenting on the new all-round TV entertainment game, Gert Eklund, creator
of BingoLotto said: "We are very excited to be bringing BingoLotto to the UK.
The game has been such a huge success in Sweden, even more popular than the
country's national lottery. It is the highest rating show in Scandinavian
history, giving around GBP100 million to good causes each year, and we hope
to have the same success here in the UK. BingoLotto is a fun and entertaining
game, with a highly interactive format where viewers play along live."

http://www.bingolotto.tv

Note to Editors:

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from http://www.pa-mediapoint.press.net or
viewed at http://www.mediapoint.press.net or http://www.prnewswire.co.uk.

Source: BingoLotto

For more information contact: Natasha Behrouz, nbehrouz@thecommunicationgroup.co.uk, +44(0)20-7630-1411.

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